A net in the sky may be taken from the mail marketing said marketing

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Open the mailbox, as many as 13 promotional messages--including the days of cats, when, Amazon and many other well-known brand website promotional mail, I have no hesitation, still mechanically repeat every day before the action, all checked after the deletion, simply will not open one.

A5 Yue Huai seo (http://www.yuehuai.com/) team believes that the common characteristics of these messages are for mail marketing and mail marketing, not a little creative, not to take into account the user's feelings-even if I often buy books of the Amazon, when the same, in addition to discounts, is to reduce prices.

Logically speaking, for my old users who insist on online books, Amazon, when there should be more individualized information about what I like about books, but unfortunately, none of this is reflected in their email marketing, or because there are too many related books (such as children's books)-"Too many choices equals no choice", Or is completely the same as the best-selling book, Let the life is annoying, so not according to the individual demand for custom-made mail marketing than do not do.

By contrast, the less well-known sites of the mail marketing is even worse, although compared with these brand sites, they are less than the trust of the mail audience, they strive for mail audience trust of the mood is also more urgent. Unfortunately, their marketing mail is similar to these well-known websites, the race is worse than who, is also an old brain discount promotional "seconds Kill" information, most of the message title on the mysterious, cheated email operators spam interception, cheat you open the mail, no marketing planning.

I think even the marketers who send these emails themselves have no idea where their site distinguishes themselves from other sites. They have not considered, as frequently by various advertising bombing of the mail marketing audience, why do I go to your website (shop)?

e-mail marketing is a kind of old lose the teeth of the promotion way, the reason why it is now being used frequently by more or less web sites is simple--because it works, as the American army of 26 says: "If a stupid method works, it's not a stupid way (if it's stupid but works,it isn ' t stupid.

But also because of the way the marketing of email is too old, who will use, we do not pay attention to the method of strategy, not to pay attention to marketing creative strategy, anyway, is "a net in the sky, willing to take the bait" that kind of "one-time" of the extensive marketing attitude, blindly to complete the task and complete the task, This mentality will have a satisfactory harvest to blame.

Yes, e-mail marketing is cheap, but low cost does not mean no cost-compared with the cost of money, the more important cost is the time cost, within a certain period of time your marketing can get more users trust. In particular, those not well-known small and medium sites, is already facing a shortage of funds, eager to obtain user trust, into the open marketing gap, but also pay attention to marketing planning, even if the cost of this mail can be ignored, but if you can not achieve the intended sales, it means failure.

This does not mean that the mail marketing can not do, in fact, now in the "advertising omni-directional bombing" users do not need the relevant information, but they need more accurate and effective, the message, rather than the interference of spam information, which is the error of all mail marketing.

For example, the China Youth newspaper Reading weekly I must read, Sina and other web site reading channel I also often pay attention to stop. If when, Amazon's promotional emails can collect (even collect and copy) some valuable book reviews, plus their own site readers have value messages, and even contact the relevant publishers to write some Bianhouyu feeling. And then tailor the email to each reader's liking--if it's too much work, you can go back to the second, as long as the list of interesting and valuable book review links, such e-mail marketing effect will be more than such "discounted price" promotional information is much stronger, not only the direct deletion rate will be greatly reduced, and will effectively promote sales-I buy a lot of books (especially social science books), are from the Green newspaper Reading Weekly and other authoritative website to get the information.

Therefore, the mail marketing also to "the heart of the user", the intention to do the user needs of the content, the marketing desire deeply hidden in the audience loved content. Whether the brand site, or not well-known small and medium sites, although you are eager to marketing, but you can not be such a marketing desire to direct the message to the audience, but through your carefully edited content to reflect through the message title of the carefully conceived, the content of the message to plan, to seize every individual user's heart, can really do in the " To the time of their own message to the right people, "to achieve their own marketing purpose."

In the "Crazy webmaster", Hao tells about a case of their own mail marketing, like many small webmaster, he also pay attention to a variety of "cheat email operators spam interception, cheat you open mail" skills. But he is more aware of the content of the mail marketing carefully planned, such as he planned a number of photography books need to be through the mail marketing, his title wrote: "XXX (call each other's name) to help?" The content is "xxx Hello, I have planned this book, please you a lot of guidance", annex is the book cover picture.

This kind of mail marketing is called a smart, put it, someone else Oak Photography Network CEO Hao Brother so much as I can see this popular photography enthusiasts, I do not find this book to see, to give some advice on what kind of things, the fish on the hook.

But "say lightweight, eat Dengcao", the easy success behind is the 5 years in the use of membership registration and other ways to accumulate 500,000 photography enthusiasts of the effective e-mail address (and email to verify the screening); and the book he planned is really helpful to photography enthusiasts, this is the marketing planning "Kung Fu in Poetry" ah.

So, there is no more effective form of marketing, any form of marketing can be done, the key is how we can do better, give full play to a specific form of specific marketing characteristics, will be their own marketing highlights, to win potential customers, there is no shortcut to go, need to pay attention from the usual.

Especially for marketing methods such as mail marketing, which are already rotten, often seems to everyone understand, but also attention, but precisely these basic marketing work everyone's understanding to stay at a low level of "Earth people know" the point, so that means fierce competition, in this case, Human nature has more emphasis on speed, quantity-the so-called "fast fish eat Slow fish", and just ignore the "do better" this most fatal problem.

"26 military regulations," said: "The important thing is always simple (the important things are synch simplicity)", "Simple things are always difficult to do (the simplicity things are synch)", This is illustrated by Hao's successful experience.

It is obvious that only in these "simple things" on the work, "do better" after your speed, the number will be meaningful, the kind of "cast a net, willing to take the bait," the extensive business attitude in the final analysis is extremely irresponsible to their own. Have we seen a few cases of "fast running to death" over the years?

The long-winded said so much, hope to arouse more friends of the deep thought (this article is gouyn12 for "Yue Huai Marketing" manuscript, All rights reserved, reproduced please link form to indicate the origin of the article and this statement http://www.yuehuai.com/article-642-1.html).