American TV Marketing: mobile apps and social media

The success of popular American dramas is closely related to its pervasive marketing.

When social networks, mobile apps, and social media are the dominant tools of information dissemination, smart marketers can always skillfully use them to attract viewers ' attention.

This article selected seven popular American drama cases, from their respective marketing plan, perhaps you will learn some interesting ideas.

"Walking Dead": the spread of Twitter-viral marketing

"We are not vampires, they can attract the public with handsome beauties, but zombies are so ugly," said Robert Kingman, a walking corpse producer, in an interview. If you put too many pictures of zombies, it will be a negative effect. Twitter is a good way to do it without money. ”

"Zombie" official Twitter has fans, and these fans are leading their fans, the message is like a virus in the spread between the audience. As Robert said: "Our audience has a large share of the Twitter audience, they are like fresh and exciting people." "The good script and the viral marketing of Twitter make the zombie a masterpiece."

"The Beautiful Girl Lies": "Rabbit hole" like social media marketing

The girls ' lie, known as the teenage girl's "Desperate Housewives", is the main audience for a loyal social media user-young women, whose marketing plays social media cards.

Before the latest episode is aired every week, the play will be updated on Facebook's home page with still attractive fans ' comments, and "The Girl's Lie" has developed an exclusive app like "Unlock" on Facebook, allowing fans to watch the next episode in advance.

On Twitter, as the weekly show goes on, the cast will live on Twitter to discuss the story and play through the next steps of the role. Even more surprisingly, the play created 52% Twitter activism in 2013, generating up to 1.4 million mentions, thanks to the dramatic screenshots of the series on Twitter.

Since then, the weekly series has posted a series of screenshots on Twitter and selected more dramatic screenshots to trigger a fan's discussion of screenshots.

"The Bankrupt sisters": the sexy marketing that only sees outside the play

In 2012, the "Bankrupt girl" turned out to be the most popular TV comedy Award for the American elected Prize, becoming a new American drama after Gossip Girl. CBS's marketing of the show was also a ploy to do its best, and in the 2013 Super Bowl, CBS spent no less than 3.8 million dollars for the "Bankrupt sisters" for 30 seconds, in just half a minute, Max and Caroline will be in the TV series to conceal but also the sexy openly appear out, dressed up to jump up the temptation of the pole dance, meet the audience of the previous prying desire also hanged everyone to watch the next episode of Appetite.

"Homeland Security": "The CIA's stylish" app download marketing

The "Homeland Security", which swept through the American television Emmy Awards, is a suspense show with the theme of counter-terrorism, which is also filled with the "CIA" fan. In the first season of the play, in the "Wired" magazine in the September issue of the cover and the inside page of the use of AR technology Special printing ads, buyers need to download a "Watch carefully" application, crack the agency to see the play-related trailers, animation and games and other multimedia content, Let the audience in front of the show to experience the "CIA" feeling.

Gossip Girl: Catching the eye of fashion street marketing

What do you think of "Gossip Girl"? It's not the domineering awards and ratings, but the dazzling clothes of the protagonists. Gossip Girl tells of the love and hate of a group of young people in Manhattan's upper-class society, and the story is not much worth noting, but it has won the hearts of countless young and female viewers. The mystery may be like producer Choshi Schwarz said in an earlier interview, "The filming of the cast will be like street-beat on the Internet, and with the designer to create some of the exclusive gossip of the costumes," The Daily pursuit of the street beat to cultivate the most loyal audience.

"Sex and the City": the most classic embedded marketing

What is the highest level of embedded marketing? Seamless connection with the plot, hearty between the attention of all the audience. In the 80th episode of Sex and the city, the heroine, Samantha, plotted an ad for her new lover, and when they watched his new ad "absolute macho" on the street, she said, "That's what you want, everyone in the street can see you." Absolute Vodka is not only an essential element in promoting the development of the plot, but also the great influence of the play in the fashion circle can be sold again. In addition, the lover's actor, Jason Lewis, also started red.

"Glee": the most lucrative American drama

Are you surprised that the most lucrative thing in the history of American drama is the "Glee Club", which is not so much in the audience? The play "Born this Way" with 15 pieces of T-shirt about the "accept the ego" of the truth, and then sell the same clothes on the official internet, the distribution of toys, games around, the Apple store launched the same name app, the development of video games "Glee Club karaoke"; Selling background music To carry out the derivative talent show "Happy Chorus Show", to host a live concert, to release a 3D concert, to sell drama DVD, movie DVD. Are you surprised to see this diverse industrial chain above the show?