Advertising Alliance: Weibo marketing Big Bottom

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This 2 days began to contact micro-blog marketing, friends also helped a lot of busy to give many materials, a look down, and then through the actual operation and the original hair microblogging experience, summed up a few I think more useful, here with you share:

Weibo, or micro-blogging (microblog), is a user-relationship based information sharing, dissemination and access platform, users can use the web, mobile phone and a variety of client components in the personal community, 140 words of text to update information, and realize instant sharing.

First: The foundation is the fan. The basis for microblogging marketing is to have enough fans to help you spread information and expand the value of your information, and the number of followers of your microblog determines the extent and intensity of your microblog. So at the beginning of Weibo development, it is the key to make the fans. So how do you get fans to do it? The fastest method currently known is 2 kinds: mutual powder, buy powder. These 2 methods are quite real, but they all have their limitations. After 2000 of each meal, you can not powder other people, so rely on mutual powder to make a fan is very difficult to 2000, and buy most of the powder is the zombie powder, is the sheer number of names, such fans will not comment forward, can only expand your backup group-the so-called looks very beautiful. The advantage of doing these 2 kinds of things is that the early stage can gain momentum, and also bring a part of the true fan group.

Second: Loyalty. The best way to boost your fans ' loyalty is by forwarding comments on Twitter. But comments and forwarding are selective. How to choose? 1. Forwarding only has the topic content, if you can not differentiate what is the topic, forwards those fans over 51 million people's microblog, those people's microblog quality should be passable 2. Comments. It would be nice to comment on the microblog of the private fans who counted 300.

So is not every 300 of the comments? Of course not, you can observe the following points in your fan bar: The fans ' last tweet, the total number of followers ' tweets, the last microblogging content of the fans, the fans ' own fans, and so on. The only way to comment on private microblogs is because bloggers are more approachable and interactive, and he has plenty of time to view every comment. And for the above points can be drawn to the following conclusions: The last micro-bo time is long ago to reduce the focus on time; the small amount of their own micro-blog is only suitable for the audience, and later to help forward the chance of less; The fan's microblog content shows the direction of his attention, and if the last one is forwarded or commented on, the fan can focus on developing Fans of their own fans, of course, the more the better, which helps us to increase the ripple effect when the microblogging. To sum up, comment on others, and the number of their own fans, often using micro-blog, the number of micro-blog more than 100 can focus on training, and comment on other people can not only enhance the feelings also can improve the loyalty of fans.

Third: Do micro Bo of course to be familiar with microblogging hot spots. Through my friends ' commentary and my own research, I'm sure that Twitter can be more effective at delivering the message in the following periods. Around 8:30 A.M., the bus a group of mobile phone online watching news; 10:30 A.M., white collar work gap computer watch gossip; 3:30 P.M., the afternoon work gap, the spirit a bit dull, need to stimulate the excitement; 5:30 P.M., the end of the day to gossip home; at 20-23 o ' clock, night entertainment spirit developed, Suitable for all kinds of microblogging content.

Part Four: microblogging content. Even if the above 3 points are heretical, can be absolutely kingly content, can not always rely on forwarding, original to get out of their own style. You can learn about the hottest, and you can focus on the top few, so at least know what the current trend is. As for my recent observation, the most fans in addition to the entertainment circle celebrities, is a joke, constellation, beauty, buy the most eye-catching. It is very difficult to make a few more of these pieces, and it is necessary to find out what is worth or what to look at. Another point is that it is best to have a micro-blog in the beginning of the certification, the credibility of the promotion of more easily convincing people.

The ultimate goal of Weibo marketing. Fan over million of micro-blog every piece of information is pure gold, the value of Weibo marketing is self-evident. Weibo marketing as a new way of marketing, is also the 21st century Internet of a soft marketing, more suitable and other promotional means of joint, such as advertising Alliance, and so on, to know a hero three help, and people to go down the heart is also more down-to-earth not mody. At present, through micro-blog to promote the conversion rate of the Web page is a lot of wealth, how to better use of micro-blog marketing drive other marketing tools and consumption or will be the key to future marketing. Reprint please indicate this article by the Yi Special Advertising Alliance (www.ete.cn) original.