A5 SEO Diagnostic team on Internet price marketing means

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We'll find a common phenomenon when we hang out on the Internet. That is, most of the commodity network price will be lower than the real life market price, even if the real market, in different shopping malls in the same product, brand price, service, warranty these are the same, but the price is not the same. Even though the prices of different brands produced by the same company vary widely, but in fact, the product itself, the difference is not too big, a number of brands just to fit the different consumer groups, and some appearance is different company's products, but it does the same manufacturers OEM manufacturing, there are eating visible, Although the product itself is very small, but the price is really the difference million. Take Foxconn for example, Apple's many things are processed by it, and other Samsung products are processed at Foxconn, then the price is self-evident, which is the reason for it.

The above situation in the industry is called price marketing means or price strategy, it is determined by the marketing, and the price itself is not too much relationship, the following A5 Webmaster Network SEO Diagnostic team (http://seo.admin5.com/topic-seo.html) Come to talk about online price marketing means.

We need to consider a lot of aspects about the price determination. First enterprise to survive, in the fierce competition, the enterprise rivals to play price war, this time the price target of the enterprise must be adjusted, to ensure that enterprises can survive first, using the strategy of small profits but quick turnover to win the market, and then consider something else.

Second, profit maximization. This is the company's most wanted price target, this is not to say that the highest price will be able to maximize profits, or to buy the maximum profit, they have a certain functional relationship. This needs to be based on market research, to analyze and then pricing.

Again, what kind of details do we need to consider in pricing? Cost is every entrepreneur to think about the problem, the second is the market demand and supply situation when the market is in short supply when the love can float a certain proportion, but when the market oversupply, we also want to market-oriented, timing adjustment prices, In order to sell the goods. Third, the competitor's price, with the speed of information transmission more and more quickly, especially on the internet to do price comparison, that value is too simple, as the saying goes around, then the price is such, we set the price, we also have to take the price of the other to take into account, so as to achieve the enemy; , as people's material life continues to improve, people in the choice of shopping when also consider the issue of the brand, if your product reputation is better, service is also good, then the same conditions, there will be a better sales prospects.

Finally a certain heart under pressure. Simply put, our pricing in the consumer's heart to withstand the ability to bear the ability to contain the price is too high and too low two situations. If the price is too high to exceed the consumer's consumption level, so it's not a necessity. They will not choose to buy these products, if the price is too low, then consumers will have such a heart, that is to think that the product is reliable, so in the bulk of consumption, to do neither too high, nor too low price positioning, In order to achieve the maximum profit of sales.