A5 version of the 41st edition of the written: Hu talk about the practical experience of electronic commerce

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A5 version Chat is a very good learning exchange platform, today we 0598 talent Network to participate in the network of Hu deputy vice president of the version of the guest chat activities, learn to Exchange E-commerce topics and experience, feel benefited. Spend some time in the evening, sorting out the written, so as to share, it is the return of the enthusiastic answer to Lee.

Point one: E-commerce, not only network marketing.

Generally speaking, E-commerce is the whole process of selling things online, this process you can imagine into a chain, products, procurement, logistics, distribution, personnel management, network technology is one of the links. And what we usually call Network marketing, is the technology of selling things online, network marketing is a part of E-commerce, but is the most important part. From a large perspective, e-commerce can be divided into integrated E-commerce platform and vertical portal operation of E-commerce platform, the two have essential differences. Throughout the development of E-commerce in China, many integrated e-commerce platform has fallen, their sacrifice for the development of E-commerce in China has made a significant contribution. The promotion of integrated E-commerce platform, especially the initial hardships, only experienced will know, difficult, difficult! The concrete is the taste, I am not one of these reviews. It is recommended that you do not choose this route if you do not have sufficient resources and a special business model. As a personal webmaster, and the combination of e-commerce have a lot of ways, indirect or direct, online selling things is the most direct way, the key is to combine must have unique resources, regional or special. Like some webmaster mentioned want to do "Ganoderma lucidum", "furniture" friend is actually a good example.

Talk about the drawbacks of e-commerce? In fact, this problem is big, specific to the industry or target group, or other. As for the common problems of the whole industry, the issue of integrity is always a matter of concern, although the regulations issued by the State administration of industry and Commerce from July 1 onwards have been regulated by the policy, but there are still problems of consciousness. Like many entrepreneurs or consumers, their awareness has not risen.

Opinion 2:100 NET, six years grinding a sword, no front also has the front.

The network was founded in 2005, and has been for several years. From the beginning of the network is the company's mode of operation, this is an e-commerce platform, the minimum conditions, if how to let users trust you? The initial stage of the site we encountered a lot of bottlenecks, we do is a comprehensive E-commerce portal, destined to our road than others hard. As for the user's accumulation is a long-term process, the hundred net from a user to 100 users of the process is very short, but to maintain the 100 users is difficult, you have to start from the user. If a platform developed to a certain scale, the previous 100 users still support the platform, this platform is invincible. Now the network has fully launched the real-name identity certification, whether individuals or enterprises, will be their identity to verify. We hope that the information of our platform is true and effective, so we would rather sacrifice a part of the user also to carry out, this is the E-commerce platform based on this. If your platform's users are real users, the natural psoriasis advertising industry can be avoided. "Six years of grinding a sword, no front also has a front", but also for the hundred Years of growth to do a summary. The net is now "crazy", in the "others laugh at me too crazy, I laugh others see not wear" state. Profit model has always been hundreds of nets, but also e-commerce platform in the heart of the "pain", the network has been taken from the bitter experience, due to a number of things involved in the deep, now inconvenient to elaborate, please forgive me. Now the main factor restricting the development of the hundred-Net is the promotion of the brand.

Point three: Operation mode, must be due to the station system, planning in the front.

Business model is the soul of an e-commerce platform, our thoughts in the continuous progress, our soul is also in constant cultivation. Our network has its own soul, we do not repeat the road of others, but to walk the "hundred characteristics of the socialist Road", I believe that one day after I can share with you the soul of the Hundred. Do E-commerce in fact and see the house, are "Bauhaus" style, the design is boxy (just to meet the user's use habits), but the interior of the house is not the same, such as comfort, sense of belonging, warm and so on.

The combination of local website and electronic commerce has always been a good business model. Brother Ma said "in the next 10 years, if enterprises do not do e-commerce, will have no business to do" also successfully awakened a lot of businessmen. Now more and more local enterprises have put the network as one of the marketing channels, the local website will be an important strategic area of E-commerce future. Local site has an incomparable advantage is the regional advantage, so do a good market segmentation, accurate to a certain point, more easily successful. As for the cut-in point, I can not blindly give you what advice, the main need to combine the advantages of your place and your own resource advantages, you can choose the most advantageous side into, should not blindly all-inclusive, now the "port" too much! such as the realization of local shopping network form, May combine the form of online games with the Web performance is also good, as for the collection method you can take online payment, bank remittance, door-to-door collection and many other combinations, according to the user's habit to decide, they are God, localized service good God.

How does the entity store management skillfully combine with the electronic commerce? This is actually a commonplace question. First of all can not blindly and e-commerce to combine, also can not simply to combine, to know who I am? What product am I selling? What are the advantages of my product? And then think about how to sell it online? The combination is actually a promotion process, needs to combine your product to carry on some characteristic internet packing, the word of mouth marketing is good, Virus marketing is good, gimmick is essential, even the early need to have "reluctant to children can not bear the spirit of wolves." The combination of entity store operation and electronic commerce is a kind of good development situation, the two are not pure competition relation, but coordinate development, complement each other, exert the 1+1>2 effect.

