99click Pulse Network Marketing effect to help enterprises win market competition

In recent years, China's network advertising revenue overall showed a steady growth trend. In the first half of 2009, the market grew 2.9% to 8.35 billion yuan. Consumer Electronics and Services network advertising has shown a trend of volume growth, the average growth rate reached 84.5 and 86.2%.　　With the rapid growth of the network advertising market, the value and utility brought by the network advertisement is more and more important. The demand for customized network Analysis Services is beyond doubt, in the Internet advertising to achieve the maximum coverage of the target audience at the same time, the accurate positioning of network advertising and audience segmentation is the impact of network Marketing (ROI) The most important core link. At present, China's network advertising market mainly presents two major characteristics: on the one hand, the concentration of enterprises on the high level, the first 50 advertisers put a share of about 46.2%; On the other hand, small and medium-sized advertisers accounted for a relatively small share of the traditional enterprises in the network marketing, online sales too cautious, generally hold a wait-and-see attitude.　　The existence of this phenomenon, but also makes the Chinese network advertising market in the concept and market model still has a large expansion space. For its root cause, mainly lies in: as a kind of new media form, the network marketing platform because in the media characteristic and the traditional media have the huge difference, therefore more difficult realizes to the target audience behavior tracking, the measurement, the analysis and the appraisal, therefore unavoidably will let many wants to attempt the network advertisement the traditional enterprise misgivings.　　At the same time, because of the click fraud, false effect, low conversion rate of the existence of the problem, but also has never tried network marketing promotion of business owners to discourage. With the role and status of network marketing increasingly important, the market is calling for a real promotional value of marketing model. Under the precondition of satisfying the advertisement main cost, the target audience group's communication effect is guaranteed, the maximization of the benefit is pursued, the best balance point of coverage and cost input of target audience is realized through media monitoring means, which helps traditional advertisers to solve the dilemma of the present.　　Thus, the demand for network Analysis Services has gradually begun to appear. Internet Marketing Analyst is more professional in fact, the use of Internet marketing Analysis Services expert 99click to provide the network advertising effect Monitoring system siteflow, you can always understand the various sites to bring their own effective clicks, and the ads click-through, arrival rate and two jump rate for multi-dimensional advertising evaluation Index statistics , identifying false clicks and invalid clicks. Enterprises based on test results to enhance the effectiveness of advertising evaluation, you can readjust the media mix, abandoned the existence of serious problems of the site and advertising ineffective sites, increase the amount of outstanding sites.　　Through the Siteflow system monitoring and analysis, the adjusted media mix produced a good advertising effect, Jin Licensing company's advertising investment return on average increased by 50%. Second, after the establishment of the correct media mix, absorbing a large number of target audiences to their own website, the enterprise can observe the data of siteflow monitoring in real time, understand the number of audiences,The audience's site access path, the audience in the target page of the stay time and other data.　　Through the integration and analysis of these data, the enterprise website and the activity page are optimized, which attracts the attention of the audience. and Siteflow to provide third-party monitoring advertising effect monitoring data and web site monitoring data integration, on the one hand, the selection and combination of network media has an intuitive understanding of the formation of a personalized network for their own list of media, on the other hand, the use of Siteflow system for network marketing monitoring effect, is equal to their target audience group conducted a comprehensive survey, the whole market needs and opinions have a clear understanding.