Analysis of the impact of micro-bo real-name real-name Marketing

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Micro-bo Real-name Real-name marketing marketing is huge, micro-bo Real-name real-name implementation for micro-BO marketing is a double-edged sword. The author concludes that there are three main characteristics of Weibo marketing: rapidity, interactivity and reality. We may as well from these three aspects to analyze the micro-bo real-name real-name real-name marketing has a good impact and bad impact:

The speed of Weibo marketing: The reason Weibo can become a marketing tool, with its rapid nature is inseparable, enterprises can use micro-bo this platform to quickly obtain the target group of customers, to achieve the purpose of publicity enterprises or even from the micro-Bo marketing directly to obtain benefits, and this cycle is very short, the effect is very obvious.

Benefits: After micro-blogging real-name, for some really useful information, the speed of transmission will undoubtedly be a lot faster, the real name before, similar to saving people, corrupt officials and so on some can arouse the widespread concern of the community of information, one can through Micro Bo first time will understand, even more quickly than the news media understand, In so many complex tweets, people are still able to quickly find such information and forward transmission, the real-name real-name implementation, some useless microblogging information will be removed, it means that these related to people's livelihood, social events of the micro-blog information can be quickly known.

The downside: the speed of microblogging marketing is not just because the microblogging content is attractive, there is a large part of the credit to the network Navy, why many companies now like microblogging marketing, because through micro-blog marketing can allow more people in a short period of time to understand their business and product information, but, How can you quickly spread information about your business through Twitter? Other people do not understand your business, and will not for nothing to add your business micro-blog attention, even in the microblogging platform, there are many potential customers or direct customers, but if not even the information spread out, Not getting the target customer base at all, and the network of the Army can do to help push the role of each network of the Navy will be kept a pile of micro-blog accounts, companies pay to publish micro-Bo marketing tasks, these networks will be the task of the Company's information on the enterprise through micro-BO transmission, so as to achieve the promotional purposes of enterprises However, if Weibo implementation of the real-name system, for the network of the Navy is a devastating blow, in some ways, this is also a huge blow to the microblogging marketing.

Microblogging marketing interactivity: microblogging marketing can be so popular, with the microblogging platform, the interaction is inseparable, a large number of enterprise micro-blog by issuing a prize-winning forwarding information, so that users to forward, comment and pay attention to the way the abstract activities, so as to attract users of micro-blogging enterprise information spread out, Finally achieve the purpose of corporate marketing, this interaction between the two types of activities and its attractive users, is also a very effective micro-blog marketing performance.

Benefits: Now the Enterprise micro-broad many can apply for V certification, so the micro-BO real name for the enterprise itself does not have much impact, but if from the corporate target group, micro-bo real-name Enterprise impact is very large, for example, the Enterprise micro-Bo to hold a micro-Bo forward award-winning activities, real-name implementation, Each Weibo account can be forwarded once, however, a person can use a different account forwarding, then the success rate increased, but for the enterprise, the forwarding activities to achieve the effect is reduced, although it seems that the number of forwarding or comments will be many, but there may be a lot of it is a person multiple account operation. And the real-name implementation, then the effect of the forwarding activities of the intuitive more obvious, whether the number of forwarding or comments can not be suspected of fraud. This is very important for the enterprise, in the determination of the real-name, then the enterprise may be able to invest in micro-blogging activities more cost, after all, the effect is intuitive.

Disadvantages: The real-name real-name marketing interaction of micro-blog is also obvious disadvantage. For example, a person with multiple accounts most of the time, Weibo users will be able to forward or comment on the relevant micro-blog, not only because of interest in this tweet or forwarding can be abstract, a large part because no matter how they forwarded how to comment, people do not know that the microblog account is their own, Once the real-name implementation, then this interaction will not be broken, after all, there are always some people do not want their own comments and forwarding by others know.

Microblogging marketing of the reality: micro-bo marketing can not be separated from the network platform, as long as the network, will involve the authenticity of information issues. Micro Bo This platform, the amount of information per day is very large, but the actual situation of these messages are difficult to determine, or precisely because of these uncertainties in the inside, the formation of micro-bo marketing diversification.

Benefits: Micro Bo Real-name Real-name marketing for micro-blogging benefits are more obvious. The end result of Weibo marketing is to get target customers, as a result of micro-blog marketing in the inside, so that the marketing process will be tortuous, in the marketing process, the transmission of micro-BO information will be passed through false transmission, that is, the network of the Navy for the task of transmission, the information will pass a large round of forwarding will be passed to the end customers In this process, the time and cost of the enterprise will be wasted. Real-name, although said these false transmission will not be able to completely cut off, but at least reduce the intermediate information transmission time, so that information can be faster by the end of the customer know, so as to achieve corporate propaganda purposes.

Downside: Microblogging marketing is a variety of means, such as a microblogging information, if the content of this message is attractive enough, but the content of the message to be expressed in a variety of points, or even wrong, then it will cause different groups of comments or forwarding, whether the comments are good or bad, there will be comments on the interaction, With the interaction will spread, so that the effect of marketing can be displayed, and finally, regardless of the outcome, the marketing means is successful. After the implementation of real-name, such as micro-blog marketing tools can also be used, the users of micro-Bo dare to send these false microblogging information, is not afraid to investigate the responsibility? Sometimes, fake is not necessarily bad, Weibo has a false true, only to create a micro Bo this platform and microblogging marketing diversification.

The above is the author's personal summary of micro-bo real-name System on the impact of microblogging marketing, summary of incomplete or inappropriate place to welcome you to correct.