A brief talk on the comparison between microblogging marketing and TV media

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Weibo is something that some people say is a micro blog, it is an interactive information platform. That's right, but I think it's a media. The so-called media, refers to the introduction of the dissemination of information, popular is the propaganda of the carrier or platform, can provide a platform for the dissemination of information can be called the media. We play on the Internet microblogging is not to use this platform to publish their own information, this and television media is ça. Microblogging marketing is to play with the purpose of Weibo, microblogging marketing and television media, although there are different places but there are similarities. Today is a comparison of Weibo marketing and television media.

First, they have a distinctly different point of microblogging marketing for free features. Now we do Weibo marketing as long as there is an account can be done, but for the television media to want to publish free ads that is no way. On the contrary, the example around us is that the price of advertising in the television media is inconceivable, which is not sky-high in recent years, and the ads inserted in the prime time are staggering figures. Also, micro-blog marketing in the release of information is autonomous and arbitrary, information is our own issue to control the right in their own hands. The use of television media needs of the things are more cumbersome, 8630.html "> sometimes to apply to interpersonal relationships."

Second, in the audience. Microblogging marketing is conducted on the Internet, although the network has been a large part of the popularity but there are some differences. You can see that every one of us will have a TV set maybe more than one, but we can be sure that every family has a computer. Otherwise there would not be so many internet cafes on the street. Similarly, television viewers can have different levels, all ages can, and the network audience groups are not as wide as television, mainly concentrated in the young people and some groups, we need to open up the market space to be big.

There is also in the user experience, micro-Bo marketing the right to choose a larger, television media to our choice of space is relatively small. For example, I am on the host in the microblogging release of the United States host ixwebhosting Chinese Shopping Guide and other aspects of information, when someone wants to understand the domestic mainframe is he can not pay attention to. It can choose what you want to focus on, the TV media is mandatory, there is no space you choose, either change channels, or turn off the TV.

But throughout marketing, microblogging marketing and television media have a common point is to actively establish and build brand effect, so as to better achieve the purpose of sales. In the television media to achieve a lot of brands, which is also a lot of goods to build their own brand one of the main means. Weibo marketing as a new industry, learning the success of other people's experience, but also to make their own important step towards success.

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