Analysis of the focus search of Gome electric search engine Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Consumers are more and more picky about the purchase of home appliances, product style to be more, the price to be cheap, after-sales service projects are also rich, it is best to often have promotions, promotional activities ... This makes the home appliance market competition into the white-hot stage, the major sales channels between the brand marketing war also began.

The advent of the Internet and the rapid development, so that more consumers are accustomed to buy home appliances before the internet to search for inquiries, search engines become the audience to make the purchase decision of an important assistant, consumer purchase decision time extension, no doubt to the enterprise increased more marketing challenges.

Today, flying to domestic appliances sales market well-known brands Gome as a case study search engine marketing focus. Gome is very early to realize the power of the Internet, and through force, skillfully grabbed marketing opportunities, and Baidu at three levels of in-depth cooperation, achievement of search marketing and brand marketing perfect combination.

Gome and Baidu's deep cooperation, from focus Search, card position search, integrated search for the three most launched, each part will be in the Baidu directional analysis based on accurate advertising.

Baidu search engine for innovative marketing, the goal is not only to significantly enhance the company's brand exposure and attention, but also to deepen the United States in the hearts of the public brand influence, improve brand competition optimization.

Focus search is mainly to dialysis consumers, insight into marketing opportunities.

In terms of Gome's business model, there will be many kinds of brand and single product marketing, each brand or a single product for the consumer objects are very different. This is based on the current hot goods, analysis of user search keywords behind the hidden marketing information, targeted marketing promotion.

　　

through Baidu Search index, Baidu guide to consumer insight into the behavior of the search, Gome found that search users more is search engines to find brand information, product models, product prices, and the habit of sharing the experience of buying and using each other, but also some people prefer digital products or computer hardware, audio and video, text Entertainment, Social science and online games and other information.

　　

And his related search information, as shown in

　　

These data give Gome a big tip: in the short term promotion, can use the focus of different human attention events and information, accurate classification coverage, and thus achieve the best promotion of short-term marketing effect. Like what:

For most of the users interested in home appliances, mainly to the transfer of Gome Home Appliances General edition activity information

For students of the family, it can be transmitted to the United States the latest electronic digital products preferential information

For the married family, the transfer of Gome one-stop home appliances purchase concept is the preferred

Gome's old and new campaign information will be more appealing and persuasive to the older generation of parents.

Wait a minute...

This is flying for us to analyze the focus of Gome search marketing marketing, the next fly will continue to explain the---Gome's second about the position of the search marketing principles.

Of course, this is only my personal insights, welcome to exchange and discussion. Original author: Fei Fei (feather Apprentice) original address: www.sem0571.com first A5, welcome everyone to Pat Bricks, SEO Senior Exchange Group 546,269,451 exchanges and communication!