Admaster released the first domestic electricity business data monitoring and solution platform, embrace the electric business to meet the change

(August 21, Shanghai) China's leading independent third party digital marketing data provider Admaster (Jing Shuo Technology) in Beijing, Shanghai, released the first domestic electric business data monitoring and solution platform Retailmaster, and to "embrace the electrical business change" The theme seminar forms a digital solution that shares the sustainable growth of brand e-business in the big Data age. At the meeting, Admaster introduced the first domestic use of three-party data to interpret the Internet media drainage to the electrical business into a single conversion process to help the brand to find a better integrated Internet electronic marketing solutions.

Haier Group brand operations director Wang Meihan, "one shop" vice President Guo Dongdong, Admaster Electric business Vice President Daye, Admaster Social Media marketing vice President Chen Jifung, as well as the founder and director of Business E-commerce Operations Doong, and so on as the main speakers attended the seminar. At the same time, as guests attending the seminar, the owners of electrical goods include: Yili, Li Ning, Reckitt, Unilever, General Mills, Nestle, Coca-Cola, L ' oreal, affordable materia medica, Master Kang, Sony, Huiyuan, snowflake Beer, such as nearly 80 brands.

With the electronic business platform by more and more brand owners as the main channel for future business growth, how to better understand the various brands in different electronic business platform performance? How to better understand consumer online shopping behavior and shopping experience? These data and the resulting diffraction of insights have also become a key driver of sustainable growth in brand e-business.

In response to the above demand, Admaster officially released the first domestic electronic business data monitoring and solution platform Retailmaster. Retailmaster successfully broke through the barriers of the previous electric platform monitoring, covering the mainstream 8 big electric platform, for the brand owner to provide 3 major digital integration services. Admaster, vice president of Electronic Business Daye details The three advantages of the Retailmaster platform: first, through the online brand retail monitoring, to understand the brand and related competitors in different electric platform product distribution, price trends, sales performance and market activity implementation; second, for online shoppers, The innovative capture of consumer comments after shopping, through the setting of different time periods, negative comments, as well as brand keywords for a large amount of comment information screening and analysis, analysis of brand consumer insights and online performance trends. Third, as the terminal embodiment of Internet digital marketing, brand sales data is the best measure of new media input-output ratio. At present, Admaster has been working with a number of mainstream electric business platform to establish cooperation, from the monitoring of brand front-end advertising, brand homepage consumer behavior analysis, to the brand terminal sales, to provide the best brand sales transformation of the media investment strategy.

At the same time, with the influence of social media on brand and the increasing of the single conversion rate of the electric quotient, Admaster, vice president of social Media marketing, Chen Jifung to share with you the actual cases and data of using social media as the main platform of electric business. According to Admaster previous massive monitoring data shows that social media can not only effectively enhance the impact of the brand, but also can effectively and target consumers to interact, guide or change the consumer online shopping model, so as to enhance the brand of electricity production. In addition, as an important part of the brand social public opinion, the consumer's voice and feedback into the big social concept, can better enhance the brand's influence and consumer awareness.

The seminars in Beijing and Shanghai were fully supported by the leading representative of the electric business platform, Guo Dongdong, vice president of a shop, shared a store's growth and development, achievements and innovations in the field of electrical business, and how to establish and maintain good relationships with the brand owner. How to make effective use of consumer data and market monitoring data to achieve the benefits of the win; at the same time, through a number of classic cases and participants to share the brand should be better with the electronic business "digital" cooperation and other hot topics, to help more brands take the pace of innovation and cooperation with the electric business.

Haier, as a leading brand in the domestic electric business channel, has created 2012 11.11 Classic electric business cases with absolute leading sales and excellent logistics service, and has greatly enhanced the influence of the brand through the positive sharing of consumers in social media. Haier Group brand operations director Wang Meihan site and you share the success of Haier electric business, from offline to online, how the brand through different strategies, operating methods to continue the success of the line.

Admaster Company Introduction:

Admaster Technology is China's leading independent Third-party digital marketing data solutions provider, is currently the largest independent third party DMP platform. Admaster was founded in 2006 and now has three companies in Beijing, Shanghai and Guangzhou.

Admaster is committed to help advertisers achieve digital marketing effectiveness monitoring, optimization, and promotion of overall marketing ROI through technology driven and large data insight research. Admaster has the largest server cluster in the country, processing more than 200 billion data per month, iterating over 100 data models. The main services and research areas include: 1 Digital marketing effect monitoring (PC end/mobile end) and its further integration with research, 2 social media marketing effectiveness evaluation and management, 3 pc video ads, mobile video ads, TV ads and outdoor video ads and other large video integration across multiple screens integrated marketing monitoring and optimization, 4 The paid media (Paid Media) + owned Media + earned media (earned media) P.O.E Cross Media to get marketing effect monitoring and evaluation.

At present, Admaster has been for the FMCG, IT, automobile and other industries 80% of the world's top 100 brands and a number of well-known domestic brands to provide data services, including but not limited to: Durex, Procter and Gamble, Kraft, Lauder, Coca-Cola, Yili, McDonald's, Unilever, Microsoft, Dongfeng Nissan, etc. Accumulated more than 3,000 digital marketing projects, the industry has been widely recognized and praised.

At the end of 2011, Admaster and the world's third largest research group Ipsos a strategic partnership and become the Ipsos China and Asia-Pacific Network Advertising Research technology exclusive partner. In 2010 and 2012, Admaster obtained the first round financing of the famous venture capital and the gsrventures of the United States.