About viral videos (viral video)

This article from Verawom founder Shaoming, Welcome to Exchange: Sina Weibo: http://t.sina.com.cn/tiger1981

Viral video viral videos of many articles, the end of the year will be to share with us in the field of viral video practice and exploration, take this opportunity to exchange and discuss.

The world's oldest known viral video comes from the 2001 US advertising producer Aide Robinson spent 10,000 of dollars making a funny video, he attached the company's Web site to the end of the video, emailed to five friends, then he began to wait for the good news. Just that weekend, more than 60,000 people watched the 12-second video, which spread like a virus, from Robinson's friends to friends of friend friends, from personal blogs to large video sites, and in less than three months, Robinson's Web site received 500,000 traffic.

"If you please the audience, you will naturally bring popularity."

Of course, from today's point of view, the video's effect amplification details are still very rough, we do not need to be too picky, because the vast majority of netizens are shallow reading.

China's earliest viral video comes from a vicious battle between operators, with the 2004 video of the first mobile attack Unicom

Because of the astonishing spread effect of video, led Unicom and telecom up and down, exited many of the same type of video attack each other, video footage of the film to clip dubbing of the concept of the virus in the video in 2004-2008 years became one of the most important forms of viral videos.

Consumer recognition, including:

-Rapid spread in short term;

-To pass the brand information to the consumer in the form of non advertising (this is the highest state);

Brand recognition, including:

-not vulgar, do not reduce the brand image;

-The aesthetic appeal of the brand leader (which determines the life and death of viral video creativity);

-Video creative and implementation results in line with brand communication demands;

If you throw away the business prefix, maybe it's a good viral video that fits the 1th article.

We read countless viral videos, there are very exciting, there are people astounding, but also let us laugh more than and scold xxx, but also let us look at the moment can not describe the video works, the following and friends to share our research on viral video content, only for Exchange discussion:

Simple and extreme plot, but let our eyes tears of the work:

Matt1976 was born in the United States, game software engineers, writing game programs all day long, the end of life boring began to find a unique way to travel around the world, 2007 YouTube appeared Matt dancing video, so simple action, with the film's music theme song "praan" (singer Palbasha Siddique, a Bangladeshi high school girl from the American state of Massachusetts, is 17 years old.) The phrase was taken from the Hindu poet Gore (Rabindranath Tagore, 1861-1941)), which became one of YouTube's hottest videos. The people who were moved by the video felt Matt's purest pleasure in the extreme simplicity of the event, and touched the most vulnerable nerves of countless people who lived in the city, and made this unique viral video. Visa later invited Matt to shoot a series of TVC, unfortunately, the traditional media audience can not know the reason Visa invited Matt, it will not resonate, and even read a "These people are crazy"? The effect is much worse than the spread of the internet, but at least it has created the prelude of viral video extension to TVC.

After Visa, Coke and Pepsi are on the road to mimic Internet virus videos to see this video:

The Japanese sour band sings the single "Day 々の Timbre", the scene of the MV all consists of webcam screen, all the characters are all from all over the world sour fans, and these images combine to bring the unexpected interesting effect. Some of the combination of images with as many as 64 people completed, filming is extremely complex, light director on 4 people, filming for several months.

In the 2009 Coke and Pepsi TVC have borrowed the idea of split screen, from the shooting complexity and creative look, Pepsi more than a chip:

Coke 30 Seconds TVC

Pepsi TVC

Pepsi TVC

Want to know what is the most painful profession in the world? Look at this video, no translation, you know:

The most painful job in the world

As the model massage in the video complained, although there can be a variety of mm touch, but no union, no day off, no regular work system to make them almost crazy, he is eager to change. So, can you reject the last Dreamjob recruiting site? It is so natural, natural, reasonable, when I suddenly recalled the Chinese xx net SB Superman TVC, looking out of the window of the sunset I can't help the middle finger. --Topsy

A more power video, you can't understand:

Super Power Video

"Yes, this is another video, and it's for the Web only, and I'm sure that when you see its scale, you will agree to this propagation strategy." However, it also has a TVC version, to some extent, the exquisite degree of this short film is not under the majority of domestic TVC. Customer service is a shop called Fleggaard, roughly equivalent to the Danish Jingdong Mall. The entire short film momentum, a strong lineup, all the road beauty have undressed, and even the aircraft are used, to the end is to say a promotional message, it is not NB. This short film education us, pants fart is not derogatory, if this pants off gorgeous, out of sincerity, out of ornamental and artistic even ideological, that is the classic. If you haven't seen it, click here to cross the past and steal your own music. ”

This kind of video belongs to the Chinese often said "shake the baggage", wants the video fire, depends on your baggage to tremble enough, obviously, this article is enough. PS: Similar video plot in China don't expect to appear, unless the day ... you know.

Incredible things. If it happens in the video, and to achieve popular tastes, young and old, estimated the possibility of this video fire is greater, there are better communication effects of video often also has the following characteristics:

-Extreme behavior

-Rigorous and boring behavior

-Sex-related

-With Chinese characteristics

-Complex devices

After a while will continue to share more virus video cases, but also hope to communicate with you a lot.

Source: http://www.socialbeta.cn/articles/viral-video.html