A writer's perspective on Internet marketing changes

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Before writing this article, it is necessary to introduce your career first. I have previously in a newspaper as an editor, in an internet company as a website editor, as well as in a science and technology company as a planning work, is mainly engaged in planning, writing and so on. or a writer. Writers, as the name suggests, write. But it is different from the writer or the general technical staff, for the idea of the request, but not too deep. There are requirements for skills, but they are highly efficient. Introduce this professional reason, is to explain the author has written a large number of various themes of the Internet text, but also contacted the different needs of customers. So I want to look at a writer's point of view to see what has changed in the past year or even in the future, or what will happen to internet marketing.

Baidu Marketing decline

This conclusion is mainly based on changes in my customer needs. Baidu Marketing in addition to bidding rankings, is mainly SEO. Whether bidding or SEO, must have a prerequisite, it is necessary to own an official website. and the official website needs content, and the official website content is essential is the company brief introduction. Before, the author of the hands of the client, most of them need to write a company profile, used for the company's official website, and then required regular writing company news or industry news, on the one hand can enrich the official website, on the other hand can be used to promote the network. But in the past year, customers have asked for most of the content to write the brand story. Mainly used for Taobao or day cat shop. In other words, the customer will originally used for website construction and Baidu Marketing investment turned to the electric business. Users are still inseparable from Baidu, still need to use Baidu, but Baidu bid for the user experience damage, business from Baidu profit diminishing, making Baidu marketing gradually decline. Users need Baidu, but do not necessarily need Baidu marketing.

From Media marketing

Since the media is not innovative, but its intake of traditional media content to create the essence of quality, while avoiding the internet media chaos, such as fragmentation of information, spam, marketing information and no ideological information, so since the media in the past year has become a favored marketing carrier. The author also contacted some customers, they asked to write high-quality articles, published in the media platform, but only at the end of the add a micro-signal or Web site. This kind of marketing way, can produce how big marketing effect? The author is not known, but many businesses in order to move toward a platform, it means that the platform has its own marketing value. Near the end of the time, Baidu hundreds of online, Baidu exerting force from the media let us believe more, since the media should be able to go wider and farther.

Social marketing Confusion

Perhaps because of the written toil, in the past year, the author also contacted some clients to create micro-blog, I created a number of micro-blog, but in my opinion, the key to micro-blogging marketing is a fan, not the content. Because social networking sites are based on relationships, not interests. It is a matter of interest for consumers to read an article about a product or company and then produce a buying behavior. And users become fans or fans of someone, and that's a relationship. There is overlap between the two, but the coincidence degree is limited. Therefore, I do not think that the social platform is a sophisticated design marketing platform. This is the reason why many social platforms do not focus on internet marketing.

Social marketing Outcrop

Here we have to differentiate between social marketing and social marketing, which means using social platforms for product promotion. and socialized marketing refers to the use of a large number of social individuals to complete product marketing. The former is similar to the street horn. The latter is similar to the word of mouth effect. In the past year, some marketing companies are keen to recruit part-time staff, the author also has contact. Their goal is to absorb a large number of social individuals, mainly including all social tools. With the help of a huge social network for product marketing. This group, for a long time, is not receiving attention. But the marketing power that can not be neglected.

Combined marketing exerting force

Baidu search is mainly from the long tail marketing, in the long tail of the concept of marketing after the rise of precision marketing, many people predict that the fragmented network era, the mobile internet era, the media age, precision marketing will be the final destination, but according to the author's feelings, precision marketing in the means, methods, technology are not mature, at most just a vision, Its operational nature is questionable. And before we have achieved precision marketing, there is a particular need and market for a combination of marketing. If the network advertising, soft text, links, bidding, seo these are the traditional network marketing, if said from the media, precision marketing, social media, these are new marketing methods, then the combination of marketing is a kind of two ways of marketing integration of marketing. Specifically, we will not be straightforward to tell users the product selling point, but we will introduce users into the plot, and then appear a product identification. We will not direct the field to the user to explain product effectiveness, but we will be emotionally to tell the user story. We give users the knowledge of the same time, let it understand us. When we form the user's habit, let it see a product advertisement. Integrated marketing includes micro-movies, video, media, micro-credit public accounts and so on. For example, Baidu Hundred, in the user read to the quality content at the same time, also presents the network Union forms the advertisement, and attempts to realize the article content and the advertisement main body correlation. In the author's view, this is a combination of network marketing paradigm.

In short, network marketing changes are in progress, and this kind of travel is accelerated.

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