An analysis of 10 major mistakes in social media marketing

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If you have made great efforts in social media marketing, but the results are not satisfactory, do you feel frustrated? What do you do in order to get what you want in return for your efforts? At this point you should consider yourself in the direction of social media marketing and ways of what is wrong, The following small series for you to introduce social media marketing often make 10 big mistakes.

1. No clear objectives

If you don't have clear goals for sharing content in social media, then your efforts are likely to be in vain. With the development of social media, no matter how you sell your business, you need to have an expected goal. Do you want to increase your website traffic? Would you like to register your mailing list? Want to improve brand awareness? These can be your goals. No goal, like a bird broken wings, can never fly up to the sky, can only stay on land.

2. Unrealistic expectations

Clear goals are important, but realistic expectations are equally important. Social media is not a magic wand, it can not quickly attract a large number of users. But after a long period of marketing means, including the establishment of brand awareness, to attract potential users and promotional activities, and so on, will eventually get the user's favor. By the way, social media marketing should not be your only marketing strategy, it should be combined with other marketing strategies (such as print advertising, PR means, etc.). Each business should always run multiple marketing campaigns at the same time.

3. No understanding of audiences

Before you start contacting others through social media, you must first understand who those people are. You should quickly understand the details of the users on your site and what their motivations are and what they need to visit your site. These will help you to create and share content to attract users.

4. No blog

The core of the social media marketing strategy is your blog. You need to share the good stuff and bring the people on your blog to your site so they read more. Ideally, you should update your blog at least two or three times a week and then share the new content on the Web.

Also pay attention to the content on the blog, the above content should clearly show your brand and enough to attract the interest of the target audience. If the content on your blog is not effective at attracting users, you should reconsider your marketing strategy. Perhaps the article you blog on the need for more attractive title, or the article is not the subject matter, in short find their own problems and solve.

5. As a task

Imagine that if you think of social media marketing as a task of your own, you have to do it every day, what a headache! No matter what kind of social media, want to get people's love, if even you hate the current work, then how can social media run good, How to talk about the attention of people. Find your value and find the fun in social media.

6. Lack of direction

The key to social media marketing is strategic issues, and you have to find the direction of marketing. You must think clearly about what you should do and what you should not do. You can also ask an expert to help make an effective plan.

7. Lack of cross-marketing

Let your existing customers and site visitors know about your social media presence and invite others to participate in it. Set hyperlinks, when users visit your site to read some content, you can link to the hyperlink to the same article title and so on. The sidebar on most sites will share Twitter, Facebook, and so on, which will indirectly increase your site's focus. Never forget to add a share button to your blog!

8. Do not give users a response

If you don't answer questions from users, appreciate them and answer their questions, users will likely go to other sites. It should be noted that this is not only to solve the user's problem, but also a user interaction process. When you do this interaction, you may find that this article has a high click rate.

9. Failure to establish its own user base

The process of social media marketing is the process of building user groups. On Twitter, you can have "followers", which will let users know that someone is watching him; on Facebook, you can click "like" To have more users click on this article, which is a great way to build a user community. The point is that you have to be proactive about doing it.

10. Do not go all out

The most complaining about social media marketing is that it takes too much time and causes many people to be unable to do anything else, which leads to an unsatisfactory result. If you're committed to social networking, you should know that the more time you invest, the more rewards you get. If you can't do your best, then the goals you set up and the group of users you create are simply talking.

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