According to: Hospital Network marketing data statistical analysis trilogy

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As early as last month, there are plans to write a hospital network marketing data analysis of the article, for a variety of reasons have not put a pen; just these days just changed jobs, the new environment is in the familiar stage, at the same time for the company to do data statistical analysis work. So, take this opportunity to write a piece of data analysis. Today, I would like to talk about the network marketing data in the hospital industry statistics analysis of the three steps, but also the most important three links, so it is called Hospital Network Marketing data Analysis "trilogy".

Data statistical analysis is often used in our usual work, for example. The new company has changed its environment this month. The company's projects, network operation process are not very understanding, the network Department of monthly performance, outpatient volume, appointment volume, consultation volume, advertising input and the conversion rate of each size link is not too familiar with each month's data indicators are in a benign state of ascension and so on. After several days of exploration and communication, the approximate data has been basically familiar. Among them, the most important three links is my short trilogy, the first link: advertising coverage (attract patients), the second link: when the patient into the site after the effective guidance (produce consultation), the third link: through business through further guidance (booking conversion).

The first link: advertising coverage (attract patients), this link needs to analyze the search engine PPC ads, portal advertising, outside the promotion of the situation, site optimization search engine to bring the natural flow and so on. Advertising coverage of the crowd more and more wide, the easier to find potential users (patients), to attract patients to enter the site. Then our first goal is achieved.

The second link: when the patient into the site after the effective guidance (produce consultation), this will involve the site layout and design, that is, we often say that pay attention to user experience. When the patient enters the website it will be simple and straightforward to find what she wants to know and what she wants to understand. such as the symptoms of the disease, the price of surgery, treatment methods. The corresponding content on the site at the same time, the use of appropriate places, the appropriate time to put on the advisory contact, effective guidance to generate consultation. Then our second goal is achieved.

The third link: further guidance through business (reservation conversion). When a patient has a conversation with a therapist, at this time is our consulting physician marketing ability embodiment, as far as possible to let the patient in the on-line can produce the appointment to diagnose, but in the communication entire process does not deliberately request the patient to do what, also cannot neglect the patient, the exchange dialogue natural feeling is very important. In fact, the heart to treat each patient is the best marketing method. Our third goal is also achieved, so the last remaining is easier.

Through these three aspects of data statistical analysis, we can understand the whole network marketing operation process, but also easy to find out which link, which steps of the deficiencies, to find out the reasons for the analysis of the causes of the increase. In Network marketing, we should do a good job of data statistical analysis, find more reasons, and find more problems, so that the whole marketing chain will be more benign and healthy circulation development. Just like E-commerce, in fact, network marketing hundred change.

This article the first address of the Network Marketing Blog: http://guaju.net (reprint please keep).