7 Examples of companies using light blogs

This article is from recently joined the Socialbeta content contribution team @yvaineso, very thanks.

Written in the front, Tumblr.com was founded in 2007 and is a micro-blog, it said in a statement: The monthly can attract 15 million of independent access to users and 61 million page views, these figures sound exaggerated, but still show its vitality. In China's light blog, the point is the first, and Sina's Qing blog also menacing. What position will the light blog occupy in this social media battle? The flames of light blogging marketing are rising.

After reading the article, you may have a kind of epiphany feeling, perhaps also can give your light blog operation to bring some ideas. Many of these cases show that the content of the King's era is still a wave of arrival, creativity and seamless switching user experience is still the main mode of operation.

Are you looking for a very effortless electrical platform? Tumblr not only has more than 30 million posts, but it is also a friendly business platform.

You can easily edit text, upload pictures and videos through your phone, your browser, and your computer desktop. This article will show you how to use Tumblr to create interesting posts in seven cases.

More than 10 billion articles were posted on the Tumblr, with more than 30 million posts in it. Tumblr is rapidly becoming a member of the social media, Reggie. It is a simple and easy-to-use blogging platform that combines Twitter and Facebook.

Users can "focus" on other Tumblr blogs so that they appear in the user's control panel and look like RSS subscriptions. They can "forward" this blog post to their own blog. This forwarding function actually encourages users to refactor content so that interesting posts are spread quickly.

Tumblr users can also give their readers the ability to contribute (equivalent to creating a magazine for their blogs and receiving contributions from the public). This creates a lot of creative Tumblr sites (Dear photograph, unhappy hipsters and clients from Hell are my personal favorites).

Tumblr's audience is not all netizens, it tends to the young family. Therefore, the visual impact of content is more popular than the dense text content. If you don't have high quality photos or videos, Tumblr may not be your dish.

But for those who want to build a blog and be able to run it right away, the simplicity of Tumblr is very effective. Almost no difficulty in learning, and do not need WordPress Foundation, quite easy to use.

From a business perspective, the fashion industry has become one of the first to incorporate Tumblr into the electrical business plan. Brands such as Oscar De La Renta and Ann Taylor have long used the Tumblr visualization feature to publish the latest fashion trends, designs and blogs, and quickly take a chunk out of the big cake in the fashion circle.

The Los Angeles Times and Rolling Stone magazine also found propaganda on the Tumblr, where they posted anecdotes that drew users to their own homepage.

For those who want to Tumblr as a platform for release, it is time to take a moment to study how to cater to the readers ' appetites in Tumblr and how to get their favor.

Now you can start learning from the following seven successful Tumblr (commercial) blogs.

People like cute baby pictures, who else can offer them more than a diaper company?

Highchair critics took full advantage of Tumblr's characteristics to share with fans about the little things that are cute.

From the baby video of "I can't help but share anything," to a quick answer to a photo of a celebrity who can provide references to prospective parents, you can find everything you want. Highchair critics everything. You can take these things away from highchair critics by "forwarding" them. If there was ever a website full of interesting content, it must be it.

The Adventures of

Milkmade Ice Cream, a professional ice cream gourmet Company in New York, uses its Tumblr website called The Adventures of ice cream to update its ice cream photos every day, enough to make everyone covet.

Its attraction is simple--it looks like a very tasty, high-quality ice cream, and is updated with some erratic corporate activity. Naturally, each of their flavors of ice cream will be photographed. If you pay attention to it long enough, you will also be invited to post their photos on your blog.

I am a proponent of the personal business of blogging directly as a corporate website. Not only is blogging a powerful search engine ranking, it can also direct readers to other modules of the corporate web site.

Somebody ' s Mother is a company that specializes in chocolate and dessert sauces. It integrates Tumblr into the corporate web site, making full use of Tumblr's social sharing.

Customizing the style of a personalized Tumblr light blog, somebody's Mother is seamlessly switched on both the corporate website and Tumblr. Tumblr visitors easily get into the corporate web site with ease, and the same can be done by simply returning to a light blog from the corporate web site, and in the process, visitors have no sense that they have left the Tumblr.

Like the "Ice Cream Adventure", somebody's Mother ' s is also fully featured with simple content-sharing features and high quality pictures of delicious desserts.

IBM's Lightweight Blog "Planet of Wisdom" is more like a traditional blog, but it replaces deep, lengthy posts with short articles, photos and videos on science and technology. The essays on the Planet of wisdom stimulate sharing by providing enough to make the reader "wow" content.

The real-goods museum sells items ranging from Pushpin to camera tripod PTZ. Their blogs feature art, design, and other interesting content that makes you scream, "Wow, I can use these things." ”

One of the most recent items posted on the light blog is a folder USB drive, a photo album and a magnetic nail to prevent thumb enlargement.

Articles about what they sell are interesting. They produce a lot of relevant content so that their products appear in the interesting content without trace.

Doctors Without Borders use photos and combinations of citations to express their humanitarian messages. They use the layout structure of two columns perfectly. They use pictures with short descriptions and a lot of information from long stories, such as Somalia and Pakistan, to keep most of the articles in an orderly interval.

Most of the articles on their main site are connected to the original text or the form of a slider, but the combination of the reference and photo works very well.

Indeed, Newsweek is a big media company, but it still finds its way to communicate with its Tumblr readers in a personalized language.

Informal, humorous, sad, Newsweek's success on Tumblr proves how important it is to know your readers.

Tumblr's audience is not universal. Its readers tend to be a bit sharp, and they don't like content that doesn't have visual information. Ignoring this, the simplicity, proliferation, and active users of Tumblr use for the right institutions make it a powerful publishing platform.

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This article link: http://www.socialbeta.cn/articles/tumblr-seven-business-case-examples.html

Original link: http://www.socialmediaexaminer.com/should-you-be-on-tumblr-seven-business-case-examples/

Translator: @YvaineSo