Admonish the new soft article marketing four don't

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Soft text promotion is one of the most commonly used network promotion methods, it can promote a website's brand image and visibility, if applied to a corporate station can promote the sales of enterprise products. However, when we write the Enterprise product soft text is at the same time must pay attention to the following four not.

The first is not the bosom friend but does not know that, careless

In order to ensure the quality of soft paper, a writer usually to the promotion of products to do a deep understanding and research, but easily overlooked the market situation of the investigation, in such circumstances, even if the article is written how wonderful, also can not cater to the reader's psychology.

First grasp the hot spot of the market, analyze the characteristics of the user behavior and grasp what the user is most concerned about, understand the audience target can accept which mode of transmission, and then according to these characteristics to make corresponding promotional strategies.

For example, we want to sell to promote a primary school English learning machine, and the audience target is the primary school stage students. At this time, because these students generally do not have the ability to consume, so we have to start with their parents, analysis of their consumption behavior, understand where they will spend more and so on. Then according to these parents ' preferences targeted to their often ' go ' network platform for soft text promotion activities.

Second, do not ignore the title of the article, evasive

Has always been said that ' the title is a leader, the content is the body ', we usually read the newspaper are accustomed to see the title, if the title is more attractive to continue reading, so the title of the soft text is in the middle.

In general, whether a user is looking at a certain content, 60% is determined by the title and subtitle, so it is necessary to work on the title when writing a soft text.

For example: we want to promote a "Shu Jia" dispel ' blackhead ' skin care products, you can write such a title "How quickly and effectively dispel blackheads?" Use Shujia! This title contains both "How quickly and effectively remove blackhead" information, but also in line with the user's anxious psychology; Shujia ' The word also highlighted is about to promote the brand, when the product really has this effect, under normal circumstances, conversion rate will be greatly improved.

Third, no strategic planning, disorganized

In the launch of soft marketing work to clear the purpose of the soft text promotion, you want to build the brand, use the news to promote or sell more products? You should have a bottom in your heart! Once the clear purpose is gradually put into place, otherwise it is doing nothing.

Don't be too long and empty

If you can grasp the eyes of the user within a few lines of text, it greatly increases the conversion rate of soft marketing. But if the content is like chronological, the reader usually has little patience to watch. The pace of life has also changed the way users read and habits, aside from the user point of view, the author in the Webmaster network to see a number of lengthy articles have a sense of resistance, usually first read the title, and then quickly scan the content whether they want to see, if not, then go directly to the next article, it is so simple!

Summary：

Multi-station in the reader's point of view to consider soft writing, so that users can quickly understand the meaning of the article, as far as possible, the length of the paragraph should be divided into several small paragraphs, so that user users naturally easy to generate reading interests, in general, the user's experience. (Text/Li Shichang)