A panacea or a drug? Analysis of six kinds of thirst extension methods

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Thirst, meaning to drink poisoned wine thirst, analogy with the wrong way to solve the immediate difficulties, completely disregard its serious consequences. Enterprise network Promotion is often the phenomenon of this thirst, that is, through a very means to make the Web site traffic quickly rise, to obtain a return on profits, but once stopped, the site's traffic will be like an avalanche, so that the network to promote people have to continue to increase investment, continue to launch. This is like drug addiction in general network promotion phenomenon is like drinking poison to quench the thirst generally, although can obtain a brief effect, but ultimately harm oneself, not only promotes the promotion the operating cost to raise the speed, eventually will drag across the enterprise, therefore, as the network promotion main enterprise, must to this kind of phenomenon with enough vigilance.

Enterprise network to promote a variety of means, most of them in line with the formal promotion, but there are seven ways to promote the most easily lead to thirst-style results:

1. Bidding ranking

There is no doubt that for the general industry, bidding ranking is absolutely let it love and hate a promotional means. The so-called love, refers to the competitive bidding ranking operation, you can get immediate, generous return on profits, can effectively improve the performance of the enterprise, and hate, it refers to the price is expensive, and can not stop, once stopped, the performance will return to insipid. This type of promotion of the negative impact of the enterprise is huge, bidding rankings, just as with the network to promote the drug, not only to allow enterprises to stop, but also slowly hollowed out the capital of the enterprise, and ultimately make the enterprise spend a huge marketing component, but the gain is not proportional.

2. Event Marketing

I do not know from when, to micro-film, micro-advertising, such as the representative of the event marketing law popular Internet, become a common means of network marketing. As long as you are bold enough, the skin is thick enough, can be used for sacrifice, or dare to throw money, overnight fame is not the day Arabian. So naturally there are some hype company to help you to hype. Many do business is also attracted by this, do not really think how to do a good job of product quality and reputation, but instead try to make products overnight through speculation, so as to gain revenue. The author has encountered no less than dozens of such enterprises, in their eyes, the network promotion does not need a lot of kungfu, spend much money, just need a good gimmick, good ideas, can easily quickly become famous. But actually? Behind the event marketing is a well-organized team of people who plan and sell the selling points behind the scenes, yet pay for the navy and hire the media to report that the costs of these things are not small, and sometimes even higher than the cost of regular marketing campaigns. In addition, the popularity of event marketing has not been long, the development of the network rapidly changing, with the passage of time, new events will cover the light of the old events, not much time, netizens can no longer remember you, the visibility of the enterprise will be a rapid decline in geometric numbers, and eventually end up with money, fame and wealth both empty.

3. Web site Navigation ads

It must be said that in China, such a low quality of Internet users in the environment, Web site navigation is to obtain a huge flow of the perfect window. There were data notes that hao123 contributed more than One-third of the total flow of Baidu, advertising sales a few billion a year, so as long as the software client resources are beginning to do their own navigation site, while the site navigation user groups are the primary users of the Internet, promote the Web site navigation ads more effective, So the advertising price of the navigation station is also rising. But is that really the case? Remember that one of the Business-to-consumer entrepreneurs who did the data analysis found that the navigation station can indeed bring some traffic. The reason is that the navigation station users are relatively junior, has been accustomed to through the navigation into the target Web site this way, therefore, the navigation station on advertising, you can really attract a part of the primary users, to bring traffic to the enterprise. However, it is noteworthy that this flow is often relatively primary flow, quality is not high, nor accurate, so although the number of large, but in fact, the real benefits to the enterprise is limited. At the same time, the website navigation station advertisement high price, once the enterprise stops the advertisement to put, those growth flow will vanish instantly, can only helplessly watch the annual increase advertisement price to continue to drop, the acts.

4.CPS Promotion

CPS was one of the most popular ways to promote the enterprise, the famous customers who started with CPS, to achieve great success. CPS mode has many advantages, because he does not have to pay advertising fees, but according to the results of the transaction, because enterprises are competing in CPS advertising, in order to achieve such as the general success of customers. But things on the internet are by no means so simple, the role of CPS is not as imagined in general, excellence nets, Dangdang and Jingdong Mall have once stopped cooperation with the Advertising Alliance, because they found that the CPS is now producing performance by some large rebate site dominated, which not only caused the enterprise to pay additional benefits, At the same time, the flow of their own access to the site is led by the rebate, which for the enterprise is undoubtedly intolerable. If a temporary flow of growth if in exchange for the future development of the enterprise difficulties, then this kind of thirst means of promotion must be prudent and prudent.

5. Link purchase

Now the link trading market is very hot, it is said that there are 5 million transactions per month, hot reason is naturally very good, the purchase of a number of high PR after the ranking can quickly row up, and also can drive the PR value of the new station, and so their website PR value up to exchange links. It looks beautiful, but actually, according to the author understand it teahouse many members of the website in order to maintain the keyword ranking one months to buy tens of thousands of yuan link, even if his site has PR value of 7, ask its reason, a: Everyone is buying, you do not buy the ranking naturally fall, its thirst characteristics can be seen.

6. Big hit price war

Price war is the most commonly used means of enterprise promotion, because the effect of price war is obvious, at the same time simple violence, so many enterprises to promote the Bible. The price war looks beautiful, but in the writer's opinion it is a manifestation of corporate hostility. Although the price war can bring a momentary success, but its price is the whole industry order serious damage. If every business is involved in a price war, all will be wiped out and the industry will decline rapidly. Intelligent enterprise promoter should never use price war this kind of thirst promotion means, put more energy into the improvement of product quality and other formal promotion way is the enterprise promotion of the policy.

The thirst, the wise do not. Enterprises in the network promotion, should be in-depth grasp of the road, neither excessive to a certain way addictive, nor should be due to its negative effects and timid, to maintain moderation, is the best promotion principle. Confucius said, calmly in the way, the wise are also. I hope everyone in the actual promotion can make wise choices, so that their promotion to obtain the best benefits! This article by the Baby Barber http://www.ruismart.com Original, reproduced please indicate the source.