Add interactive elements to the corporate web site to keep the site alive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the domestic enterprise website, probably more than 90% are "dead", I here the "dead" is only, there is no update, no interaction and no browsing.

Now the corporate website, basically is a model, is a few channels, the company profile, product profile, recruitment information, corporate news, contact us, is over, almost no interaction with the customer means, a lot of corporate websites, on the line what it looks like, a few years later or what it looks like.

This with some domestic construction station program also has the relation, the construction station procedure has provided so several functions, therefore uses this construction station procedure The enterprise station will be restricted, the custom development new procedure cost will be very big, many small and medium-sized enterprises also are unwilling to spend this money.

Such a site, to information publishing function, that is, usually we say the product of the WEB1.0 era, the enterprise itself has no time to update, no one updated and do not know what to update, resulting in corporate web site often do not update the basic equipment.

At the same time, the view of enterprise information is not the only reason for customers to log on to the Enterprise website, the customer login Enterprise website More hope can interact with enterprises, including consulting, complaints, evaluation, investigation, subscription, sharing and forwarding operations, and most of the domestic web site procedures do not support these operations.

So the site will naturally not be viewed by anyone, is come to people will not have repeat customers, because the customer does not have a second view of the reason, and then look at the basic or this appearance, the enterprise did not let the website platform known as the bridge with customers to maintain continuous contact, so such enterprises usually will not have much good network marketing effect.

So we have to study, there is no good way to make our site alive, so that our site has a continuous interaction with customers reasons. By using the word of mouth bee tool, a few minutes of corporate web site can have a strong interactive function and the use of customers for corporate web site to contribute quality content tools.

First, the collection of customer evaluation for the site to create a large number of high-quality original content

Content can be said to be the soul of the site, no content, customers come to have no meaning, now all the content of the enterprise Web site is almost the same, because the various suppliers of products are basically the same quality, so the introduction of the product is almost the same thing, customers know all these, so also do not want to see more of these detailed introduction.

What does the client want to see? In fact, customers want to see the enterprise's evaluation, when the customer search for a company's name, often not to find the company's contact, more users search the company's name to see the company's reputation, and these evaluations are very good original content, So corporate websites can use the word of Mouth Bee tool to invite customers to evaluate your product or service.

Enterprises should be invited to evaluate the activities of customers into the entire business process, as the entire business process after the completion of the service is indispensable, when a customer satisfaction with the service of the enterprise, customers will not mind for the enterprise to do a quality evaluation, And this time the customer's evaluation is often higher than the actual service level of the enterprise. So that we can, by inviting customers to evaluate us, continue to create a large number of high-quality content for the site, and these high-quality content or new customers like to see the resources, historical customer evaluation of new users will have a significant impact on the decision, when the new customer login site, see so much good evaluation, Nature can improve the conversion rate of the website.

Ii. satisfaction survey and complaint channel help enterprises improve quality

Now, people are making statements online, more and more free, the spread of personal media more and more powerful, customer dissatisfaction with the enterprise, often because of a fuse incident, often by a customer accidentally sent to the Internet, and then by netizens identify or sympathize with the forwarding, through micro-blog or renren this social media channel quickly spread, It is very easy to bring a serious blow to corporate image. and enterprises in such a large Internet environment, the distribution of Internet users too much, enterprises are impossible to guard against, you do not know where the customer will be dissatisfied.

So, it's definitely not a matter of defense, enterprises should take the initiative, to divert, guide users through a more pragmatic approach to resolve customer dissatisfaction, in fact, in many cases, the customer only in a very dissatisfied with the situation will choose to carry out negative dissemination of the enterprise, and customers are very dissatisfied is often not the result of a sudden, Customer dissatisfaction is most of the embryonic stage has not been enough attention to the enterprise, thus fermenting become very dissatisfied, and there is no smooth communication channels, then customers will choose to spread negative.

If the enterprise can understand the customer's dissatisfaction in the first time, targeted to solve the problem, then it is possible to avoid a negative spread of the possibility, and even may receive a positive spread, because customer dissatisfaction if the enterprise can be actively resolved, such customers to the Enterprise services involved will be deeper, Customers who are deeply involved in the business tend to be more willing to help enterprises to spread word-of-mouth.

Most of the time, companies are not deliberately not to solve customer problems, but because of a variety of reasons for business and customer communication between the obstacles, such as business or customer service staff to hinder the enterprise managers to obtain customer complaints information, or the enterprise did not set a channel for customers to listen and collect the voice of customers, customers have no way , can only choose its own channels to vent dissatisfaction.

Therefore, enterprises should take the initiative to establish a bridge with consumers to communicate, the use of Word-of-mouth bees, enterprises can quickly deploy a set of satisfaction survey system, so that customers of their own enterprise products or services, according to the Enterprise preset survey items to grade, so that enterprises more understand their own deficiencies.

One, so that enterprises can first know their own product deficiencies, targeted improvement of products or services; Secondly, it can show the importance of enterprises to customers, improve customer satisfaction to the enterprise; typos, give the customer a landing Enterprise website reason, the customer after landing the enterprise website can see more enterprise information, Deepen the impression on the business. At the same time, the complaint function can direct the customer's problem to the highest decision maker, omit the intermediate link, and effectively avoid the information distortion.

Iii. using social networks to better disseminate word-of-mouth information

Interaction does not just happen on the Enterprise's own website, now the entire internet has long been not an isolated island of information, so we have to consider how to make the information generated on the enterprise website platform to be better spread across the Internet, the most popular means of communication is the micro-blog as the representative of the Social network media.

In the present WEB2.0 environment, enterprises should abandon the traditional network marketing to information dissemination of the main understanding, only the release of information is not network marketing. Enterprises should actively guide users to participate in the creation of information and information sharing, for example, the use of public praise Bee Marketing Management system, enterprises can invite customers to evaluate this action integration into the business process, and Taobao on the store every service after a customer, and finally have to ask a "pro, to a praise bar" the same, When the customer accepted the invitation of the Enterprise, the praise will be through the customer's micro-blog, Renren, etc. to share out, so that more friends to see customers, customers are often the best friend business potential customers, friends and relatives of the recommendation than the company simply put the blunt advertising conversion rate higher. You can login Dong Jingyi personal blog http://www.djycn.com See the demo effect. Word-of-mouth Bee integrates a large number of social network tools, including one-click Forwarding, one-click attention, and so on, the enterprise website and social networking platform perfect integration, so that the original corporate web site can adapt to the current era of network marketing needs.