7 days 300,000 new user small team how to gold in the big Weibo

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Single app application, within 7 days, daily from Tencent Weibo open platform to get 300,000 independent ip,20 days the total number of topics over 4 million, until now, on average, more than 15 new users per second to join the topic. Rough estimate, the coverage of the crowd at least billion. This is the data we have applied to a partner on Tencent Weibo's open platform.

Frankly, this data makes me a little surprised. The original impression, Tencent Weibo is a trivial platform. And now, we are all the main business of the major transfer to Tencent open platform for Third-party Enterprises to develop app applications. The app is for the century Jiayuan, and in 7 days, the site gets new registered users from the Tencent Weibo platform from 7000 to 10000 each day. The numbers are very impressive.

Century Jia Yuan insiders told me that before they put ads in other media to register conversion rate is generally 1%-2%, while in the Tencent Micro-Bo open platform data show that the conversion rate of the highest incredibly reach 5%, the average conversion rate of about 4.5%. And this part of the user activity is far higher than other channels, in accordance with the cost of a single user 5 yuan to calculate the daily new registered users in about 10,000, one months of savings in the marketing cost of more than 1 million yuan.

In addition to registered users getting a high rate of growth, the company's brand exposure rate also covers hundreds of millions of people, the traditional marketing channel registration cost is far higher than the open platform, century Jia edge in the hao123 home page advertising One months will be hundreds of thousands of, and directly bring the registered user costs are very high, more is a brand on the promotion!

Focusing on open platforms is a 2011 thing. In particular, a number of representative companies in China's Internet announced their focus on the open platform, while domestic and large companies are focused on how to benefit from the open platform, many start-ups from the open platform to obtain high-speed growth space. We also look at these aspects, focus on the more excellent enterprises and teams, in this process, we also learn from other enterprises there are a lot of development and market experience.

When it comes to open platforms, we have to mention beauty, and from him we understand and focus on the open platform and benefit from the open platform.

Beautiful said CEO Xu Yijong has said: Beauty said the open platform for the application of the site as an important asset. It can be said that there is no open platform, there is no beautiful said the rapid development. From catching shrimp to beautiful said that the subdivision of the product to do light is to do subtraction. Beauty says 40% users and traffic comes from an open platform. Open platform is the export of traffic distribution, users according to their own interests, choose different applications, beautiful said according to their own site characteristics, the development of the application is mainly for the characteristics of female users, from a large platform to find their own subdivision users.

From the top of the data is not difficult to draw, Tencent diversion of energy nearly close to Baidu search engine, to micro-bo as the main body of the social open platform is changing the pattern of the Internet, micro-blogging and other social media is becoming the foundation of the Internet, beauty said that the success is to seize this trend, in the short term to obtain rapid growth, Social networking will be a big opportunity for vertical Internet.

Above can also be seen, beautiful said from the Tencent open platform to obtain 2.5 times times the flow of Sina Weibo.

We began to study the beauty of the flow of the entrance, it is difficult to understand why beautiful said from Tencent to get so much traffic, because everyone agreed that Sina Weibo Weibo than Tencent micro-bo strong. Later developed its own application, statistics from the background to understand the specific reasons, in fact very simple, Tencent Weibo, QQ one-click Login, QQ space, Tencent friends have all through, through the concept means that the development of Tencent Micro-blog application can be a key forward to the QQ zone and friend network, This multidimensional and huge spread effect brings real high traffic and exposure to application developers.

When we saw these data and cases, we tentatively entered Tencent Weibo open platform. To 2012 years later, we started to receive a few shots of the first official order, a listed well-known marriage website, Century Jiayuan, on this platform to learn beauty said they do application, find feeling. March 4, the formal application of the online, the results of a week, the application of the outbreak of the spread of the beginning of the article, a scene of data, to our surprise.

The first thing to do is "test your partner's looks". At that time, the consideration is that the century Jiayuan is a listed marriage website, everyone is running to find the other half, in the heart of the other half have vision. Looks are the first concern. So a little test was done. The data also proves that the idea is to cut the thread, the number of users of the issue of the message, in 20 days more than 4 million. Until now, when you go to the topic, you can see that at least 15 users of Tencent Weibo in a second are using the app and sending out messages.

We have also wondered why this small application is so explosive. Feel one is cut to the user's pulse, (first surprised, how many left the male remains?) or are the marriageable men and women on Tencent Weibo? If so, then, such as real estate, car, wedding photography and other business needs, can be on this platform to explode. Another insert is: This platform can be in the hot microblogging marketing has a huge role, hit the flow, dozen new users did not think also has a huge role. The latter is the most interesting thing. )

The second is simple enough. There is no need to do so complex so in-depth, can haha a smile to satisfy curiosity. Third, be careful enough. This and the 2nd is a conflict, is not simple, but if users play the application process, can let users feel that we are sincere, then this cautious feeling still in. This depends on the developer's handling skills and, to be honest, there is still a lot of room for improvement in our handling skills.

The final advertisement, this platform some engage. Our experience is not very advanced, but it is also a little bit of a feeling to touch the platform and the user base. We have any exchange of experience, or order release, can always find us. Contact here, please jab: Http://t.qq.com/yumingchun qq:5678123