"All-Inclusive" VS "small Beauty" in internet marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Speaking of network Marketing, many people in the mind immediately jumped out of SEO, SEM and EDM and other words. The author of the company recently served a child Fever sticker manufacturers, fell into the network marketing investment, output less, uncontrollable and other vicious circle. The company once wanted to give up network marketing, the author of the team to the company made some analysis, the idea is as follows.

The idea of network marketing

The author thinks, at present the network marketing that most small and medium-sized Enterprise launches appears to popularize the method to be more and useless, input-output is uncontrollable. And the author team to the Enterprise Network Marketing planning for: Less to go unnecessary, spend less money, less waste of time, so as to improve the chances of success. This kind of thought is Tong predecessors first proposed, the author team also deeply approves this kind of strategy.

Second, the company's Network marketing symptom analysis

The author through contact, understand the child Fever stickers OEM manufacturers of network marketing means, including SEO, SEM, blog marketing, classification and business-to-business marketing, question and answer platform Word-of-mouth promotion, Taobao shop promotion and other conventional means. But when it comes to what works best, the person in charge says ambiguous words. The author thinks that the KPI thought and the 28 law are very important, both the performance appraisal index and the network promotion key not to consider and the plan is good, the company network marketing team and the work is as follows.

1, SEO aspects

The company has 4 SEO personnel, the basic is outside the chain Commissioner, every day to the designated classification or blog platform to publish a number of information, even if the work completed the task. such as the company regularly in the list, Sina and other platforms to release information, the author uses Baidu webmaster outside the Chain Query tool query its main domain name, very little, and its company website Baidu Traffic is almost 0.

Proposal: Reduce network department personnel, such as the antipyretic Paste Factory Network department has 1 programmers and art, 4 SEO personnel, a person in charge. The author's suggestion is to leave 1 people who can be competent at the same time and art, 1 seoer, 1 semer and the person in charge. The author of the company network marketing responsible for the account, 3 seoer wages to 2000 yuan per month as the benchmark, one months on the need for 6000 yuan, if you take this money to buy news sources such as high-quality outside the chain, this one months of work than the 3 optimization staff a year to make the results.

2. Sem

The company opened a Baidu bid account, but the account operator is not professional, input-output is not controllable. If the bidding account is not optimized, then spend money such as water, 70% or 80% will lose.

Proposal: Baidu bid account to the professional operators, at the same time can be considered to put Baidu Network Alliance, Sogou bidding and other ads.

3, Blog Marketing

The company in Sina, Sohu, NetEase, search Room, Phoenix and other mainstream blog platform to establish a blog, and every two days to update a related article, a reputation for blog marketing. The author observes its Sina blog, although these blog articles are many, but collects generally, the visit quantity is very few, the message is almost all pure ad information.

Proposal: The status of the current blog has been micro-bo and micro-letter squeezed big than before. These blogs, which are built by manufacturers, can be maintained and used primarily to prevent negative information.

4. Business-to-business Promotion

The company began Alibaba, HC network, such as four or five mainstream business-to-business platform bidding account or VIP. The author asked the major business-to-business platform to promote the effect of how the manufacturers answer whether Alibaba to the flow of a little more. When the author asked the number of inquiries, conversion rate, and only a vague answer.

Recommendations: Tracking the Business-to-business platform marketing effect, optimize its business-to-business platform, with the author experience is, do a good job of Alibaba platform to do the half of the business-to-business promotion.

5, other forms of promotion

The antipyretic paste manufacturers are also in question and answer platform, forum and other free promotion. Question and answer platform, if the establishment of Word-of-mouth marketing, can be submitted to the professional question and answer platform marketing staff, such as Baidu question and answer platform there are many programs in automatic registration, submit questions, answer questions. And the price is cheap, it is easy to improve the brand's exposure rate. Forum, you need to optimize the selected forum, such as try not to go to a variety of SEO forums, and transfer to a variety of parent-child forum, such as Hunan mother, Guangdong Mother and other professional forum, put soft wen.

Third, the Network marketing effect optimization

Through the above promotion analysis, the author team's suggestion is, concentrates the effective fund, chooses the best platform, carries on the network promotion. such as the author of the recommendations of the team is.

1, streamline the network department. Professional work by professionals to operate, while dismissing unrelated personnel.

2, the choice of important promotional techniques, such as the focus of resources for SEM and business-to-business promotion. SEM is chosen because of its controllable input and output, and its quick effect. And the company's main customer base for wholesalers, OEM agents and so on, so the Business-to-business platform is its first choice, and Taobao and other Consumer-to-consumer for the end consumer platform can give up.

3, the effect of tracking. If the author of the company's customer service in answer to the phone, it will habitually ask, "Hello, I would like to ask you on which platform you look at this phone?" The effect of tracking, can be more general knowledge of the platform to promote the effect and conversion rate, so that targeted tilt resources.

Iv. writing in the final

Although the network marketing practices are diverse, such as blogs, SNS, micro-blog and micro-letter and so on. If the manufacturer spreads its network marketing front too wide, expect to be integrated network marketing or network marketing, the effect is often not focused on some of the most important ways to promote good, the so-called good steel to be used in the blade, small and medium-sized enterprises to promote "all-inclusive" is often not "small and beautiful" good.

Small and medium-sized Enterprises Network marketing front spread too wide, often have to promote a kind of soft make the feeling of not output, at this time, I suggest you choose the best several platforms, to achieve the ultimate, its input and output effect can be controlled.

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