I am constantly asked: Network marketing how to do? How to improve network performance? If you, also encounter the same or similar problems, please spend 3-5 minutes, carefully read the text below, I believe you will be able to find the answer! How to improve the network marketing performance? In fact, there is no standard answer, but because of different industries, products, services vary. Still, there is much in common, and what is common?
Network Marketing has the following "nine links": 1, put the number of promotional costs; 2, the use of several network promotion methods, 3, how many of these promotional methods brought by the number of independent visitors (UV), 4, the total number of visitors to browse the page (PV), 5, all the browsing brought the number of effective consultation (consultation rate); Altogether these consultations brought many deals (turnover rate); 7, how many of these transactions customers repeat purchase (repurchase rate); 8, how many of these transactions customers have helped you do a referral (referral rate), 9, the previous eight steps to generate a number of results (ROI). First, you need to understand that network marketing is largely "data marketing." On the basis of accurate data analysis, flexible adjustment of network marketing strategy to achieve rapid improvement of network performance, in this sense, if you do not know the above 9 factors, your network marketing can be said to be unqualified. Your business is like a ship without compass, wandering aimlessly in the sea! Then the above 9 factors, a total of eight very important links, each link has a conversion rate, as long as the conversion rate of any one link to upgrade, Network marketing performance will be rapidly increased. In fact, the vast majority of companies do not put this matter to the extreme, it should be understood that a good strategy also needs to be carried out in order to make a very different effect. I have served more companies in the education industry, perhaps more experience in this area, I combined my work and learning experience to analyze the above 9 factors. I think these companies, almost every step of the above, have room for improvement. First factor: Increase the cost of investment promotion. The impact of input costs on performance is very direct, more investment, the effect is relatively better. However, you have to do the rest of the remaining seven, or burn the money is not necessarily effective, the effect may be, but the effect is not good. This is the status quo for most companies. I have seen the analysis of the company, a lot of online marketing dare not invest, may be reluctant to invest it. This is actually short-sighted, there is a strategy in marketing, called "testing", as long as the test can make money business, it should be increased investment. For example, to invest 1 yuan to earn 1.5 yuan, then invest more, if the investment of 1 yuan to make 3 yuan, it is more necessary to invest, right? Invest 1 yuan to make 10 yuan, that does not invest is too unwise. So you should test the profitability, do not test do not know whether the profit or loss, do not know how to increase investment, then how do you make money? For example, I was in a company, only in the NetEase portal a vertical classification of ads, the annual cost of advertising is said to be 300,000, I looked at the time of the data, from NetEase to bring more than 100 IP per day, this can be said to be very tragic! If tested I believe that no one will go to such an advertisement. So do you think you should "test" your ROI? The second factor: the promotion method adopted by the extension means, also affects the network marketing performance. For example, you use SEO, every day can bring 100IP, deal a single, this is very good. You addA Baidu bid promotion, every day more in 100ip, and more transactions a single, the performance doubled. Then add a QQ group to promote the promotion of 100IP per day, and sold a single, performance is the original 3 times times, and so on, so that rapid growth of performance is not difficult! In fact, there are several ways to use network promotion methods. For example, SEO, Baidu Bidding, QQ group, Soft Wen, and webmaster cooperation (borrowing force), micro-bo, micro-letter, classified information, local newspapers, and so on, each can bring you a huge profit! These methods many people dare not to try, why not dare to try? Afraid to burn the money! Why Burn the money? Because did not do the test, do not know to make money or lose money after doing. If you don't test it, advertise it, don't lose it. So, it's not about advertising, it's about testing and not testing before you put it on. Third factor: Increase the number of visits two of the same company, using the same method of network promotion, web site traffic is different, why? The question of executive power. For example, you are doing English training, choose QQ Group directional Promotion, add 100 English group every day, mass message, perhaps to 100IP, then you may be able to deal with a single, plus 200 groups may come to 200 IP, also deal two orders, this is to promote the "volume" requirements, need to arrange appropriate personnel to do this thing , the company operates network marketing a person is uncertain, many