A5 Marketing: E-commerce website operation needs to integrate new media platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guide: Today, Sina Weibo and Taobao together to create a series of products function officially online, the joint effort to exert social power market. In the micro-boping platform, there have been many users experience new features, product features on the line has aroused widespread concern.

The rapid development of new media, leading more users to use the mobile Internet, some of the customer traffic has shifted to the mobile media, the operator should be aware of this trend. Taobao, together with Sina Weibo, once again confirms the need for a new media platform to be integrated into the business website.

Integrated Sina microblogging Marketing

Since the beginning of the user traffic is the core of the electricity business, and in today's new media booming, micro-bo with its huge spread effect and interactive effect to become a public enterprise marketing battleground, Taobao Sina's alliance also shows that micro-Bo and the electricity quotient has a natural combination of opportunities. Weibo development has only Sina Weibo and Tencent Weibo has a foothold, but throughout the two major micro-bo advantage disadvantage, Sina Weibo more media use, more media activities held in Sina Weibo, and Sina platform user participation rate is also very high, the success of the case is also a lot of events. At the same time, the 2012 micro-blogging platform data statistics show that the micro-Bo platform for E-commerce diversion effect is obvious, more than half of the microblogging users see the micro-Bo platform on the electronic shopping information will enter the E-commerce site to further understand and operate. The competitiveness of the electronic business site is also increasing, the source of traffic has become the core of competition, the use of micro-BO media is the best way to drainage.

Selective fusion micro-credit Marketing

Micro-letters are a richer new medium than micro-blogging platforms. A microblog can only have 140 words, and more content needs to be converted by a long micro-blogging tool. And through the micro-letter public account to push messages to users, each can send 600 words, and the use of web links and other forms, so that the content rich enough. At the same time, voice, video, picture forms more diverse. Micro-letter New Media is a novel way of marketing, Taobao off the micro-letter entrance, with its own brand of electric business platform not to try micro-letter platform, the establishment of independent public accounts, most of the public account to do product or brand propaganda, or push some leisure, inspirational and other text pictures. Reasonable use of two-dimensional code scanning, location services, to recommend promotions, group buys, reservations and other services, at the same time, the operator can be through user groups and geographical control, to achieve accurate message push, directly to the potential user groups.

Cross-border use of new media marketing

Cross-border marketing is the Electronic Business marketing adventure model, planning can not be integrated with activities, and will give users an aversion to the marketing consequences of successful Cross-border marketing for the brand's greatest benefit, is to let the original irrelevant elements, mutual infiltration and integration, thus giving the brand a sense of three-dimensional and depth. There are also many successful cases of cross-border marketing of electric dealers observation, such as Ford Wing Tiger Integration of new media for Cross-border marketing, the brand concept and marketing activities combined, through the new media platform for publicity, even if not with the industry propaganda, but also to impress the user, in the effective spread at the same time, to hold a degree, The brand connotation of the wing tiger spread out in good faith. The Trans-border marketing of the winged tiger mainly applies to the new media: micro-blog, micro-letter, mobile TV, mobile phone message, mobile TV, network, mobile media and so on. The use of a large number of new media platforms, so that Cross-border marketing success has a tendency to be.

The characteristics of new media are interactive and instantaneous, mass and sharing, multimedia and hypertext, personalization and community. E-commerce website to use new media means to do marketing, the most important thing is the enterprise and fans to achieve interaction, listen to the voice of users, solve user difficulties, but also to have feedback, otherwise users will think he is in contact with the cold machine. This article original source A5 marketing (http://www.admin5.cn), reprint please indicate the source.