Analysis of 6 errors in foreign Trade marketing promotion

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Foreign trade marketing is to apply the traditional marketing methods to foreign trade promotion above, such as "advertising", "mass promotion", "viral marketing", "Telemarketing", "Search engine marketing" and so on. Traditional marketing methods can be said to be a variety of, but not every marketing way is worth us to invest a lot of time and money in, and some methods are not even suitable for the current social development trend, if we continue to suffer the old way to lose the affirmation is the enterprise itself, We do foreign trade marketing must be based on their own circumstances to make a choice, these promotional methods in accordance with the appropriate proportion of the enterprise foreign Trade marketing to become a systematic project, so as to more conducive to the promotion of enterprise personnel allocation and the use of capital efficiency. Below we mainly analyze the Foreign Trade website marketing promotion More often make some mistakes.

First, the Foreign Trade network promotion has not formulated the plan step to carry out

A lot of old foreign trade enterprises in the beginning of the network to promote and do not have much understanding. Most foreign trade business owners or managers are mostly older, knowledge structure and environmental background makes the network not too familiar with the past has been through television, exhibitions and other media publicity and friends, or network company sales of agitation, with the advent of the internet era, they also realized that the effect of the show is getting worse, should be network marketing, Through the Internet to expand their business and sales, cultivate new people, build influence. So immediately arrange to contact the production site, release information, put into the network promotion. The entire network marketing process did not plan immediately horse, even if they do not have much of the concept of SEO, once three months down the internet marketing no effect, announced the failure of network marketing lost confidence and interest.

As everyone knows, network marketing is a systematic project, involves many aspects, need to combine their own actual situation, carry out demand analysis, formulate careful plans, equipped with specialized personnel, in order to achieve success. From the development of foreign Trade website Construction, enterprise information release, to the formulation of promotional budgets, the choice of network marketing methods and products, arranging network marketing full-time follow-up personnel, the work arrangements in place, perseverance, so that the network marketing process to smooth, so as to eventually achieve the ideal network marketing results.

Second, focus on Web site interface design ignore the site content function construction

The development of network marketing function is a very important part of building a foreign trade enterprise website. However, in fact, there are some foreign trade enterprises have not played a role in the foreign trade marketing function, the content of the site is not better, which is very unfavorable to SEO, small series think this and foreign trade enterprises on the site construction of the understanding is related. Most enterprises think that foreign trade website is the online façade of enterprises, the more beautiful the better. Flash animation, art design, corporate image has become the most concerned about the foreign trade enterprises, as for foreign trade website is in line with the needs of foreign trade marketing, whether it is convenient SEO optimization, whether it is more in line with foreign buyers behavior habits do not consider. There are a lot of web site construction services are also blindly cater to business preferences, in the form of the site to make great efforts, and then smoothly pull high foreign trade web site production costs, as well as the content of the site and marketing function is not too much attention.

Foreign trade website Construction is to serve the needs of foreign trade marketing, this point must be clear. Website construction should be both beautiful and functional. Not only pay attention to the image of the enterprise display, but also clear the site's foreign trade marketing service functions and processes, focus on product or service display, user Exchange, information retrieval, customer experience and other links, so that the site construction more practical and effective.

Third, the use of the search engine auction promotion is once and for all

Now Google, Yahoo and other search engine bidding is the mainstream of network marketing products, more and more foreign trade enterprises to choose search engine bidding to promote the flow of attraction. Most enterprises do not know that after bidding products and maintenance of this thing, the choice of the keyword only limited to a few product categories above, do not bid to promote the scientific keyword analysis, did a period of time down to find no obvious effect.

The reason for this is that there is no maintenance of its bidding products. The effect of search engine bidding is composed of various factors, such as daily consumption budget, landing page selection of bid promotion, number of commodity keywords and analysis report, etc., which directly affect the effect of search engine bidding promotion.

Four, online marketing and offline marketing connection break

Foreign Trade Enterprise Network Marketing is a part of the overall marketing strategy, is to achieve the enterprise sales and profitability of an important means, the need for online marketing linkage to achieve results. Many foreign trade enterprises believe that the Internet is just a media, foreign trade enterprises through the Internet to promote enterprises and products, improve brand awareness and corporate image even if the realization of network marketing; Network marketing is divided into the management of internal affairs of enterprises, marketing departments and network marketing functional departments in a fragmented relationship between the state, This is an incomplete network marketing awareness. Network marketing without network participation is not a real network marketing, it is difficult to achieve the "marketing" and "sales" this ultimate goal.

In fact, the role of network marketing is far more than these, for the Jiangsu and Zhejiang area of foreign trade-oriented production enterprises may experience deeper. They or to their own web site as a platform, or make full use of industry business-to-business platform, integrated business-to-business platform, the collection of sales leads, the excavation of potential customers, and then online linkage, and finally reached a deal for enterprises to create profits.

V. Foreign Trade Marketing online products to buy

The current network to promote a wide range, coupled with sales of glib, foreign trade enterprises in the promotion of the choice of the above exist a lot of trouble. We can often find a phenomenon, that is, once a number of enterprises in a certain industry to use a business-to-business promotion, that peers of other enterprises have to buy, for fear that because there is no purchase and lag behind the peer competitors, the following network advertising people do not compare with the following show less.

Some of the network marketing service agencies to grasp the foreign trade enterprises to buy and compare psychology, through the industry customer meeting, their own network marketing skills training sessions and other meetings, give full play to the "Customer Witness" and "referral" skills, so that foreign trade enterprises weaken their own judgments, follow the choice of others, or compete against each other, blindly follow suit to buy. Small series think, suitable for their own products is a good product; The network marketing products are often not only not the most suitable, but because the use of enterprises too much, foreign trade marketing effect is more and more weak.

Six, crazy for spam marketing, mass information

There are always some foreign trade enterprises in the face of network marketing at a loss, and then they chose to send spam, or mass information to the previous accumulation of potential customer base. Although in the short term, foreign trade enterprises can receive some network marketing effect, such as the increase in Web site visits, can deal with some customers, but in the long run, foreign trade enterprises are more harm than achieved by the network marketing effect.

First is the domestic foreign trade enterprise image is damaged. Spam is hated by foreign buyers, and most of the spam is the image of small companies, lack of credibility, inferior product quality and even illegal product services. Once the foreign trade enterprise and the Junk Mail company, its corporate image is greatly reduced in the eyes of the potential buyers group.

Second, foreign trade enterprises once accustomed to this low price, self-damaging network marketing, blind pursuit of low pay high returns malformed Network marketing products, lack of correct understanding of ROI, it will be difficult to accept the real health benefits of network marketing services and products, missed network marketing opportunities and enterprise development opportunity.

Foreign Trade Enterprise marketing needs to make detailed plans and steps, according to the development of their own enterprises to choose the right marketing strategy is very important, know people and wisdom, Self-Knowledge Ming. He who wins is strong, and he who wins. Enterprises only do their own internal positioning, the staff of scientific and efficient management, in order to be in the fierce market competition in the success. This article original in Foreign Trade PO-Foreign Trade website Construction http://www.snapexport.com, reprint please declare.