Accuracy is the key factor to the effectiveness of network marketing

    at present, the more the economy slows down, the more an enterprise can win, is it an opportunity or a challenge? The author thinks: This "Winter" in a wisp of sunshine on the Internet, and network marketing will be the 09 Chinese enterprises out of the difficulties of the powerful weapons. So, how should enterprises use all kinds of network marketing methods? The author sums up the following points, with the encouragement!  

    Network Marketing software marketing
 
    in the country, there are many network marketing software marketing, integration of business-to-business Web sites, search engines, mass mailing and other marketing methods, and, The Network marketing software has the optimized function, the release information can be quickly by Baidu, the Google, the Yahoo and so on many search engine discovery collects. Network marketing software Marketing as a new form of comprehensive network marketing, has moved to a large number of small and medium-sized enterprises.
 
    search engine
 
    to Baidu, GOOGLE, Yahoo as the representative of the search engine is well-known network marketing methods, Its business model is the bidding rankings, through technical operations, the keyword search results show the ranking of the ranking, the top can increase the information on the intensity of the storm. In the case of abundant funds, the use of bidding rankings by enterprises can form and maintain the brand effect, even directly to the enterprise economic benefits.
  
    Network ads
 
    Network advertising is a kind of alpine network marketing way, rely on large area net, This kind of network marketing method input is usually bigger, the feedback is comparatively slow. However, the effect of smashing money is naturally very conspicuous, strong impact, this way does not need much follow-up maintenance work, the enterprise to establish their own brand is very necessary. Recently by iresearch to provide data (rough) show: 2008 China's overall advertising market size of about 190 billion yuan, online advertising about 18.519 trillion yuan, accounting for 10%. According to relevant data shows: the Internet accounted for the advertising market share from 2006 5% to 11% this year, and in 2009 is expected to surpass 13%. The KPMG report, published in October this year, predicts that Chinese internet advertising will grow by 40% in 2009 and the market will increase to $5.2 billion. Although the 2008 annual statistical work has not been completed, and the data of various research institutions, but the market is generally optimistic about online advertising has been an indisputable fact that the network media tomorrow seems bright.
 
    forums, blogs, soft text, mass mailing, such as
 
    Forum, blog, soft text, mass mailing, etc. are interactive marketing platform and tools, E-commerce and network marketing is an important complementary means, although professional customers browse to the possibility is not particularly many, but these marketing methods of feedback, interactiveVery good sex. Enterprises should pay attention to the choice when using these methods, including platform and time. Precision is the key factor in the effectiveness of network marketing.

Each network marketing software functional modules are not the same, but the mainstream functional modules are similar to the enterprise, the real function of the functional modules, there are several templates, today, such as the next network of these functional modules to introduce you to the details:

First: The Yellow Pages Register login module, this is the basic module of all network marketing software, the first step that publishes enterprise information, is to carry on Business-to-business platform batch register, enterprise registers own enterprise's account on this platform, establishment own company Yellow pages. This module includes, account registration, Company information submission, product library submission, product image upload sub module. Compare the strengths and weaknesses of different software vendors, mainly to see the number and quality of business-to-business sites and classified information sites, registered success rate of these two indicators, friends software in the number of sites in the site of about 3,000, including domestic and international mainstream business-to-business websites and classified information sites, registered success rate of more than 70%.

Second: Business (supply and demand information) release module, which is the core Network marketing module, the main function has, the establishment of business information, choose to send the site directory, bulk Mass. For each software company, the difference in this module, mainly focused on the number of sending threads, verification code recognition rate, send accuracy rate, friends software, in these three points to do the more professional.

Third: three-dimensional marketing module, this module includes mobile phone number search, email address search, fax retrieval, bulk sms, e-mail marketing, fax marketing these six modules. Each vendor does not have the same level of functionality in this functional module.

IV: Interactive Module This module refers to the online customer service module, which includes visitor tracking, visitor instant communication, chat record management, message management.

The marketing effect module, this module main function has, the website traffic statistics, the search engine collects the quantity, the website traffic real-time statistics. Friends of software, in this module, there are creative and fundamental research and development results: the release effect of the display function. For the release of the completed business (supply and demand information), the effect of tracking, statistics, the release of successful business page, immediately displayed, you can open. This function, to the business owner has a most effective account.

The above 5 function modules, is the network marketing software mainstream module, is also the most valuable module for the enterprise, please the general Enterprise owner, can profoundly understand.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts