An analysis of the problems in Electronic Business mail marketing

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E-mail Marketing has been a long talk about the topic, the author also often received various industries electric EDM promotional mail, according to the author observed that the real good mail marketing of the few electric dealers. Why the same industry of different electric business enterprises for the same user base, mail marketing transformation effect will be several percentage points? Why is the effect of mail marketing unsatisfactory? The author on this, boldly to do the peer to do some of the electronic business in the mail marketing problems, may be able to unlock the hearts of doubt.

1. Mail marketing effect data tracking.

Some of the electrical business to do mail marketing, is simply to send out the mail is over, there is no follow-up data tracking, there is no way to know the rate of the mail marketing is how much, the conversion rate is how many users have opened the mail and jump to their own pages, through the mail over the average time of the site is how much, What type of product is clicked first by the user to open the message. We all know that the data analysis is an important part of the operation of the electric business, the data will provide the basis for the decision, the data can help us to improve continuously, improve the effect of the mail marketing. If simply send the mail, no data tracking, then how to improve the effect of mail marketing? The current free statistical tools, domestic such as CNZZ, Baidu statistics are not very good tracking the specific data of the mail marketing, in the mail marketing process to statistics above these accurate data, Google Analytics and Google Web site building tools need to be used in combination.

2. Whether the Mail provides unsubscribe

If a promotional message goes out with a unsubscribe link or button, it is likely that they will click the unsubscribe button for those who do not want to receive it again. If promotional messages do not have such a unsubscribe entry, customers who do not want to receive this type of mail are likely to blacklist the sender directly, or click this spam, and if a large number of users do so, the mail server receiving the mail will likely be the sender of the garbage source. At present, some of the small and medium-sized electric operators are basically such a problem, this rough way to significantly reduce the arrival rate of mail, reading rate and conversion rate.

3. Frequent and unwarranted spamming

e-mail Marketing in the electronic business is mainly aimed at the old customers, to maintain customer relations and improve customer repeat purchase rate. Mail marketing to new customers, according to their own customer base to do a good job of data screening, and then targeted to send. Many electrical business peers in the mail marketing, the same theme a week to send several times, to customers caused by mail bombing, carefully think about this in the end is doing marketing marketing it? Or do the mass spam? Keep in mind that frequent, pointless spamming can only make those potential customers drift away.

At present, the domestic first-line electric business big guys of the mail marketing basically do not exist above several problems, but some small and medium-sized electric business in the mail marketing process these problems more or less still exist, I hope the author's point of view can give the electric business colleagues in the mail marketing process has been inspired.

This article is submitted by 366ec whole-line E-commerce mall system to A5. Original: http://www.366ec.com/news/435.html welcome reprint.