Analysis: 2014 Enterprises How to do network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the network marketing is already a household name, Ali team make indelible contribution, 2013 Ali "Double 11" war, the whole day of transaction data: Alipay transaction amount is 35 billion, than last year's 19.1 billion increase 83%. Double 11 The whole day, Alipay reached the number of trading pens to 170 million. Small partners see the data are silly, that 2014 enterprises How to do network marketing?

As a network marketing personnel regardless of which industry is engaged in the responsibility, our common goal is to let the enterprise product sales rise, so that enterprises get better profits. Therefore the Enterprise website is the customer first impression, the customer first through the website understands it to need the product, according to the website contact way calls consults or orders.

Let me ask you a few main roles of network marketing:

I. Search engine Bidding Promotion

Do the promotion we all know, search a keyword, appeared in Baidu home page has "promotion" words and the right side of the information are basically Baidu paid ads. Baidu bidding does not have a certain concept of the enterprise, will casually set up an account to high prices to bid keywords to get the home page rankings, often overlooked such a high rate of ad clicks, but the number of customers to convert very few. Therefore, Nanning love to ask the webmaster to remind enterprises, in the bidding to pay attention to the following points:

1. Must excavate the product the accurate long tail keyword. From the advantages of products to analyze, write good product promotion title, highlighting their own products and competitors of different (such as: Price, promotional concessions, etc.)

2. Optimize product promotion Creativity, the key is the title long tail related outstanding selling point and credibility, can add such as official pronoun, industry standard or outstanding product unique bright spot.

3. Pay more attention to account data, at any time to make the title and creative change or bid positioning, appropriate to do some "free" association promotion, such as home phone number, QQ number, mall ID, etc., there may be users do not point to your ads, but read the idea of transformation, these methods need to observe and analyze competitors.

4. Design the landing page of the advertisement, requirements Web page and advertising creative closely related, Web art and marketing concepts to be in place, and then there is landing page speed as fast as possible, can not have some unstable space or server, bandwidth must be enough to use, or others clicked on the ad but the site can not open or very slow, It is futile to spend more of the bidding effort.

5. Check all the account URL link address is correct, do not put all the work done enough, ruined in this piece may also give someone else to do the advertisement.

Second, the website SEO optimization

In addition to the search engine auction promotion, far-sighted enterprises will also choose to do SEO optimization. is generally two models, the first is to outsource companies, please them to optimize some long tail to Baidu search engine natural search of the homepage; the second is their own component SEO team, do it yourself, whether the former or the latter. As a network marketing personnel know that optimization is not a one-time thing, is a long-term continuous and maintenance, so the early stage of enterprise benefits in the optimization is not very large.

Third, stationed in the mainstream (B2B/B2C) service platform or classified information network, such as Beijing East, the cat, 58 city, etc.

Stationed in these good platforms, not just plain sailing can be a good marketing, still need to understand the rules of these platforms, only to adhere to the rules of the game can play good, such as the cat or Alibaba, the platform is very famous, but is not every enterprise can be on top of the network marketing do well, there is a loss. So do online marketing and learning.

Here are some basic knowledge:

1. Fill in the accurate complete product information, including the website request to fill in the attribute, the price, the unit and so on, as far as possible fills accurately.

2. Upload a clear picture of the product to give customers a better choice. Take AH Ba for example:

A. Information displayed small map, do not add watermark;

B. Picture size is clear, 750*750 specifications;

C. Product picture best put three different angles.

3. Product Details page, text description clear, picture and text to be consistent, do not appear with the product not related content.

4. Some related platforms, in the product information description, allow contact and Web site. such as: Youboy, Simon International and so on. We add our company's Web site and contact form to these platforms so that we can make our customers find us at the first time and add an external link to the site.

Above only belong to love to ask webmaster personal experience, if you have a better marketing methods, you can leave a message with love to discuss.