A brief talk on how to plan Enterprise's microblog marketing

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As microblogs become more and more popular, the value of microblogs is becoming more apparent. Micro Bo Gold Rally number has been blown, 140 words can set the marketing universe! The world's top 500 or small and medium-sized enterprises are wading micro-blog. Shanghai Wen Search marketing director Chen Liang to enter micro-bo marketing, let him to share with us how to carry out Enterprise Micro-blog Marketing preparatory work:

Enterprise Weibo positioning and content construction

Corporate Weibo can be positioned as an official microblog (micro-media), Corporate leaders Micro-blog (micro-dissemination), customer service microblogging (micro-services), Product micro-blog (micro-public relations), Market Micro-blog (micro-marketing) and so on, the enterprise micro-bo positioning is different, his content construction is also very different;

Official micro-Blog content is more formal, you can release the latest developments in the enterprise, display the use of brand image;

Enterprise Leader Micro Bo is a corporate executives have personalized micro-blog, in the industry to speak with the appeal, is intended to become the industry opinion leader, can affect the concept of users;

Customer Service micro-blog to enhance the interaction with the enterprise customers, to achieve rapid response to swift action;

Product Micro-Bo found the enterprise's negative news and quick processing, more as a PR use;

Market Micro-Blog through the micro-BO organization market activities, to break the limits of geographical numbers, to achieve interactive marketing;

Enterprise Meager group is with the enterprise name, product, service, performance and other related long tail keyword for micro-blog name of a group of micro-blog, such as Shanghai text Search in Sina Weibo to the Pudong website for micro-blog microblogging group marketing.

A wide range of enterprise micro-blog positioning, but often a company needs a variety of positioning different micro-bleomycin together for micro-blog marketing, such a vast project often requires a team to operate.

Enterprise Micro-Bo sharp weapon

It's a highly skilled job to play Weibo. Play to the Enterprise Micro Bo is time-consuming consumption of mental energy consumption of the three "consumption" project, so there is a good tool to become the Enterprise Micro-BO marketing success of the premise, I recommend the domestic micro-BO marketing solutions first-class brand easy to push Sina Weibo promotion assistant.

Easy to push Sina Weibo promotion assistant is a micro-blog marketing Service website, it can help the users who are willing to do marketing on Weibo to realize micro-blogging marketing with fast and low cost, and can also help individual users to tap the maximum value of micro-blog marketing, and has 2 years ' experience in helping websites, shop owners and small and medium-sized enterprises to carry out micro-blogging marketing. , the industry's original multithreaded + multitasking mode of operation, fast bottom of the agreement for users to carry out micro-blog marketing provides a viable business model, so that micro-bo marketing is no longer difficult to provide micro-blog marketing related services 2 years, services tens of thousands of users. Over 30 senior research and development teams take a year to build and provide reliable technical support.

An easy to push Sina Weibo promotion assistant, the team will be able to easily with the intended users of information interaction, management accounts, maintenance accounts, with the easy to push Sina Weibo promotion assistant, Enterprise Micro Bo marketing attention to the number of Weibo fans, concerns, forwarding number, comments and other data can be more effort to liberate your hands.

Of course, enterprise microblogging marketing far more than this, Account v certification, label settings, content updates, but also to actively interact with fans, so as to gain loyalty to the enterprise's high-quality fans. The author also said that the enterprise Weibo marketing is a three "consumption" project, so that the company's micro-blog leader plus Q Group: 47535759 with the author to carry out the three "consumption" project it.

This article Shanghai Text Search marketing director Chen Liang blog http://www.chenliangblog.com/yingxiao/173.html, reprint please keep.