Analysis of marketing strategy behind the data leakage of Sogou

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Sogou Input method is currently the most widely used input method, but to the input method of the profit model relatively simple answer, the current may be successful in the implantation of a number of pop-up ads, and if the pop-up ads too often may trigger a crash, because the input method of competition is very tragic, Google Pinyin, QQ Pinyin, Baidu Pinyin function can basically reach the level of Sogou, from this point to Sogou obviously feel the enormous survival pressure, so a clever marketing quietly in the Internet portal generation.

Data leaks provoke user privacy nerves

Data leaks have been a tangled problem in the Internet world, many users want to make their own operations and management become simple, there is hope that their privacy can be preserved, but when these two requirements meet, it will inevitably produce contradictions, now cloud applications to make people's storage data faster, People can get data stored in the cloud through different terminals, but because the data in the cloud has shared properties, once hacked, it poses a huge threat to privacy.

It is based on this background, Sogou's marketing strategy is to publicize its Super message function, so that many users know that super text messages may produce leaks of behavior, but this leak is not sogou this input method caused, but because Bing violated confidentiality agreement, A search industry has not been able to search for robot-qualified content, but Bing searches can crawl into the cloud data of Sogou, leading to leaks.

Retreat to enhance your visibility

Sogou from this so-called leak incident, looks more like a vulnerable group, not Sogou did not do the protection of leaks, but Bing search engine violated its own interests, so the responsibility is to blame on Bing, since the responsibility of their own left out, then leave the nature is the core value of marketing, That is sogou even have super short message function, this is obviously not the input method has the function, but in the input method appeared this function, for the majority of users is not to experience one, after all, now use Sogou user is too much.

This will improve the popularity of Sogou, because of its own no privacy leaks, at the same time there are many still have to dig Sogou new features, because people know that Sogou's cloud function, may continue to dig Sogou other functions, then Sogou timely launch of a variety of games, so as to bring their own new profit model becomes natural.

This is the so-called Sogou input method is only a dog marketing tool, not only did not have any impact on the popularity of Sogou, but also to Bing's stolen data brought evidence, which allows Bing to quickly react, then this loophole will be blocked, And from this to the dog's popularity is the other advertising effect can not reach, because when the leak occurred, is also a well-known platform, nature will attract crazy reprint, in fact this article for Sogou's comments is actually a disguise to the Sogou in the ads, but in order to confide their understanding, So this advertising effect or pay it! Source: www.120job.cn China medical Talent Network First A5, reprint please specify thank you!