An analysis of the important role of customer service personnel in enterprise marketing

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Hello everyone, I am the old boy SEO studio stone, whenever the corporate website will always have customer service staff, can be QQ chat, or install other instant messaging software. Such customers want to consult products and services, can be very much to find these customer service personnel, but at present many enterprises stand on the customer service personnel unqualified, and some is the device role, the attitude of the hospitality service is not good. Corporate website of the customer service personnel on the site itself and corporate brands have an important role, so the company's website customer service personnel need training, need professional customer service staff. More to understand the knowledge of some marketing, which is actually a way of QQ marketing. And the reality of the product sales people have a lot of similar places, the above summarizes several points:

Role one: familiar with the advantages of products and industry market

In the face of many Shiri competitors, the same kind of product competition is a war without smoke, products and websites, the most important thing is product quality and user experience. If you are a sales sand machine such as machinery and equipment of the enterprise website, then how do you arrange customer service staff? The boss himself certainly not so much time when the customer service staff, perhaps only to find someone inside the business of the clerical and other people to do part-time customer service. In the sale of products must be to understand the product and market, understand the advantages of their products, such as the same sales of sand machine Equipment Enterprise Station, why the customer chose you and did not choose other peers. Many products subject to regional restrictions, such as the sand machine equipment, customer service staff to retain the hearts of customers, not only the product and market is very understanding, but also have patience, after all, service attitude is also very important.

Role two: Customer service staff is equivalent to the brand spokesperson

As small and medium-sized enterprises, corporate websites or corporate micro-blog platform, which belong to the enterprise on the Internet brand image, then customer service staff can be seen as a corporate brand spokesperson. The quality of customer service personnel also represents the image of the enterprise, customer service professional will let customers feel that the enterprise is very formal, very elegant and so on. This shows that the enterprise station customer service personnel for the enterprise itself to create a brand effect has no small significance, so do not ignore the professional training of customer service personnel. In addition, the customer staff also acted as the role of marketing personnel, and customer exchange is very necessary experience, in the conversation with customers is invisible is to promote the company's products and services, but can not directly send customers hard ads, so that customers are very tired. The language of the customer service staff is the official statement of the enterprise, so we must always take into account the interests of the enterprise itself, but also to speak with caution.

Role three: Enhance the user experience and viscosity of the enterprise station

In addition to the above analysis of the two-point role, there is to enhance the Enterprise station user experience, the general to visit the Enterprise station users are consulting products or services, so we must consult online customer service personnel. One part of the customer is really want to buy products, the other part of the customer is pure consultation, the author has consulted several times, but the general feeling is that the customer service staff is not professional, and some even ignore you. In this case, imagine who will be interested in your product? To give customers the direct feeling is that the enterprise is very irregular, which doubts the strength of the enterprise, a lot of competitors in the industry, customers why to choose your products, not to choose other home, not to mention the same products are the same price. Users on the Internet will decisively turn off your corporate web site, which is detrimental to the overall user experience and viscosity of the enterprise station, resulting in loss of flow and loss of repeat customers.

At present, for a variety of reasons, enterprises lack a large number of professional customer service staff, may be insufficient manpower, may be the lack of corporate network marketing awareness of their own official website does not value. Believe that the future enterprise in this respect still need to improve slowly, cultivate professional customer service personnel, using the most recent enterprise station platform to do business network marketing, after all, enterprises go online marketing Road is a trend, but this road is also covered with thorns. Well, today I talk about so much, welcome to add me Q communication! Article from: Toothed Roll Crusher http://www.yaqiujisb.com/original release reprint reservation address