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For network Marketing, any network marketing skills have no value, the most important measure is the network marketing ROI output value size. To paraphrase a classical sentence, "Network marketing techniques that do not target ROI are bullying." "You know. I believe that I know how to do online marketing is absolutely a lot of people, but know why to do so network marketing people are numbered. Why? Talking about the network marketing, everyone can be very articulate, can say a lot of network marketing theory methods and network marketing strategy skills, but to its behind the people who can be familiar with, really not much.
In the spirit of not doing no work, all the ROI as the starting point and destination of the ideas, write down this article, the right to organize thoughts. If there is improper, please take a friend to make a brick, OK, start.
1. Constructs the website keyword Word storehouse, analyzes the website log
First grasp the main line, once you have selected the market profit area, the theme of marketing site is generally determined down, the next is to determine the site's main keywords and long tail keywords, and then the key word library as the center, enrich the content of the site, content construction.
Keyword thesaurus has no use, the effect of how, the most intuitive measure is to analyze the site log, on the surface can be seen at a glance which keywords can bring traffic, and which keywords are not, based on these indicators can be a simple keyword thesaurus to filter and filter. The goal is to choose the potential customers like, and the company's product fit is also relatively high keyword, and can also guide the construction of the site content.
2. Writing what people want to share
Personally, I do not like to write and share those news value is stronger, after the news time, there is no much reading the content of the value, but a solid creation of some more practical, vitality and more long-term content. For this, you can weigh the balance between short-term goals and long-term goals to take care of the present and the future.
3. Use social sharing to build a list of customer databases
Social sharing has become the standard element of every site. Social sharing can bring more backlinks to the site, and then promote the site in the search engine rankings, second, directly to bring traffic to the site; third, to increase the exposure of the site brand name ...
I am here by the way a more innovative network marketing skills. In line with the network marketing activities, the use of social sharing, from the social media network marketing channels to attract and transfer the flow of their own marketing pipeline, simply say that is the marketing-oriented website of the scratch page.
4. Introduce traffic to the scratch page, register and Dive
To be exact, in a marketing-oriented website, the place where the sales process really begins is the scratch page.
5. Do more testing
The test has two main links. The first is marketing contacts on the marketing contact test, mainly to see which marketing contacts on the number and quality of potential customers higher; the second is the internal test of the marketing pipeline, there are several points.
(1) Dive page: Shopping cart free products, web design, Web Copy, registration form, action proposition.
(2) Sales Letter page: Main products, Deal claims, 0 risk commitment, Sales letter title, Sales letter Web design, product prices.
(3) Follow-up page: mainly e-mail, direct mail directory or SMS content.
6. Using marketing pipeline to optimize conversion rate
The most important basis for the optimization of conversion rate is the advantage of human nature or the weakness of human nature. Article First A5, reproduced please specify the grass set mask http://www.gwfcj.com/index.php/source/mm, respect for copyright!
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