Analysis and development of network promotion method for intelligent home industry

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Nowadays the Internet is developing rapidly, and the more and more SMEs attach importance to the Internet. Thus spawned the network to promote this industry, as the 21st century new concept products smart home industry is no exception, the importance of the Internet can be seen. Then today for the intelligent Home industry analysis, to develop network promotion methods, to share with you.

On the Internet to promote a wide variety of means, then what kind of means to meet the smart home industry to promote it? I have been exposed to Internet promotion for several years, all kinds of network promotion has been roughly tried, think the best use of the network promotion methods are roughly the following.

First, search engine promotion:

The internet can get the most directional flow of a platform, that is the search engine. And the intelligent home industry is in this area to do the most of a promotional way. Search engine promotion fee and free. Charges called SEM, free call seo.

1.SEM

Because the small and medium-sized enterprises for free promotion is not too familiar with most of the choice of the model to do search engine promotion, that is, we commonly known as SEM. Smart home industry in the SEM promotion is very intense, please look at the following figure:

2.seo

SEO Chinese translation (Search engine optimization), is a kind of industry and keyword planning to optimize. Optimization is not just a keyword, such as the smart home industry for example, the optimization of the entire smart home industry all the keywords, to subdivide, the keyword distribution to the site of each page to optimize. The scope of optimization is wide, and not only for a certain search engine. All search engines are optimized. As long as there is a search engine to enter the home page, other search engine rankings will not be very bad.

Compared to the advantages of SEM is the flow of free and very directional, wide flow channels. The job that needs to be done is not to stare at the keyword rankings and prices every day. To do is to update high-quality website information and internal and external optimization of the site. Analysis of keyword traffic every day. For the smart home industry, I prefer to recommend SEO search engine optimization.

Second, brand Packaging:

The development of intelligent home industry so far the traditional market is very saturated, the need to do a variety of brand packaging to attract users eyeball. To achieve marketing purposes. For intelligent Home Industry analysis, the Internet still has a certain market. Micro-credit, microblogging and other popular, information dissemination rate is much higher than the traditional channels. So for the smart home industry, on the Internet to do brand packaging have those channels? After my many years of analysis, the Internet to do brand marketing there are many kinds of, today mainly introduced a number of comparative use of the Internet brand packaging.

1. Baidu's platform:

In addition to Baidu's search engine, other business is also good. such as Baidu Encyclopedia, Baidu Library, Baidu experience, Baidu know. These platforms are Baidu's platform, so Baidu also special care for its exposure rate is very high. such as Baidu Encyclopedia is an introduction of company products, company information, such as the best platform. For the smart home industry to do a good job of Baidu's platform has been the brand packaging done very well. In Baidu's brand packaging also has a fee platform, Baidu Network Alliance, which is also a very good brand packaging platform.

2. Portal Class Web site:

Portal class Web site traffic is very large, and the weight is very high. For the intelligent home industry analysis, using the portal to do brand packaging is very effective. Each major portal site contains home, home appliances This plate, then we can do in this plate brand packaging. How to pack it?

Is it a vertical advertisement on these plates? I'm afraid you can't hang up in these plates hanging a vertical advertisement less than tens of thousands of this hundreds of thousands of month, is not suitable for small and medium-sized smart home enterprises. This is the advertisement of Tyrants Gold enterprise. We can contribute in this section. Please write a high quality article on the Internet to package the brand of smart home products. Then use the Third-party platform to contribute to these portal sites. The advantage of doing this is to spend less money doing big things. The use of carpet-type dissemination, so that the brand infiltration of hearts.

Some portals such as Sohu, Sina, and other plates can also stay links. This not only effective brand packaging, but also a high quality outside the chain, so as to enhance the weight of the company's website.

3. Forum:

There may be many webmaster think the forum is a release of the best platform for the chain, because the post simple, audit lax, easy to do. Forum not only for the smart home industry, and even all walks of life are not suitable for the chain, many sites by Baidu down right is because there are a large number of forum garbage outside the chain. What about the effectiveness of the forum?

Forum is a gathering popularity of a platform, the forum is the majority of netizens to express themselves, spit sharing a platform. The forum is also divided into various types and plates. We can in the designated plate, such as smart home in the home, decoration, electrical and other plates to post. Post posts need to be careful not to advertise too much. Just embed the ads. Otherwise will be the moderator delete posts.

Third, viral marketing:

Catch an event for viral marketing, you can use the platform has micro-letter, microblogging, blog and so on. These platforms can be very quick to broadcast an event.

Heavy rain in Beijing in 2010, Durex employees in the trumpet issued a microblog, Durex ads embedded in the results of this tweet was forwarded more than 50 million, directly affect the hundreds of billion users. And Durex did not spend a penny on the value of tens of millions of ads out.

Note: This kind of line of advertising is not available, need to have an ultra strong internet marketing thinking. Grasp the social bright spot, the advertisement inserts just right, such promotion effect should be far more than any kind of network promotion means. For intelligent Home and other industry analysis, we can also seize this aspect of the event to make speculation.

The above is my network for the smart home industry to promote a small part of the introduction. About more network promotion methods I will introduce, please look forward to. At the same time, SEO small rookie is also very happy to communicate with you. This article originates from the Shenzhen Royal Wisdom Respect Intelligent Home http://www.hjzzzn.com/579.html, reprint please keep this link yo! Thank you very much!