A surge in marketing emails after Thanksgiving has led to a drop in delivery rates and effects

According to Smith Harmon, a mail marketing service provider, the retailer sent a record number of emails on Thanksgiving and next Monday. However, another study shows that many of these messages may not be delivered to the mailbox.

Smith-Harmon said on his retail mail blog that on the second day of Thanksgiving, when we were familiar with black Friday, 69% of the major online retailers sent at least one promotional email, compared to 59% in 2008. In Sunday after the festival, 45% of retailers send at least one promotional letter, compared to 36% last year. For retail email marketers, November 29 is the busiest day of the week. Compared with 70% last year, 71% of companies will send at least one promotional email in Monday, and Monday is always the hottest retail email day.

Although a study by the mail-sending service provider Pivatol veracity that many promotional emails may not be communicated to customers, electronic retailers do not slow down mail delivery. The study found that close to 25% of the information posted in the Monday post-Thanksgiving message was not sent to the customer's mailbox, and Sellers said 76.2% of the promotional messages could be sent to the customer's mailbox during the busy online shopping day. As a result of this day many customers will be online shopping, so called "online shopping Monday."

Pivotal veracity, president and Ceo,deirdre Baird, said that "online shopping for Monday" has become a veritable trench battle between merchants, who frantically send discounts and promotional letters to customers ' inboxes. As the sending team is loaded with a wide variety of information, the ISP's spam filter is on a high alert, which results in a low mail delivery rate for many marketers. Although today's web sites such as Google and Yahoo do not have Internet connectivity, email marketers often refer to email inbox vendors such as ISPs, or Web service providers.

For holiday retail emails, Smith Harmon's research also outlines the following facts:

◇ the number of retail emails issued by merchants increased by 96% from 2008 to Friday, starting from the front of the year to November 27.

◇ "Online shopping Monday", Thanksgiving weekend and the next Monday four days is the most important online shopping day, this year, the number of retail emails issued in this period than a year ago increased by 54%,

◇ in the Thanksgiving Day of Sunday, November 29, there are more than the traditional Sunday more than 68% of retailers send out at least one email.

◇ Some retailers carefully refer to the Internet for Monday, instead of promoting network sales, network events and network savings. Other retailers that do not refer to the Internet for Monday use discount codes such as CYBR20, CYBER9, CYBMON25 and Monday.

◇ Many retailers that do not clearly show support for the Monday will hold a day of online sales activities on the day.

◇ Retailers use mail promotions to boost their store sales, and multi-channel retailers like Kohl ' S,office Depot, Sears Holdings and toys us all use their mail-themed lines to promote store sales.

Smith Harmon picked out the top 150 of the top 500 retailers in the network, targeted the business of 104 of them, and tracked them down using retail email blogs. and pivotal veracity by data from thousands of e-mail promotions, the findings reflect the average benchmark for all company customers from November 23 to November 30

After editing this article will be included in the "business of the operator-Web business Success" is expected to be published in December 2009.