Analysis and explanation of several common misunderstandings about network marketing

The internet brings me low-cost, efficient and measurable means of communication. When it is ocean blue sea, even the poor http://www.aliyun.com/zixun/aggregation/8118.html "> marketing, can attract people's attention." Today, when network marketing becomes the darling of the spotlight, the fierce competition makes the network marketing no longer as bright as expected, many enterprises in the great effort and financial resources for network marketing, began to lose patience and confidence in network marketing. The reason, we have to admit: when the Internet network Marketing enterprises, there are some misunderstandings, these misunderstandings, for the development of the business of the shackles, must be observed:

1. Network Marketing can promote the sale in an overnight manner

The network is always a channel, can inquire, can buy, but more is a kind of low cost under the maintenance of the relationship. Users in the enterprise's network marketing, understanding the enterprise to further understand the product or service, and then purchase behavior. The current network marketing, is far from a few years ago, easy to expose, easy to create direct value. Now we are in an era of information flooding, life is full of contrasts, and this process is often long. However, when relationships are maintained, users are likely to be loyal customers all the time.

2. Network marketing flow only from the search engine

The main way people search for information is search engines, which is an indisputable fact. However, after searching for information, more users are accustomed to finding the suppliers or channels they are accustomed to. Therefore, the search engine traffic is important, but must not ignore the role of direct links. The most effective way to direct links is to recommend among friends. In the web2.0 era, a variety of social media, friends of the recommended model, is one of the best choice in the present.

3. Network marketing is to establish a network platform

This is only a foundation. Behind the network marketing is the relationship between people and the chain. The nodes on the Internet today are no longer every server, but the people behind every message. Stripped of the relationship between people, and network marketing as an isolated "concept", then the effect does not need to be more.

Misunderstanding is probably the original intention, but these "hope that the overnight sales, hope through the search engine overnight success, to build a platform to solve all the problems" is really difficult to achieve in the moment, then we also need network marketing it? What is the purpose of Internet marketing? The thief thought as follows:

1. Establish and maintain relationships with customers

Through the network to carry out efficient, low-cost way to interact. Let the customer feel that the enterprise's products or services by a group of "can be familiar with" the operation of the people. Through the Internet, to the enterprise's smile passed to the target customers.

2. Introducing concerns

The most important part of the enterprise's network marketing is to introduce the traffic through the network to form the concern. In this way, the Internet has become the main way for us to obtain information today, if you can make enterprises on the Internet to become the darling of the spotlight, then the enterprise attracted the probability of social attention will be greatly increased.

3. Provide real-time promotional information and share profits with customers

Launch promotional messages in real time, based on the fast, instant features of the Internet. At the same time, the establishment of customers to share the profit mechanism, such as limited electronic coupons on a total of 100 yuan discount, users can recommend the discount code to their friends, but its preferential amount x by their own determination (of course, is less than or equal to 100 yuan). After the user's friends use, the user will get 100-x further concessions. And can continue to proceed on one level. The operation, so that users become corporate advocates, the ancient but not outdated word of mouth mode to play.

No one doubts the great potential of internet marketing, but the original intention of marketing is often accompanied by the success of the ear of the case and let people anxious. The opposite, will only be farther away from the goal, so only the right strategy, the implementation of appropriate tactics, can play the role of network marketing, so that it truly become low-cost and cost-effective marketing tools. (Text/Sun Yu)

(This article starts in the 2009.10.8 day imediaconnection)

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