7 Tips for successful marketing of McDonald's in Pinterest

Pinterest is rapidly growing into one of the world's most high-profile stars, and McDonald's rushed to Pinterest on http://www.aliyun.com/zixun/aggregation/8924.html "> Social marketing Test water, The result is very good, but McDonald's said that success is not accidental, they rely on their own unique invention of the 7 tips, to take a look at it!

1. Setting Clear Pinterest objectives

McDonald's Pinterest target is two: sharing happiness and sharing visually attractive images.

2. Dare to explore in the first stage

In social media advertising, money is not withdrawn because you're not sure how many people are watching your ads or how many people will buy your stuff.

So we have to set a clear goal, I want to let how many photos appear in front of netizens, and then how many people to attract to buy our hamburgers, fried chicken legs.

We will regularly do some activities on the Pinterest, we will be announced in advance Pinterest: this summer we will be in the London Olympic Games and cooperation with the IOC, welcome you to Pinterest the most beautiful pictures.

3. Use tweets to promote each pin.

In the tweet, we used to use a long list of things to evaluate, and use words to be vivid to attract people, now we find that the picture is more powerful than the text, so we directly use tweets to promote each pin.

Also on Facebook we'll get a link to guide our Pinterest pictures.

4. Guide the relevant links to the PIN.

Our pin will be linked to our cooperative website, Flickr account, and other McDonald's related foods.

And note that each link is linked to a single food, rather than a food plate (so netizens saw a big chunk of food introduction in fact, compared to just see a food introduction effect.) A collection of food plates on the homepage is enough.

5. Use Pinterest opponent Flickr

Although many people think that Pinterest will replace Flickr, we have brought Pinterest photos to Flickr to bring new benefits, which is the reuse of Pinterest resources, but it turns out that more than one channel is always more customers.

6. Using pictures from users

Many of our pictures are from McDonald's professional photographers, but we also use a lot of photos from iphone, BlackBerry, Android phone users.

And it turns out that professional pictures and user pictures are equally attractive. So boldly on the Pinterest board to nail different types of photos!

7. Active Feedback

At the bottom of the pin, we always pay attention to comments and suggestions, we will humbly accept the views of customers; Of course, for the request to launch a Big Mac sandwich, we can not do, we still do our fried fish sticks a little bit more reliable.

In the tweet also we will be in time to check the feedback, if inadvertently omitted, 11545.html "> We have a dedicated @lizzie_mcd account to allow customers to continue to feedback."

Because McDonald's is a global enterprise, we cannot compete in 119 countries because McDonald's has different regulatory conditions in each country. But we have been in the United States to carry out competitions, rich prizes have attracted a large number of netizens to actively participate.

Via pinnablebusiness

Source: http://leiphone.com/120615-keats-7-pinterest-tips-from-mcdonalds.html