Analysis: How to solve the SME network Marketing "only to invest money, not a single"

Analysis: How to solve the SME network Marketing "only to invest money, not a single"

Network marketing is accompanied by the development of information technology, the current China has thousands enterprises have joined the Internet and involved in network marketing, including the computer industry, communications industry, financial industry is more common. In China, the majority of small and medium-sized society, many small and medium-sized enterprises in order to reduce the cost of enterprise marketing, but also gradually into the network marketing road.

Network Marketing in our country is still in the initial stage, for various reasons, gradually awakened small and medium-sized enterprises in China have set up a corporate web site, and use the site to publish company information, product information, buy information, etc., so as to look forward to orders door-to-door, sales climbed, profit constantly. There is a certain degree of gap between the ideal and the reality, enterprises realize the so-called information, the establishment of a real site, their orders are really looking for the door? Do the sales and performance of the enterprise really realize the leap-forward development? After doing a lot of market research, we can find that many enterprises will be helpless or even confusing to tell you that the site was established, sales and no improvement. The main points are as follows: the release of information entirely by manual operation, the efficiency is too low, well-known comprehensive and professional business platform is small, the object of information release is limited, have the intention of customers, but not timely and very good to classify, organize and archive these customer information.

It also exposes the two main problems of network marketing in China's small and medium-sized Enterprises: Network marketing professionals lack and enterprise network marketing is not enough system.

Regarding the enterprise Network Marketing talented person lacks already is not what new question, from the central to the enterprise each leader and the entrepreneur all knew the network marketing talented person is at present the Chinese medium and small-sized Enterprise Network Marketing Development a very big obstacle. According to the survey shows that China's current enterprise network marketing talent is less than 2% enterprises, because the lack of talent did not start Network marketing enterprises reached 40%, the survey of the enterprise only 16% of enterprises that do not need e-commerce talent within their own enterprises. From the market demand to see China's main professional network marketing planning personnel, according to conservative estimates, the current professional planning company more than 10,000 companies, engaged in independent web site operating more than 100,000 enterprises, all kinds of enterprises in the information sector is also in urgent need of professional website planners. But at present, there is no web site planning related training system, so there are organizations that 65% of enterprises urgently need to hire site planners, but 90% of enterprises recruit the relevant talent. Planning professional knowledge, familiar with the development of Chinese Internet, familiar with China's national conditions, have planning actual combat experience of professional planners to become a market shortage of talent.

Enterprise Network Marketing is not enough system, because of our professional enterprise network marketing talent shortage, and pour to our country small and medium-sized Enterprises Network Marketing System, there is no level, not system, no stage marketing concept and overall network marketing planning. For example: To do the website, China currently has a considerable company have done their own enterprise display site to introduce their own business and products and other related information. Then the site has no effect? Has the website been updated and maintained in a timely manner? Does the website have the function of a good window for publicity? I think very enterprise did not do, because the company does not have a systematic network marketing program. Another example: Now a lot of entrepreneurs invest in search engines or business-to-business platforms, so your investment is to vote on it? or according to the Enterprise Network marketing development goals and needs of the set? I think a lot of entrepreneurs are through advertising or salesman's bluff and impulsive purchase. Then after the purchase, you have to combine the enterprise's Network marketing strategy analysis, how to put the key? What are the key points for different search engines? Description of these keywords? These key word links? Relationship with the core business of the company, etc. Have you studied it? I think a lot of enterprises are certainly not, the results have been done, the entrepreneur said that network marketing has no effect, by Network marketing fooled. I don't think we're ugly. Network Marketing planning and network marketing talent, the role of SMEs in China is much.

Today's network age is not fish, but fast fish eat slow fish. Speed has become an important factor for enterprises to occupy the market to some extent. Then, to have joined the network marketing enterprises, to change the "only investment, no harvest" situation, and Zhao Network marketing consultant (www.emkt.org.cn) is the enterprise needs, is specialized in helping small and medium enterprises How to use the Internet to expand the market, the main services are: Zhao Marketing consultancy services, in the face of the current small and medium-sized network marketing talent, enterprise network Marketing is not enough system and so on. For medium and small-sized enterprises to carry out annual and quarterly service Network marketing services. From the enterprise overall network marketing planning, marketing site construction, site diagnosis, analysis, website promotion planning, website optimization, network Marketing training and other aspects of the entire tracking service for each enterprise and people, according to the different enterprises in the industry, companies, products and other aspects of the characteristics of enterprises to provide a perfect network marketing correction program, So that the network marketing enterprises to maximize efficiency and achieve maximum benefits. Professional Network marketing consultant to the Enterprise Network Marketing professional guidance, so that enterprises in the network marketing process less detours, save marketing costs. Zhao Network Marketing consultant will implement from consulting to planning, implementation, analysis, summary, reporting, such as one-stop SME network marketing consultancy services.

Talent Enterprise survival and development of the fundamental, and China's 65% small and medium-sized enterprises in urgent need of e-commerce talent, supply and demand between the astonishing fracture. Experts estimate that China's e-commerce talent market demand for about 200,000 per year. How to improve the overall network marketing level and realize the ROI of the Enterprise network Marketing, has become more and more business operators are plagued by the problem, in this contradiction, jiuding people understand that the enterprise is the motherland tomorrow, and the talent is the understanding of the enterprise, so Zhao resolutely from the training of more professional network marketing professionals to start , in the country to carry out network marketing training, so that more enterprises to play the convenience of E-commerce Express. Network Marketing Personnel training, the current obstacles to the development of small and medium-sized enterprises in China's network marketing is the main factor of professional network marketers. Zhao Network marketing consultant Root Enterprise needs to carry out the enterprise network Marketing professionals training. Zhao Network Marketing Consultants targeted the enterprise network marketing related personnel to carry out key core training, through the basic knowledge of network marketing and skills training, so that trained personnel to master the network marketing core content, make full use of network marketing to create greater value and interests of enterprises.

Enterprise Network Marketing Talent Training course is Zhao Network marketing consultant expert after many years of network marketing practice, at the same time absorbing the international advanced Network Marketing theory and experience summed up the curriculum, to help enterprises integrate traditional resources and network marketing resources, so that enterprise network marketing to achieve greater economic benefits. Zhao Network Marketing consultant According to the Enterprise's market, product characteristics, industry status, consumer groups and enterprise network marketing status and market requirements, for the enterprise planning to develop in line with the needs of enterprise Network Marketing enterprise training courses. Jiuding Network Marketing Consultant Enterprise internal training mainly includes: "Network marketing strategy", "domestic enterprise Network Marketing Practice", "Business enterprise Use", "Network marketing Forefront issues", "Network brand Building", "Network Marketing planning", "Website Diagnostics Analysis", "website promotion plan", "network resources integration" and other aspects of the course content. We will according to the customer's enterprise situation and needs to develop in line with the internal needs and development of the network Marketing course services.

Has the following characteristics: all from the actual combat, theoretical things less, enterprise internal training is based on the needs of the network Marketing training program, the whole process of case analysis, on-site discussion and answer-oriented, so that enterprises in the in-service staff after the course can be done according to the situation of the enterprise Network marketing Implementation and operation

Network marketing is not to do the site or use some network products are enough to do. If so, all business effects are no different. Network Marketing is the need for enterprises to use professional network marketing personnel, combined with enterprise characteristics and product customer base, through the system planning, and then the professional personnel to implement step-by-step, this may be good results, it is possible to do "network era, inventory is not".

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