Affiliatemarketing (Alliance Marketing) mode detailed

Affiliate Network Marketing (affiliate Marketing) involves 3 roles, companies, marketing allies and consumers.
Affiliate Network Marketing (affiliate Marketing) is a http://www.aliyun.com/zixun/aggregation/7714.html "> online advertising channel designed to promote product or service
Sales, but also as a digital franchise (agents).
Companies usually make advertising link codes for products or services available to marketing allies and sign a
Marketing agency contract (This step is now simplified, when joined to accept the terms). This ad link
In addition to displaying advertisements, the code contains the unique identification of the marketing ally as the source for identifying the click.
Every click on the company's system will record a hit record for the marketing ally.

1, according to the number of clicks paid by the advertisement (Pay per click): Only click, give marketing allies return.
2, according to the click of network advertising generated by the guide paid (Pay per leads): Only visitors to become registered users or
In itself is a valid registered user, to give marketing allies in return.
3, according to each transaction fee (Pay per sale): Only visitors to become the company's customers, the actual purchase of products or
Service before giving the marketing ally a return.

The Affiliate Network Marketing (affiliate Marketing) is a winning model by Amazon.com in 1997
Carry forward this concept, and continue to this day.
If the traditional mode, the company to launch its own ads, published in large sites, must
Paying high advertising fees is hard for many companies to afford, and using affiliate Network Marketing
(affiliate Marketing) mode, the company does not need to prepay any fees--until the consumer finally through the advertising
Guidance to reach a deal, and for marketing allies, because of the low threshold of entry, a large number of
The webmaster of the small website is able to earn advertising fees through this mode.

This model can be described as the essence of the "Long Tail theory", making full use of the Internet for the majority of the small site resources.

For marketing allies
1, add more ways for consumers to know the company's products or services, such as promotional information.
2, through the promotion of sales (up Selling) or cross-selling (Cross Selling), mining company more profit opportunities.
For companies
1, only to the marketing results when the payment.
2, low cost, high price/performance ratio.
3, because the marketing ally is through the examination screening, therefore the advertisement pertinence is strong.
4, the advertising flow can be monitored, measurable.
5, expand the influence of the brand.

The company develops affiliate programs, develops commission rules, provides advertising links, and provides order statistics and commissions
Statistics and other reports for use by advertising publishers.
Marketing allies submit their site and site statistics by registering their accounts at the affiliate site
(including site positioning, access groups, daily average PV, PR, etc.) apply to join, the company after the audit, if
You can pass the audit if you feel fit.
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After the marketing ally through the audit, then can in the marketing ally management system "The link makes" the function to make
All kinds of links, General will provide: Merchandise links, promotional links, banner promotional ads, text chain and search box
5 Types of links for marketing partners to choose randomly.

The following figure is the website Alliance Management background of the network excellence.

By getting the code, and then pasting the code into a location on your site, the ad is automatically displayed.
When the consumer clicks on the ad link, it goes to the company's Web site and then records a number in the session,
As long as the consumer does not close the browser, it means this conversation is from this marketing ally, if the final
When a deal is reached, the company will issue a commission to The Advertiser.

Transferred from 2ecommerce.cn
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