A5 Marketing: Talking about how to optimize the mobile website of Enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous development of Baidu Mobile search, Baidu Mobile search has become the world's largest Chinese mobile search engine, from the current data shows that every day users use Baidu mobile search launched a search request up to hundreds of millions of times, so in this data can see mobile search for the benefits of mobile sites. Of course, so far many companies do not go to do mobile web sites, perhaps many companies do not understand the mobile search to bring about the effect of the enterprise, so some companies do not intend to do mobile web sites, many have been doing the PC side of the site to profitability. So, is the enterprise should go to do mobile website? If you are going to do mobile Web site, how to optimize it?

Also developing a PC-side web site for businesses, I want to suggest that businesses do mobile web sites, after all, now mobile search is very fire, with smart phone users are also very many, and most users have left the PC end of the mobile phone end, at this time if the enterprise still hesitate may cause unnecessary losses to the enterprise. If there is a webmaster planning to do mobile web sites or have been doing mobile web site Enterprises, I suggest in optimizing the aspect of mobile website should be reasonable optimization, all aspects have done enough work, only so do corporate mobile phone site can continue to promote mobile phone station traffic, but also can get long-term, stable development.

In writing this article before the author to explain, Baidu Mobile search has been committed to the collection of mobile phone sites, any of the sites in line with the standard of mobile phone stations, Baidu Spider will be actively included, but the enterprise owners should pay attention to the mobile search will be the priority of the site included:

1, with mobile phone users desperately need content resources of the mobile site

2, in line with the mobile Phone station specification site (according to the specification of Baidu)

Mobile phone users desperately need content resources of the mobile site, is currently a lot of mobile phone stations can get, such as mobile phone novel site is one of them. And a lot of mobile sites can not do to standardize the site requirements, so A5 marketing on the mobile site optimization problem to communicate with you a simple, see how to optimize mobile phone station to get the favor of mobile search engines.

First, the mobile phone station's domain name should be brief

Not to build mobile phone station enterprises to pay attention to, mobile phone station's domain name to choose carefully, Baidu this side of the suggestion is the mobile phone station to choose the domain name as short as possible, the shorter the domain name more convenient for users to remember, may have webmaster will ask, cell phone station's domain name can not choose? In fact, this question is very good answer, Because from the perspective of User submissions, users want to remember is a short domain name, I believe you think so. For example, the author to the corporate mobile phone site to select the domain name, the author can choose wap.abc.com as a domain name, may be the domain name has been registered by others, but as long as in accordance with such a brief to select the domain name, I believe that mobile phone station will be a good start.

Second, to the content organization, it is best to do level two domain or directory

Ditto, the mobile site on the content of the organization preferably through the two domain name or directory to distinguish, this is very important, such as I do a lot of classification, these categories can be through the two domain name or directory to call, the author is generally used in the directory to distinguish. In addition, the author suggested that the enterprise mobile phone site to use the standard and simple URL, as far as possible to remove the content of the page is not related to parameters, such as to distinguish between mobile phone models, different access to users, convenient statistics and other parameters. Suggest you go to see Sina Sports mobile phone site, this site belongs to very standard type, can refer to under.

Third, mobile phone station to do three major label optimization

Mobile site and PC side of the site is not the same, PC side of the site Baidu clearly give the keyword and description of the label to optimize the optimization does not have any effect, but the phone end of the keyword and description of the label is the mobile site has effect, so Baidu mobile search also gave a suggestion, it is best to put the three labels well optimized, Here is a detailed explanation:

First, the description of the title should be clear, which contains the main station and channel information. To next page, the homepage may write the title: the website name or the website name _ provides the service or the product introduction; Channel page: Channel name _ website name; content Page: Content Title _ Channel Name _ Site name. For example: Nba_ sina sports, seo diagnosis _a5 marketing seo services.

Then, the homepage or channel home page code to add keyword tags, and the content listed in the page or the channel's keywords, multiple keywords to be separated by commas, if this is on the PC side of the site is not recommended, so the enterprise webmaster to understand. To give a simple example: the Phone Sina homepage of the code contains keyword tags:

Channel page:

Finally, the home page of mobile phone or channel page code to add a description tag, like the PC end, the content listed in the page or channel page description of information, so that the display of search results have a great help, such as mobile phone Sina home Page description:

Four, mobile phone station should have clear structure and clear navigation

The structure of the Web site generally uses the tree structure, the advantage of the tree structure can let the spider and the user know your website hierarchy structure, this is more advantageous to the spider to crawl, the user clicks. Then the mobile phone station and the PC side of the site is the same, Baidu also suggested that the mobile site should have a clear structure, and suggested that the tree-shaped structure, tree structure is generally divided into three levels: Home ←→ Channel page ←→ content page, each page to point to superiors, subordinates and related content links. Of course, the author thinks, the more reasonable website should be a kind of flat tree structure.

Clear navigation is required for every site, mobile site is the same, the main navigation do not stack keywords, what is what, breadcrumbs to do a good job, it is best to help users and search engines to locate the current Web site location, such as Baidu know the mobile phone station crumbs navigation: Baidu know > Computer /network > operating system >win7> content, breadcrumb navigation should pay attention to.

Written at the end:

It is recommended that traditional SME websites do not only optimize the website of PC, to pay more attention to the site optimization of mobile phone, because now the mobile phone end of the site is a family of the Web site, so both sides should consider, the author is not very comprehensive, more can refer to Baidu to give the mobile phone optimization guide: http:// ZHANZHANG.BAIDU.COM/WIKI/41 have questions can communicate with A5 marketing Huang.

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