6 ways to increase transaction volume of Web sites successful conversion of traffic to achieve profitability

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For the current webmaster to do the promotion work, the main purpose is to let more netizens know that there is such a site. And let it know the purpose of existence for what? is to have more netizens to visit their websites to focus on their own sites. Many stationmaster thought as long as has the user to pay attention to own website, then the promotion goal achieves. In fact, the ultimate goal of Web site promotion is to convert the amount of traffic to the site to the success of the transaction, to achieve the profit of the website, drive the development of enterprise economy.

1, the use of Web site promotion to improve the credibility of the site

Webmaster in the site to achieve the early profit promotion work is to improve the visibility of the site and the Internet and the weight of the industry. This weight can also be equivalent to public reliability. To take the simplest example, the PR of the website is 6 or 7 level, can we say that this website is a useless website? What does credibility mean for a website? Credibility to a certain extent reflects the Web site in the hearts of netizens, the weight and image, as a core value of website construction. Credibility we can also interpret it as a site of Word-of-mouth, and the role of Word-of-mouth is very large: one is to enable customers to create a good impression of the site, resulting in the purchase of the intention; The second is the product can obtain the recognition of customers so that the site can continue to attract customers, the new customers into loyal old customers; Third, the old customers to spread Word-of-mouth, to help the site to develop new potential customers, and these potential customers to a large extent can be translated into the site customers.

2, both products and services

Many businesses believe that as long as the site is promoted, the enterprise or the site's products are enough to retain the customer's footsteps, the successful conversion of the volume of traffic, such a transformation is only part of the performance. Only the quality of the service and product of the website can make the customer satisfied.

3, improve the credit mechanism of the website

Web site as a commodity display and sale of E-commerce platform to provide a credit mechanism in the transformation process of one of the key factors, if the business platform for businesses, just improve the credibility of corporate websites and provide customers with sufficient commitment to the enterprise guarantee after-sales service. But as the mall platform, most of the buyers are through the credit and historical evaluation to investigate the credibility of the seller. According to the survey, the 09 E-commerce platform because of credit mechanism issues arising from the transaction dispute is much higher than the problem of the commodity itself. This shows that the E-commerce platform needs to be improved on the credit system. Buyers in the selection of sellers, 90% is based on the seller's credit value and other buyers of the evaluation to choose. So the credit mechanism of the platform is one of the key factors that affect the transaction. To improve the credit mechanism of the website should pay attention to: the accuracy and authenticity of the website information, place the company in the Trade and Industry Bureau of Registration Information pictures and other supporting information, on the search engine to do with the site related to the positive information, reduce the production of negative information;

4, the choice of the right keyword promotion, targeting customers

Keywords and search engine promotion is a very effective way to promote. Can filter out potential users for the enterprise

Search by search engine users, there are also a class of valuable users: the first to enjoy a certain type of service users, he is the easiest to convert into a loyal user of the enterprise. It would be great if we could get a lot of these users and lure them into loyal users through our service.

5, increase the popularity of the site interactive

The website increases with the customer the exchange as well as provides the customer and the customer exchanges the place, lets the customer have the opinion to be possible to publish, has the question to be able to consult, has the saying may have the ground to be able to say, has the experience to be able to share, is increases and drives the enterprise Increase the popularity of the site to reflect in several aspects: 1, when customers visit our website, do a good job before and after the contact with customers, through one-on-one service marketing, reduce the loss of customers. 2. Open a website forum. Website forum is one of the necessary ways to promote the site, is a gathering of popular places, for the importance of the site can be imagined.

6, regularly carry out feedback activities: The site if it is only meant to carry out trade and do not carry out a number of promotional activities, then the transaction is like a pool of stagnant water. We say that the Internet is a very good tool, he lets the information transmission and the communication becomes convenient, the website may use to create some suitable website's activity marketing pattern, the integral Exchange, the gift exchange and so on.

Use the reasonable promotion way, will innovate and the experience parallel, is true realizes the visit quantity and the transaction volume transformation, then the website realizes the large-scale profit is in the corner.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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