Advertising Alliance: The marketing era of mass reviews has come

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The hamburger in the restaurant is too big for the children to eat at all. This restaurant is suitable for "quiet, dreamy children" over the age of 8. If you want to take the child, make sure that he has an empty stomach so that he can bite every food. Konaul, a 10-year-old American boy named "The Adventures of a small gourmet", has become more and more popular.

Is his words more simple and easy to accept or is his words the voice of most children including adults?

What can be seen is that the consumer experience is gradually being shared by the public through the Internet channel, while the public has a higher degree of curiosity, intimacy and experience interest in the products that have been experienced, and it is more likely to generate trust and desire for products that have experienced records and experience good records.

The consumption pattern in the Internet age has not only been a single traditional consumption, but has risen to a new mechanism of sharing and interacting consumption patterns. Compared to their own experience, to understand more people's consumption habits and feelings more conducive to a wide range of familiar with product performance, comfort and so on.

The products that can win the majority experience will be slightly superior to other products at the beginning of the sale, because it is much earlier trusted by the public in recognition and attraction. The promotion model is similar to Konaul's blog, and there is no doubt that the few restaurants he has admired in his blog will be more likely to attract customers. After analyzing Konaul's blog, I found a few key reasons why his blog was so popular:

The blogger itself is a must-see. The age of such a small, but can describe the consumption experience so appropriate, have a sense of reality and realism, attracted the crowd of onlookers, this concern not only from his blog is also to his own curiosity.

Unique perspective. The restaurant itself is a mass gathering place, but the consumer is more adult, although there will be children involved in it, but most of the time the child is equivalent to a value-added, not be seen as the focus. But the fact is, to a large extent, children are leading the consumer trend of adults, even in the absence of children to eat in restaurants, adults are likely to give priority to children's comfort dining to decide which restaurant to spend.

It is more likely to produce trust for the people who are accepted by the public and who believe in it. After gathering a certain popularity, Konaul's blog has become the standard for many people to measure the quality of restaurants and to which restaurant to spend the wind vane.

Consumers of the same target group are more likely to have intimacy and communication, so it is easier to exchange mutual trust and mutual influence. Simply put, it's all about going to that restaurant. It's easier to communicate the consumer experience of restaurants, and Konaul is easier to mingle with users who want to participate in the experience.

From the Konaul blog can be seen is the era of public comment has come, and from the public comment on the information, do you have a unique business smell? How to make better use of Word-of-mouth marketing, use of blog marketing, or use of Advertising Alliance marketing, will be the future business must consider the focus. Reproduced please indicate the original Etal Advertising Alliance (www.ete.cn) original.