Analysis of "Shenzhen girls send leaflets to save the mother" in marketing vision

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Today, I share a recent news about the fire-"Shenzhen girls send leaflets to save the mother", I believe that the news friends know this matter. But we do SEO to the marketing perspective to see such an event, from this thing to learn something, although things are different, but the truth is the same. The story goes something like this: The image of a girl with a doll's head on the street handing out leaflets to leukemia mothers is being circulated among Shenzhen residents recently. The "Allison" girl, through the media, the spread of the network and the People's Love relay, in a few days for the leukemia mother raised a 580,000 yuan transplant fee, but also people continue to ask the account number of donations, to make donations. In the interrogation of "social indifference" in the frequency of the event, "Jia Jia" appeared, like a miracle. From the marketing point of view, this thing is certainly quite successful, then we will analyze from this incident situation we can learn which marketing strategy.

First: Love leaflets touched the world

Yesterday to work to browse the news, in Tencent's big Yue net plate of the headlines saw such a news, "Shenzhen 5-year-old Girl in the street to send leaflets to save the mother." Girl Jia Jia Mother's feat has aroused great repercussions. A mere 5-year-old girls know to send a single to raise money to save the mother, she touched everyone with love, with her small body for the mother propped up a piece of the sky.

Second: brand-media viral transmission

I don't know which media is the first one to report this news, yesterday I was from Tencent's big Yue online first to see, just again in the Internet search under the Tencent big Guangdong Net, southern Network, Hulunbeier daily and so on various well-known media coverage, so that their influence in the public attracted a large number of netizens attention, And make donations to Allison's mother.

Third: the dissemination of the Butterfly Effect network platform

Tencent and other well-known media reports produced a butterfly effect, the major communities, forums, bar and so on the network platform are scrambling to report this message, this chain reaction, so that the spread of the scope and exposure to increase significantly.

IV: Weibo marketing

In the wide spread of media and networks, this message aroused the response of all sectors of the community, Allison's mother opened a micro-blog and netizen interaction, their own contact information and account published in micro-blog, so that netizens can first learn about Allison's mother, a short period of time to raise a lot of money.

V: The use of social relations

In today's report, "Jia Jia's mother through their social relations to find local philanthropists, the first day to raise more than 70,000 yuan of money." Explain how important the accumulation of relationships can be.

Sixth: Social background

This should not be a marketing strategy, after all, we can not change the environment, but I still feel the need to mention, in the previous period of time in Foshan, the sad "small Yue Yue" event and other related social events have aroused people's reflection on today's society, our society should be a harmonious, loving society, Should not be so cold, heartless, impersonal cold society. The occurrence of "Jia Jia Save Mother" is like a miracle. Let a person regain the society is still full of love.

Allison "Girls, through the media, the spread of the network and the People's Love relay, in a few days for the leukemia mother raised 580,000 yuan transplant fee. I'm really happy to see the news, and I wish Allison's mother a speedy recovery from hospital. I hope you can in my analysis of the marketing understanding further, the article from the actual combat Camp SEO training http://www.tzwoo.org/814.html, welcome to discuss learning, reprint please keep the link in the article, thank you.