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Link bait is to create useful, interesting, eye-catching content to attract external links. Of course, not limited to these, all through their own efforts to attract others willing to give links can be counted as link bait. Of course, the reason is called bait, often because these outside the chain refers to the page often has a certain particularity, whether it is wacky, special resources (you know), or resource uniqueness, in short it is very special.
Link lures are all too diverse to have uniform standards and patterns that apply to all situations. The most important thing is creativity and the possibility of being linked. Here we will introduce the types of link bait:
1. News Bait
What is the exclusive news industry, the fastest speed released, at the same time the quality of the content is relatively high, often to obtain a relatively high outside the chain. However, for the start-up of the small station, because there are few visitors, perhaps there is no reader, so even if the exclusive report, and the first time to release, can not play this effect. However, some websites rely on this kind of news temptation to start out, they specialize in the latest industry news, such as the IT Team blog 36Kr. If your site is a new station, there is no reader, may wish to try my previous introduction of the "Refuge" SEO Skills (I have published two in the swish network of "refuge" SEO tips article).
2. resource-type link bait
The so-called resources, can be an in-depth discussion of the course or article, can also be a product download (such as some foreign topics), but also can be a relevant information to provide a list of various forms, in short, users can get the things they want from this page. For example, this site, created a special list of topics, can help readers complete reading about the Wordpressseo technology implementation related to all articles.
3. Controversial topics
Controversial topics often get more attention, whether they are directed at the disputed event itself or with you in support or opposition, and they always want to be involved in the discussion of controversial topics. And if you're an early speaker of this controversial topic, or even a perpetrator, it's likely to be linked.
For example, at the beginning of May 2010, the famous blog wheat field published a "wary of Han" article, and then provoked the purposeless between Han and a number of authors, causing a big storm. This article also gets a lot of outside the chain, not because people like this article, often because this article is the originator, others in the opinion, must quote it.
4. Online Tools
A good tool, not only to derive benefits from it, but also to attract a lot of outside the chain, so as to get more revenue. For example, when love stands up, just because it provides webmaster Comprehensive web site monitoring tools, and therefore is often used, is often recommended. If someone in the forum asked, I am a webmaster, want to monitor their website, what tools or Web site? Obviously, other webmasters who are familiar with these tools will recommend them. One way, the site links must repeatedly appear, forming a large number of outside the chain.
The number of such tools, not only limited to SEO tools, but also include various industries in the online tools, such as video processing, logo generation, code conversion, online inquiries, and even some online wish wall, are very good cases.
5. Theme or Plugin
It is clear that the topic that was previously released for free was the quickest way to get out of the chain, with an excellent theme often used by thousands or even tens of thousands of websites. Although Baidu now seems to put this theme by the outside of the chain that is not natural, but in fact, if 10,000 people use the theme, and 6,000 sites retain the theme author links, then the traffic from these sites will certainly be considerable, and we know that traffic means that users, users mean rankings.
6. Interest Attraction
In addition to the content is useful, the webmaster to provide links can get some other benefits, this is not to refer to the benefits of money, but other aspects. such as domestic free hosting provider, users are often asked to publish an article on a different blog every month to use the free host to continue using the host; for example, some SEO sites, just write an article with their outside the chain, published in other blogs or certain conditions of the site, To provide free SEO consulting services and so on.
7, Humor funny
Joke and jokes are one of the fastest-spreading content on the Internet. Funny content can also attract a lot of outside the chain. Of course, if it is just a joke, the other people turn around and end, we should also find ways to let him move away, or will leave a link, this is where we need creativity.
8. Personality Temptation
Some sites have little links to the outside of the net, the page is simple, not even beautiful. However, the author of the article published every article is carefully polished, with depth, get a lot of people agree. The link may not be because of the importance of the article, but perhaps because of the spirit of the author to impress.
Although the link bait to attract the chain are voluntary, one-way, but also has a "degree", do too much, search engines may think that the intention to manipulate rankings, and thus be punished.
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