Advanced Weibo marketing the unchanging aspiration

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Ma Yun once said in a television program that China's economy is on the rise, the overall economic growth trend, so to speak, since the reform and opening-up 20 years ago, China's economy has been affected by external economic environment factors, especially in the last decade 9374.html "> World Economic Globalization, under the role of China has made remarkable achievements in import and export trade, attracting foreign investment and promoting the development of the domestic market.

However, since the second half of 2007 in the United States after the outbreak of subprime crisis, the development of the U.S. real estate industry has been a fatal blow, the development of financial extension has suffered great setbacks, the United States famous financial giants Goldman Sachs, Merrill Lynch and Morgan Stanley have suffered Huatielu, the U.S. The dollar continued to depreciate sharply against the renminbi and the euro, with oil, food and resource prices soaring ... The problems of domestic inflation, the continued depreciation of the dollar, the soaring international energy prices, the slowdown in domestic export growth, and the slowing down of GDP have all emerged, and the "virtual economy" is called the new economy, and the space of the new economy values the virtual space and virtual society on the network. We take the domestic Taobao as an example, proving the great success of China's online retailing in recent years.

In this era of information explosion, people are surrounded by endless messages every day, people today have not so much time to pay attention to all the information, most people only focus on their interest in information, not interested in the people will be directly filtered out. And, with the advent of new technologies, the media environment is changing at a pace we cannot imagine, most notably the emergence of emerging media.

The so-called "emerging media", generally refers to the network media extended by a variety of secondary network media, such as MSN, Mobile QQ, blog and microblogging, therefore, today's brand information how can the media environment changes in the circumstances, in a limited time to impress consumers heart, and get the greatest pleasure? This is the outstanding marketing communication needs to do, the consumer from passive acceptance into active participation, through brand communication to harness the power of consumers, so that your brand and consumer life more closely linked. So what can be done for your marketing in a virtualized space? QQ can be instant interaction, but only for a person, such as blog, although it can face a lot of people, but not immediately do interaction, so compared, it seems that micro Bo is the best way to sell. This is also the third wave of marketing communications-creative marketing and dissemination of the inevitable reasons.

Weibo marketing and communication is an effective marketing communications tool, but if the brand does not have a clear and accurate positioning, micro-bo marketing and communication will lose direction, multiplicity. If the focus of the product era is "sticking to the selling point", the core of the image era is "to increase the perceptual interest", then the positioning of the era shows the following two points:

1, look at the successful brand in the world now, their success is based on a clear positioning. The core value of the brand lies in its "positioning" clarity, any famous brand, whether it depends on the quality of products to win, or because the brand image and success, it is consistent with a positioning. Otherwise, it will be like thousands of temporary scenery but did not form a positioning of the brand, as a flash in the pan. For example, China's clothing brands, there are a number of brands formed a variety of ideas, such as three underwear in 1996 launched the "Three Tiger" children's underwear successfully found the market vacancy, but because of the dissemination of the strength, methods and so on, is also known very little. Therefore, the number of brands in the beginning should be considered how through effective publicity to make the brand positioning "deeply rooted."

2, in a new marketing era, marketing the most important way is to use innovative and unique "creative" to attract the interest of consumers, so that curiosity to drive consumers interested in the brand experience.

With the advent of the network era, consumers to information use, replication, and redistribution of the ability to rapidly improve, many of the original obscurity of the individual or brand, with the network era of communication characteristics, through the micro-Bo marketing communication, to soar, and marketing dissemination of the law is being rewritten. Due to the rapid development of network technology, from the reader can only read can not interact with the static communication era into a dynamic interactive communication era, and this leap has brought a series of important changes, a large number of people without concern or small and weak individuals or brands, it is a profound grasp of the advent of the network era of the spread of the revolution, The use of innovative means of communication to rise rapidly, become a star of the limelight.

In the 30 years of reform and opening-up, the sustained high growth of China's economy has brought about continuous improvement to the income of the residents, the residents ' consumption ability has been greatly improved, the purchasing ability has been enlarged, the consumption structure has been increased, and the consumption trend of high-grade products, fashionable goods and luxury goods has been increasing. Today's young people due to the western consumption concept of the impact of their consumption concept is very trendy, more and more obvious to the pursuit of personalized, differentiated consumption orientation, who and who are the same as the popular consumer era is slowly ending, the more personalized, the smaller the product is often more popular. As consumers living in the information age, people's consumption values and consumption concerns are affected by the increase of purchasing power and the change of new media environment.

Although people's understanding of commodity information still comes from advertising, but a growing number of consumers tend to focus on or are willing to try something that the ad can impress-whether it's a terminal promo, a TV ad, a newspaper ad or an outdoor ad-if you look at an ad for 5 seconds, The advertising content is still not attractive to you, how will you react to it, I think it is very likely that you will quickly transfer attention to the next advertising message. And those new and unique information content, the use of lively and interesting communication methods of information can absorb consumer attention. such as inviting consumers to participate in the production of commercial advertising content, to give consumers the right to information, etc., has become an effective way to attract consumers attention.

If you want to be successful in micro-blogging marketing, you must pay attention to your wording, your brand attractive degree, if your brand has no bright spot, then your marketing means again advanced, also has no effect, think that is this truth? How to attract people to interact with you on Weibo is the first step in your microblog marketing success Have you taken this step?