Analysis of the defects of web marketing tools applied to the 2.0 times

Network Marketing (line Marketing or e-marketing) is a new kind of marketing method based on international Internet, using the interactive of digital information and network media to assist marketing target.

1, the broad sense of network marketing
Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of network marketing
The narrow sense of network marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Network Marketing is a new type of business marketing model.

With the development of Internet technology and the low cost of networking, the internet is like a "adhesive" that links businesses, groups, organizations and individuals across time and space, making the exchange of information between them "readily available." The most important and essential part of marketing is the communication and exchange of information between organizations and individuals. If there is no exchange of information, then the transaction is the source of no original.

First look at two Tsinghua Science and Technology Park Enterprise Information Service Center survey data:

1, only 30% of the organizations have their own web site or network Service platform.

95% of institutional managers want to use the Internet to cut revenue for their organizations.

What does the huge gap between 95% and 30% illustrate? There are too few Internet tools for the organization.

2. Of the 30% net organizations, 85% found that their network investment did not play any role, and only 15% had access to the business opportunities that the network had brought to them.

Look at two 2008 Tsinghua Science and Technology Park Enterprise Information Service Center survey data: the organization has its own web site or network Service platform, 85% found their network investment did not play any role, only 15% of the organizations have received the network to bring them business opportunities.

The current network marketing industry to see the phenomenon is: the long tail of demand, marketing precision, management and user experience personalized network marketing characteristics. In other words, our website, there are products have a market, in 2.0 after everything has become easy and easy, media fragmentation, product, brand homogeneity serious, information rapidly changing, consumer marketing activities to the enterprise began to produce fatigue; enterprises "around" consumers more and more difficult, It turns out that the marketing approach that leads to Word-of-mouth is becoming more and more dysfunctional. Therefore, it is more necessary for enterprise organizations to continue to do interactive experience marketing campaign. Pay attention to the marketing function of electronic word-of-mouth, especially Taobao\baidu mall \paipai, etc. after popularization, Organizations with or without websites need strong network marketing. So we have those sharp weapons in this interactive marketing era? Here we analyze the common 12 tools and defects.

A search engine (mainly refers to the mainland region Baidu, etc.) marketing

Search engine marketing is an essential part of integrated marketing. In recent years 2.0 information explosion, the audience in the way of receiving information in addition to passively accept the trend of active inquiry. Search engine marketing strategy includes free search engine promotion method and charge search engine advertising, free methods such as category directory login, Based on the results of natural search engine optimization rankings, site links to the light, and so on, paid search engine ads include keyword ads and its optimization and effect management, search results page ranking rankings and so on, there are two ways to achieve the relevant effect: Seo\ bidding.