Advice to marketers: How to eat the "buffet" in the digital field

Source: Internet
Author: User
Keywords Choice marketing style buffet all marketing staff

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In the face of a 30-foot-long variety of delicacies, it is believed that many buffet diners will tend to do so, each with a little bit, until their plates are full. We're just not good at distinguishing, making clear choices, and walking away from food that's not satisfying. Although the visual and other sense factors will stimulate the consumer's diet, but self-service shop food is generally not superior, and will continue to heat, I am afraid that come and go diners sneeze or something, this dish is not very sanitary. In a good restaurant, give me a quiet table, I can enjoy the atmosphere of the store, and carefully select the dishes I want to eat. In fact, I do not need to see all the dishes in the sample, so that my experience to maximize.

Similarly, our digital buffet variety on communication and marketing patterns is growing. The hardest part of marketing people's work is to identify the pros and cons of marketing, by matching the goals of the business and excluding those that are not in line with the budget. If the marketing approach is increasing, then the budget will also grow in one of a fraction of the size of the marketing options. Most digital strategies take a certain amount of time, budget and energy in places where you can have an impact on your business, when you have a variety of different ways of marketing that need to be audited, managed, optimized, and supported, you can't do everything and make sure that things are doing well. Video, mobile, apps, games, E-commerce, social networking/advertising/social ads, e-mail and more are impacting the basic marketing practices that have been honed over the years by organic and paid search, display ads, and other positioning techniques. We want to use all the marketing methods, but unless there is unlimited advertising budget and staff support, without sacrificing quality, size, results, we can not use all marketing methods.

There are many factors contributing to this sense of demand present in all channels and platforms. This includes job-related factors-your team or the "Chief So-and-so" wants to know why you haven't developed a mobile strategy or included it in your plan. Such pressure can lead you to make poor decisions and artificially set priorities that are not relevant to the outcome.

Competitive pressure is another factor. If your main competitor gets a lot of social media followers, or just released a great app that attracts users ' attention and is heavily downloaded, that's certainly what you should follow. But you can't let a competitor's strategy influence your decision, or you can only follow their footsteps and play catch-up. Their budgets, profits, priorities, and marketing outcomes are different from yours, and the strategies that are effective against them are not necessarily your best choice, even if they will allow you to witness their victories. Find a way to be successful for yourself.

Fragmented user data can also produce fragmented strategies. Consumers have more and more choices, so they are increasingly using Internet time for different Web sites and hardware, and enjoy multiple, multitasking online experiences. So do you need to cover all the digital channels of your target audience? This may be appropriate for a niche audience with a particularly high value, but in most cases this may be exaggerated, advertising budgets will be more stressful, and a bit creepy, and therefore counterproductive. To match the marketing goals with the available positioning methods, consumer ideas, and overall effects. Choose the right place to advertise, advertise at the right frequency, and focus on providing a high quality user experience that can be extended or shared in some way.

All this suggests that even the plans currently under way should not be static. New opportunities will be available at any time, and new advertising tests should be a regular part of the marketing plan, but unless you really have an unlimited budget, "owning everything" is not a strategy. If you can't make this tough choice, don't think about it, just choose all the marketing options to maximize your size, and ultimately the strategy will not be able to achieve the results you want because it is underfunded, unable to get enough attention and optimization. And that's all a matter of strategy. Marketers who are able to survive in this increasingly complex environment must be those who analyze, distinguish, make strategic choices, and reflect them in their marketing plans. Of course, that doesn't mean you can't pick up some new, great projects from the digital buffet. It just means that in the process of making a marketing plan, you have to be discerning and know how to use logical standards. This article from Prodigal to (http://www.baijiaqu.com/) published, reproduced please keep this link, thank you for your cooperation!

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