companies want to spend 2000 yuan recruit a person to do anything, reliable? Similarly, another company is also doing English training, but went to weight loss QQ mass message, what is the result? Be kicked out of the right, and then blame the group master not understanding. It's usually kicked out because you're looking in the wrong place! I think this can explain why some companies in the network sector ten or twenty people, but do not have performance, for two reasons: one is executive power, the other is to implement the strategy. The fourth factor: improve Web browsing volume first say a simple concept, called PV, a person into the website to see a page, is a PV, read 10 pages, is 10 PV. Do you think these people are coming, do you want him to look at only one page on your site or try to read as many pages as possible? Why? If most people go to your site and walk away with only 1 pages, that means your site may not be popular enough to meet the needs of visitors. To understand this, it is necessary to find ways to increase PV. Here are a few ideas: 1, the simplest idea is to open a blog under the main station, or to establish a forum can be, the forum heat up, the general PV are relatively high. And the viscosity is also very high. 2, in each page recommend related articles, the latest article, or call the forum hot stickers, new posts can be. 3, at the end of each article, recommend related articles, the reader after reading and then naturally read more articles. 4, concise and clear lead navigation, guide the reader to reach the category of interest, and then guide to the article or product page, so that visitors quickly leave. 5, do not always want to put everything on the home page, home links too many results, is the reader because do not know exactly where the point, theTo simply turn off the site and leave. A lot of web sites are looking for the portal, the homepage on the link is very dense, unless really is a portal, or don't do this. The fifth factor: increases the consultation quantity 1, increases the consultation rate the premise, the website content must be able to satisfy the user demand. How to meet? Requirements content tightly around the business theme, the content of the original best, at least also high-quality false original, strong readability. Many sites are full of soft text, you want, now the Internet information flooding, if you have seen such a site, how big is the possibility of consulting online customer service? 2, at the end of each article, the nature of the Guide to the customer online consultation, but not abrupt, the focus is: a natural, not to be disgusted; the second consultation button is very obvious. 3, the installation of online customer service system, 53kf,800, Baidu Business Bridge (Baidu Bid), all can be, the first customer into the site, separated by 30 seconds in the pop-up, and then the customer every browse a page pop-up, never pop-up too frequent; the color setting of the pop-up window is softer; fade the window text with affinity Pop-up window prompts benefits (such as: immediately consulted for a 30-day Speech Express ebook one book "). The sixth factor: to improve the turnover rate according to different transaction methods, there are different means of transaction. Online customer service, the key lies in customer service sales level; Single page deal, the key is the persuasive of the Web page, more often, is the Web page persuasion and customer service personnel with a combination of words and sentences. 1, for customer sales words, here no longer boil. 2, for the Web page deal technology, the following list of the transaction dynamics inside the 10 factors, these factors are designed to create an unacceptable deal proposition, as follows: (1), shaping the value of products and services, (2), shaping the unique selling point of the product (USP), (3), 0 risk commitment, (4), Super gifts; Means of payment (6), delivery means, (7), molding scarcity, (8), creating a sense of urgency, (9), interpreting the above eight factors. A series of explanations why, why your product is good, why your product is unique, why you have to give an unconditional refund, why buy from you not to others, why buy now, and so on. But let's not forget that each of these factors has a few small details that are limited to space and we'll talk about it another day. 3, for the consumer or Consumer-to-consumer shop, in addition to the following tricks, I think your customers will be crazy to buy: (1), Customer witness. Also divided into super witness, such as the Ming Dynasty endorsement, a large number of witnesses, such as: Customer witness used several pages above. (2), the psychological comment. The same as the above, is the use of the herd effect. This is the most suitable for Taobao and other platforms, of course, other places can also be used. Seventh factor: Repeat purchase. Why your product or service will be purchased by others over and over again, prerequisite: there is demand; second, your product or service is better than anyone else; again, because the first two factors customers have been accustomed to buy you, this is a strategic level, but also the basis of repeated purchase, the basis for the following technical aspects of the method: 1, Sell products or