Now many personal sites on the profit model has been relatively vague, many sites are purely dependent on advertising revenue, if combined with e-commerce, profits should no longer be difficult. In our case, a single profit path is unlikely to spur growth, so we have been trying to explore a diversified model of profitability, which is built on the basis of creating more value for users, which we think is also a benign ecological environment for e-business. Here I want to grassroots webmaster "Earnest" said, "Comrade, a little Ann not impatient" "impatient to eat hot tofu." The internet itself is a catch ocean, concrete to the actual, each platform's profit model is different.

Mode must conform to its own resources and the needs of the industry! Major stations, large industries suitable for the establishment of an independent E-commerce platform, small station, little industry far less than the introduction of advertising alliances or the introduction of Amoy Merchants City. Geographically, able to provide sufficient business income, businesses and products of a number of industries, such as digital, second-hand housing, home, wedding, car, parent-child, etc., suitable for e-commerce solutions to the problem of business models. Self-built E-commerce platform, must be a larger local portal. In the small area of the local community, the small number of businesses, the industry lacks sufficient profit space, not suitable for their own development of E-commerce platform. The so-called conditions, is to adapt to local conditions, due to the occasional, analogy, today is not a condition does not mean that tomorrow and no conditions.

Point four: Grassroots entrepreneurship, you can take other people's way, so that others have no way to go.

The internet is a lot of gold, but depends on your ability to do it? Only you have a certain accumulation and resources, to have the prerequisite for entrepreneurship, can do than think more important! The Davidow law of the Three Laws of network economy, first enters the net market the product directly occupies the market 50%. Now the E-commerce platform is really a big competition, to stand out, first of all you must have certain conditions, you compared to other platforms have any advantages?

E-commerce website maintenance is a long-term process, open shop online and take root in an industry, the need to invest in the resources are not the same. First of all to consider what you want to do E-commerce site, what industry, what competitors, SWOT model, I do not say in detail here. Like some friends mentioned, to engage in search engines, this is now the largest market share in China Mo Baidu Google, unless your friend met a good opportunity or have someone else incomparable advantage (such as can do "to map"), otherwise the face PR value of 10 of the two mega-companies, the future is not optimistic. Furniture industry is actually a personal hobby, I think that the combination of entities and E-commerce is a very good development trend. Local mall can play the offline advantage, to include local market and do deep. and online business-to-business form, can effectively butt the furniture industry upstream (raw material suppliers) and downstream (more extensive sales market). Like Ikea, Red Star, such as the United States, such as Kai Lung, you can do a good study.

E-commerce into the local relatively strong industry, the most important thing is to play a regional advantage, will highlight the industry resources to integrate, and the industry and E-commerce to combine, this is kingly. What are the market space for these products to be noticed in the prophase, and who are the target groups? What are the characteristics and advantages? And now who's doing the product, how do they do it, what bottlenecks do they have? Need to do a careful planning and investigation, should not blindly start, otherwise may be the abyss of Doom. If you want to do local e-commerce in a small city where the internet is underdeveloped and talent is insufficient, what do you want to do first? If the market is not mature enough, I suggest you stand by! I prefer to take other people's road, let others have no way to go.

In fact, as a webmaster, want to become a successful webmaster, must have their own thinking, train is to think of the webmaster. If your strength, money in all aspects, is not enough to build a platform, you pick your own best, in some way as a point of entry, Vitalize. With Chairman Mao's thought to arm himself, the countryside surrounded by the city, there are deep digging, food and so on. For example, do information station webmaster if want to do E-commerce, is to consider what products you have advantages? Who do you want to sell it to? From the right place and three aspects of serious consideration, combined with your resources and regions, their own popularity, development phase, the quality of the user group to determine the timing of the project to start E-commerce. Believe as a grassroots webmaster come over, as long as the target selected, the way you will go Qualcomm.

Point five: Website promotion, Praise Word-of-mouth Marketing and promote brand.

There are many ways to promote a website, just like practicing martial arts, fist, palm, foot, etc., need you according to different situations to flexible use, so this is your own accumulation, other people's methods do not necessarily apply to you ~! such as the forum's signature is now in the search engine itself is not very high weight, even some of the high quality of the forum, So the impact on your site is still very small, can be ignored. We are relying on hundreds of nets to promote the basic users, in the Internet age, the user is also a kind of "from the media", this way of word-of-mouth marketing more real and effective, but also more cut into the hearts of people, is a way to go longer and farther marketing, of course, we are also in the media and some cooperation.

As for brand promotion, this is the continuous process, we need to use different strategies to implement, nor short time can be effective, so we will pay more attention to user effects. Alibaba's success is because it occupies the "climate, geography, people and", so has a unique advantage, but also by the user familiar. The so-called "preconceptions", siege first occupy people's hearts, so we later need to pay more efforts. Its advertising is most because it accumulates enough capital, for the brand to establish and maintain, this is a good way of publicity.

Limited level, hasty finishing, if there is not in place, please pay attention to the record version of the Dream River. In this statement, this article by the Sanming 0598 talent Network 0598rc.com According to the Guests Hu A5 Edition chat, reprint please specify the source.

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