Adtime: Time marketing makes CTM a CCM

Time Marketing: Time is demand, communication is needed

In the process of marketing, the user's interest in our technical means can be obvious, but the ultimate realization of the purchase often exists in the user's point of demand. Demand through the various factors of the user formation, this point marketers or advertisers difficult to control, now the method is through long-term observation of users, their interest in the study, so as to judge the need for interest, but the modern technology still can not achieve the user's accurate demand control and excavation.

At the same time, with the development of modern material society, the http://www.aliyun.com/zixun/aggregation/10499.html "> Consumption behavior of urban residents is closer to instantaneous demand, which makes marketing activities more difficult, He has become the first problem for all marketers.

Time marketing as one of the important strategies in marketing, once Adtime proposed and first operated in the network advertising, the effect of communication has fundamentally changed. The fundamental point is, by controlling the advertising content to reach the user's time, to shorten the change in user needs, for example, a user in a minute after the change in demand, then the marketing needs in this minute to fix the user, or to determine the direction of user needs change.

This situation is achieved through the means of time, that is, in what time we provide users with what content, or to determine the time of the user's attention to content. This is the time to mark demand-time is demand.

The relationship between time marketing and large data marketing

This with the idea of large data marketing, seemingly inconsistent, one is the accumulation of time, the other is to determine the instantaneous demand. In fact, the two are complementary, big data is summarized analysis, time marketing is instantaneous judgment, no big data we are unable to preliminarily identify the user's interest. So, if you say big data core weapons, then time marketing is the strategic point to get the battle.

Communication is required--CTM to CCM

Customer to Media

Traditional access to the media is also a neglected problem that makes customers headache. Because, the user's instantaneous demand change mainly occurs in arrives the media the process. As a consumer, he is still a one-way source recipient in the process of selecting and contacting the media.

The Adtime of time marketing made a further answer to this point-communication is needed and he is another important application of time marketing. Advertising technology, so that users can be the most reasonable way to accept ads. Mainly through the control of time and content matching. (place, method, means, etc.)

"We certainly do not want to change the instantaneous demand, which needs to guide users, to communicate with users." "Adtime The dean of the Research institute" in a reasonable time, showing the user most want information, this is a communication. We turn advertising into a demand-for service. "This is the communication between the user and the media we advocate Ccm,customer communicate media. Because only communication can achieve 0 error, with the user's 0 distance.

By this, in the near future, advertising is no longer the launch, but is no longer a display, but a communication.