A brief analysis of seven steps that stationmaster should know to do network marketing

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All along, learning Network marketing, promotion is the dream of webmasters, every webmaster wants to sell through the network marketing, promotion to the sale of products, from business to business to individuals, all kinds of webmaster want to learn network marketing, promotion and combat operations. In fact, a lot of stationmaster after learning this knowledge, the heart will appear such doubt: when we want to promote their products will encounter a lot of ways, then how to choose? I believe many webmasters will struggle with this problem, especially some just learned the network marketing webmaster.

With the author learned that a lot of learning this piece is not before contact, resulting in their difficult to digest knowledge, and ultimately let the webmaster do not know how to operate network Marketing to marketing products. In response to this issue, A5 marketing team to share with you the usual seven steps summed up, and these seven steps no matter what products to promote in the shortest possible time to find the most suitable for their own methods and strategies.

Step one: Clear goals

The enterprise or individual stationmaster starts to promote an item at present, must first clear the goal, must know oneself why does this matter. For example, the company is for the website traffic, sales, product brand awareness and so on. Of course, if the target is not clear, in the direction may be a problem, the author just started to contact with this piece of the time because there is no clear goal to failure, so I strongly recommend to clear the target, especially just learned the network marketing webmaster.

For example: First of all, the author is to do SEO diagnosis this piece, SEO diagnosis is mainly to help the webmaster to reduce the right, no flow, etc., then the goal is clear down, mainly to help the webmaster to solve the problem of the right to drop.

Step two: Identify target users

After the target is identified, the next step is to identify the user who can help the webmaster achieve the goal, and this target user is generally based on the target. For example, the author's goal is to IP, then to understand the most easy to click on the author site who is the user, if we are pursuing the sale, it is necessary to understand who is buying products. However, I suggest that we must be clear about different target groups of different users, from different perspectives and then start.

For example: The author of the product is SEO diagnosis, want to restore the site through the SEO diagnosis is generally webmaster, then the author of the target user groups are found, can go to webmaster Forum, webmaster Portal, QQ group clear target users. If you are food, building materials, then go to targeted areas to identify target groups.

Step three: Identify the characteristics of the target user

If only clearly understand the user community is not enough, the author suggested to refine the target user groups and identify the characteristics of users, such as natural characteristics, such as preferences, age, sex and so on. Generally speaking, people with different characteristics have different preferences, and for their preferences, marketing strategy is also different, just also said the preferences, age, sex and other natural characteristics, such as the age of small users, like chasing fashion and trends, older users like simplicity, from this aspect to analyze clearly will get a lot of things.

In addition, we need to study the needs of users, to find out what kind of users like content, information, resources and want to solve problems or difficulties. The author at ordinary times to do product marketing clear target user characteristics, will first understand the target crowd is to webmaster forum or to Webmaster portal More, clear these needs can determine what we need to prepare for the next promotional material.

Step four: Identify the platform for the target user set

After identifying the target users and analyzing the needs of the target users, start looking for the platform that the target users are concentrating on, in fact, let you know what platform your target audience is focused on. Overall is very simple, as long as the webmaster combined with the above user characteristics and needs and do analysis, you can identify the target users of the platform. For example, the author is to do SEO diagnosis, webmaster needs is to read the original SEO article, then I can go to the user often go to the webmaster site. If the webmaster like to communicate with other stationmaster, then I can go to stationmaster forum, can also go to stationmaster QQ Group. The author thinks these are the platform of the target user centralism.

I also suggest that the webmaster will be listed these channels the more detailed the better, such as users like to talk to the forum, so be sure to all the target forum to find and list, in fact, many people are doing so. I usually like to collect webmaster forum and then put it in the form, each to register, keep the number, looking for the target user.

Step Five: Display the highlights of the product for the user characteristics

The above four steps, has identified the target, target users, target users of the platform, the next is to the right remedy and impress these users, so that these users into our customers, in fact, this is one of the key factors in marketing. may have the webmaster will ask, how to impress these users? The author thinks, first of all, through the analysis of user behavior to find the key to the impact of user decisions, and then combined with user characteristics and our product features to impress users, the saying that the good enemy win, almost is such a meaning.

For example: The author to the SEO diagnostic services to cite examples, the first is the user, the user is the webmaster, and the characteristics of the webmaster: the site was Baidu down the right to be very worried, very want to quickly recover, a second can not wait. Then products, this product is SEO diagnostic services, and SEO diagnostic service highlights: Can quickly help small and medium-sized owners to solve the problem of the right to reduce the flow of rapid upgrade, the site quickly restored. From the user and the product view, the characteristic and the bright spot contrasts.

Step six: Identify policies and methods

The above five steps, for a just learned online marketing people in the actual combat is very important, if you do not go to perform the above five steps, the following to do marketing will not have much effect. But if you put these five steps in place, then the general strategy and methods are already clear, and the next step is to comb it out, you can implement it and make a plan. Many webmasters may think that writing a program is a difficult thing, in fact, the program is very well written. I think as long as the idea of clear, to do things to write understand, too many of the author does not explain, do not understand can communicate with the author.

Step Seven: Execute to the end

The final step, will be carried out in the end, this is easy to understand, frankly speaking is to let you carry out the proposed program. In fact, in the network marketing work, as long as the correct method of strategy, the remaining work is very easy to do, as long as the implementation in place will certainly have effect, especially some simple projects. When it comes to implementation, have to say moon SEO training, they recruit a lot of promotion personnel, according to give the program to carry out, I believe the webmaster also see their QQ group, very powerful, I suggest webmaster learn their implementation spirit.

Written at the end:

Network marketing, promotion is very simple, the difficulty is the implementation of power, why so say? The author thinks, the good plan must have the determined person to carry out, such will achieve the anticipated effect. In addition to the Executive force, the other is very important, such as effect monitoring and evaluation, here is not much to explain.

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