AD League: Weibo marketing, spending day "scare"

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Network marketing methods are diverse, such as advertising Alliance marketing, event marketing, microblogging marketing and so on. But nowadays the most want to be a delicacy of the enterprise must be Weibo marketing. According to the Internet Information Center statistics show that the end of June this year, China's micro-blog users are close to 200 million, such a large audience is reflected in many companies why want to pass the key to micro-blog marketing.

Weibo marketing audience so many, but the real companies do not see much, this is why? Very simple: microblogging marketing, spend the day "scare".

The so-called microblogging marketing is the use of a hundreds of thousands of or even millions of fans of micro-blog accounts to help companies forward or directly send a micro-blog advertising content. Usually text and advertising will not have a direct relationship, only to play a role, the final URL and the picture is the advertising topic.

Let's talk about Weibo marketing pricing. Generally want to do microblogging marketing enterprises want to expand the scope of publicity as far as possible, to 1 million as a dividing line, most companies will choose more than 1 million fans of the account to assist marketing. According to the industry to understand the information, more than 1 million of the main price of micro-blog is more than 200, and there are certain restrictions on advertising content, such as film and television micro-blog only to receive video ads or public service ads, music microblogging only to receive music ads or public service ads. It can be seen from here, is not you want to put advertising people will certainly give you put.

According to the latest report by Eric, Weibo marketing formed a gray interest chain, the sale of vermicelli means increasingly arrogant. I have been in micro-BO letters, QQ Group and many other channels have received a lot of buying and selling fan news: there are 1000 fans 10, but also accurate to a fine powder of 5 cents. So, for microblogging marketing, business owners will have some worries, this is more than millions of fans are real, and how many are spending power.

Back to the theme, companies want to go through micro-blogging marketing, you must face several major problems:

First: Of course, the consumption of high, can be said to spend the day "scare"! Weibo marketing is not only through a fan of millions of account marketing, because only one account marketing of the rate of return and click-through is negligible. And at the same time through a number of such large account marketing, the cost will be good thousands of, which even more than the Net League promotion price, and the network Alliance is accurate positioning of the crowd, but Weibo is difficult to locate the crowd. and continuously put the price is far more than net Alliance marketing. Even if it is to Baidu Alliance, easy AD League ads, the same is put, content diversification, the crowd precision, feedback information clear, cheating can be traced to micro-Bo marketing is currently unmatched.

Second: security is not high. As Eric's data shows, it's hard to believe that fans are real fans. Count: An account has 1 million fans, of which 500,000 by buying powder, 500,000 fans spend 5000RMB. After 1 million fans began to operate micro-blog marketing, an average of a micro-bo net earn 300, calculate, as long as 20 micro-blog to earn back the Ben and still have a surplus, you can say that this is a sum of money is not paid for the sale. And to do not know the truth want to use micro-bo marketing, we are tantamount to eating a big loss-marketing value minimization, marketing consumption maximization. If you really encounter such a cottage microblogging marketing, the result is only the enterprise itself know.

Third: stability is not high. and the 2nd related, the first marketing follow-up is passable, but the second use of the same batch of account marketing found follow-up drop obvious. Because the micro Bo crowd psychology is still difficult to pinpoint, can only be based on the micro-Bo type of powder analysis. And the first marketing gains can not guarantee no suspicion of cheating, so said, micro-BO marketing stability has yet to be discussed and promoted.

Said to spend money marketing, say not to spend money marketing. Do not spend money marketing is to spend time, spend energy to build small marketing. There are also several major issues to be faced:

First: time, daily update maintenance natural, and to do their own number of fans to do, the time span may be very large.

Second: personnel, must be dedicated or professional team. In fact, this is also a cost.

Third: This is in the trumpet can be done, is a micro-blog features @ name. (You want to promote the content of the following add @ and promote the object microblogging nickname, after a step can directly appear on the other side of the microblog page) such a method similar to mandatory sales, more vulnerable to other people disgusted, but if the precise positioning of the crowd, it is a good marketing method. Risk is possible to be complained of, the number of letters.

Besides, I think the most effective way to raise fans:

1. Large with small. This size is not the size of the larger, although the more fans the better, but there is a thousands of fan account is also possible. A large size with a trumpet is a small tweet that is transmitted in large size, which is the same as Weibo marketing, but with different purposes.

2. Participate in hot current affairs comments, more to publish your ideas, you can follow the topic to go, you can converse with the topic.

3. Carry out micro-blogging activities (e.g. lottery, giveaway). This approach can attract a lot of fans attention. Cost is the cost of a prize. But the end of the campaign is likely to lose a large number of fans. Need to take a certain risk.

Talk so much about microblogging marketing good and bad, the final decision is still yourself. I hope my share can help you a little in the way of your microblog marketing. Reprint please indicate this article by the Yi Special Advertising Alliance (www.ete.cn) original.