Advertising Alliance: Marketing Psychology "Wear someone else's shoes"

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What is marketing? Many people actually do not know what is marketing and began to do the job.

The so-called marketing, you have to understand first three: marketing products, marketing can give each other the benefits and finally have to consider the marketing purposes. Understand these three points, and then consider the marketing results, corresponding to the three points: such goods, give us such benefits, and here you can find it. It's simple, isn't it, finally find it here, can be a Web site, can be a store, can be someone somewhere, in short, the marketing process and the results have been shown through these 3 points obvious.

Like we advertise, also belong to marketing a branch, we must have a very good understanding of the truth, that is, advertising can not be a person do not need, do not want to have products to create miracles, but we advertise also understand, from a common commodity to find opportunities, to find it by the public recognition, acceptance, love of the characteristics is also one of our work, What we need to do is to create a miracle from the ordinary, create the possibility, and for this search and discovery process and results, people gave it a nickname-"hype." In fact, hype and advertising is interlinked but different, hype usually refers to the events of the hype, the figures of speculation, hype purpose is clear, in a short period of time to arouse the thousand-layer waves. And advertising is different, advertising is divided into many kinds, can be the infiltration of the long, can also be short-term explosive. Therefore, we say, advertising is the expansion of speculation and extension, speculation belongs to advertising, is part of the advertising. Marketing to advertising is actually the same thing.

What can marketing do to be done well? We always think that only when we become friends with each other, the other side will listen to your advice, and for marketing, communication is a very important art. How do you communicate? " Wear someone else's shoes ", put yourself in other people's thinking, let others feel your care and thoughtfulness, then they will become dependent on you, trust you, willing to communicate with you, willing to listen to your opinion, then communication naturally smooth without hindrance.

Writing is also one of the tools of our industry, because it is network marketing, most of the communication depends on the computer typing, in this small screen of the world, we are accustomed to using the idea of betting under the hand, the enthusiasm and fun to each other, to attract each other to continue to talk about the impulse, we therefore benefited from the success of marketing.

For example: Vintage bundled software downloads, generally in the Software Installation Complete page, the default choice for you to install, now is the latest in your software installation of the second step, is generally in your choice of directory, the following to give you a binding software, so that the successful rate will be much higher, I also in the superscript. The above example is the software manufacturer's marketing strategy, because more than 95% of users will not move the default choice, so many times this marketing method for software vendors to take a considerable profit space. However, the current domestic launch of green software download installation, those who have been strong, mandatory implantation of the option software gradually forgotten by consumers, even if they now uninstall the mandatory implantation of software, may also be a few people, why? because, The quality of a default option will have a significant impact on the future guidance and operation of the product.

Through the above cases, we hope to tell you: marketers should understand humility, marketing is not malicious competition, marketing should stand on the customer's point of view products, understand customer needs, marketing is not strong buy strong sell (compulsory marketing in a way is also for their own product image smear); Marketers should have a simple analysis of the future development trend and market of the products, so that the marketing will be guaranteed.

This article by the Yi Special Advertisement Alliance (www.ete.cn) original, reprint please reserve the copyright!