services that meet your needs. What production?Products meet the demand, the answer: data analysis. If the analysis found that the customer can not meet the needs of the proposal to adjust the product or service immediately; 2, do a good job in the pre-sale after-sales service, so that customers feel to you buy, is his only reasonable choice. How to do such a good service? This article shares the strategy, please try to one by one do well. 3. Grab a dive. The meaning of diving, is to let you design a seductive free gift or trial class and so on, in exchange for customer contact (email, telephone, etc.) 4, set up a sales system. After sale, that is, additional sales, that is, after the first transaction to sell things to your customers. How do you do that? Do the above steps "dive", regularly send valuable information, trust to a certain extent, send an email or call the customer to sell things. 5, the establishment of relevant clubs. This is the added value you give to your customers, your goal is to build a deep customer sentiment. 6. Organize parties. I think some conference marketing is doing very well. 7. Create the back end. It's a killer, and you'll be wondering what your competitors are doing. To create the meaning of the back end, simply to find some of your products or services related to product services to sell to your old customers. Access to products or services, you can make agents, can be wholesale, can be OEM, you can play a good role in your creativity. Imagine the current supermarket, and constantly add new products, is the back-end of the marketing performance form. Eighth factor: Improve the referral success rate. to introduce the success of the premise to meet customer needs, otherwise not to introduce. On this basis, you want to design the flow of the referral. I often join some QQ group, sometimes someone ask me, how to do? I asked him how he did it, he said, and said to the client, "If your friend needs anything, you can ask him to come to our side, we won't let you do it!" "As a result, very few people bring customers over, and occasionally bring over only with friends to support the face, not really by the needs of potential customers." The effect is usually not so good. Why? First, there is no good referral procedure; second, the idea of a referral is incorrect. First, the procedure to be introduced. You want to let the customers have already concluded that, to help you to introduce is very easy things, do not need to think how to help you do a referral, how to do it? 1, design improved introduction process. For example, you are engaged in the cause of training, customers pay to come to you to study, learn about the time, you said I have a very good English learning course (preferably with a CD-ROM), formerly sold hundreds of yuan, now because you pay to learn, we send and send two sets of free tutorials to you, one set you keep your own use, Another set of friends you can give you need. If your tutorial is wonderful and good, then this student is likely to give a friend, because you give him two sets, a set of left is useless. But in fact you're making this tutorial in batches, so it doesn't cost much. But the person who receives the gift, feels the value is very high. Customers don't care about your cost and care about the value of your tutorial. Before that you've been giving the tutorials, perhaps the right place in the book, or in the CD-ROM, accept your fee courses, the value of the painting is very tempting (convincing the customer), the specific method of the above to improve the turnover rate. There will be a portion of people who receive gifts to pay you to learn more advanced courses. When you do this, the introduction of the people, but also can help you to introduce, fully automatic, virtuous circle up. So it is best not to let customers take a commission to introduce customers to you or anything, remember a word: "Friends will not help businesses, will only help their friends." "The above referral, friends just sent a set of teaching materials to the people around the need, this is to help friends, rather than pulling customers to your place to pay money, which has very different." 2. Design to introduce media. For example, the introduction of the above CD-ROM English course, is a referral medium. The media is also different from other industries. Service industry: CD-ROM, ebook, paper tutorials, free trial lectures (very common), the first free, the first ultra-low discount, club activities. Sales Products: Small gifts (can send a lot of things), free trial, coupons (not leaflets), discount coupons, all kinds of lottery opportunities, free access, free travel and so on. Spent an afternoon to write, these are my six or seven years of experience in the Internet is part of the best, is validated online marketing strategy, network Marketing to do a good business, often used some of these strategies. Space limit, specific details can not be launched, such as Baidu bidding, there are many need to pay attention to the details. I appreciate the Internet Master Tong Teacher's words, the strategy is not more, but the fine, and then mercilessly execute, will have effect. Of course, if you can use more strategies and tools, naturally will be more effective! What do you think?
