After Zong: Wahaha Test water Network Marketing

This reporter Zhang Ting our intern Chen Jianhui Wahaha Group Chairman Zong Qing back particularly quite, speech resounding, can put a traditional beverage industry to do the world forefront, his experience who are willing to listen. At yesterday's 2011 International Symposium on Marketing Science and applications, Zong was very modest after the keynote speaker, saying "I hope that we can make more valuable suggestions". Wahaha's aggregators body has always been a proud place, but now facing the market, he also began to try new marketing methods. "A new generation of consumers, they think a lot of things I do not understand, I do not understand how to read."　　After Zong confessed, but does not understand does not represent not to do, but should strengthen to do. Some people say that the hardest thing in the world is two pieces, one is to put their thoughts into someone else's head, the second thing is to put other people's money into their own pockets.　　Zong had done so, so he could make Wahaha the biggest beverage company in the country. "The first thing you need to do is convince your dealer to go with your ideas, keep in line with your marketing ideas, and then let consumers willingly buy your product."　　"This is not easy, especially when the network is weaving more and more," said Zong. Many people know that the 66-year-old Zong has been around for at least half of the year. Wahaha's new product on a fire, all depends on this huge and coherent marketing network.　　Wahaha has more than 20,000 two-level dealers, China has more than 4,980 stores, as well as the thousands stores in the supply, there are nearly hundred special customers, but Zong still personally "woven". The past likes to do TV ads Wahaha, this year in some video sites, news sites increased the intensity of the launch. Although the traditional industry, but Zong is a tide, when the blog is popular, he has a blog, micro-Bo Popular, he also has Weibo.　　But I'm too busy to care. "I often recall the good old days when I opened the nutrient liquid market, to a place, the local newspaper to do four pages of advertising, the local television for 15-30 seconds of advertising, opened the market in a week, then two or three television stations, others have not advertised, we began to do, the popularity of Wahaha opened, Later went to the CCTV advertising, the national visibility opened. "Marketing communication is really worth studying," Zong said.