About Blog Marketing

All along, are not very willing to talk about their work on the blog, because they do not want too much comment on some things, after all, doing things well is the first, simple remark is no use.

But now very want to talk about http://www.aliyun.com/zixun/aggregation/9435.html ">blog marketing some things, cause everyone should guess, is the recent South Africa using Chinese blog PR, Not only are the authors writing, but many bloggers are also talking about these things.

Blog marketing, is the control or communication?

Since 07, we have done a lot of marketing work around bloggers and blogs, but frankly, I'm a little confused.

After Keso came back from South Africa, I asked him: "After inviting them over there, do you emphasize the importance of writing articles?" "Keso's answer is:" Requirements, but there is no demand for content and time, in fact, and no requirement is no different. ”

But what I see is that keso in a rare succession of cows in South Africa, while other bloggers are writing about two or three of South Africa.

In my service customers, there are so few requirements. Most of the requirements are: 1, must control and review the article. 2, hope to recommend on the portal home page. 3, when necessary, we write articles, they send.

Such requirements I tend to refuse, but is not in the time to refuse, I can only find some portal high flow, writing ability of the author. But my heart is very reluctant to do such things, although I know some companies will promise to do, and even some companies are feeding fake blogs to meet customer demand. But my question is: Does this approach really have any effect on their communication with users?

In one of the cases that I have experienced, a blogger is using words to create a scene and topic, and the client asks the other to add a lot of pictures to satisfy the reader's visual impact. But the blogger rejected the reason: her blog is to use text to create content, like her readers are like her words, not pictures. The result is that she has the most messages, and a lot of people ask her where she can buy the product.

In what I see and blog marketing content, in addition to this South Africa content, Carol participates in the article is I very like, each article has the very readability, even lets me read again. For this matter, I specifically consulted Carol, learned that Taiwan's companies in the use of blog marketing, is very careful to give the blogger enough freedom and space.

I never think blog marketing and social media marketing are control and advertising, but more communication. But what we see today is often not the case. Companies are too obsessed with some exaggerated effects, ignoring the real propaganda is communication, communication or communication.

Of course, I know that this is not only a single problem, the domestic real high-quality bloggers few, but also indisputable fact. It's not just about words, it's about attitude.

Of course, customers need education, and we have to adapt to customers. But now, I think for some things, I can say no.